YY-LH-VG-P2 1507

This catalog was printed using environmentally friendly recycled paper and soy ink. The copying, reproduction, display of the pictures, articles, and information in this catalog is prohibited. LebeL hair products are intended for use under professional instruction and guidance.

LebeL / www.lebel-takara.comTakara Belmont Corp.

For mature women who wish to be more beaut i ful

day by day regardless of age.

Viege focused at tent ion on r ich nut r i t ion that veget ables have

and the supplements made by condensing each f u nct ional component

in the pursui t of sol id resul ts real ized by rad ica l ly

cond it ion ing the sca lp and ha i r t hat change with age.

Viege helps mat u re women desig n ha i r i n ways they l i ke for a s long as they want .

Viege’s wish is to prov ide posit ive assu rance to cl ient s .

Bringing the power of vegetables into the power of beauty.

※1

F r o m t h e l o s s o f v o l u m e , fi r m n e s s , a n d s h i n e t o u n w a n t e d c u r l s , rou g h n e s s , a n d d r y n e s s , V ie g e fo cus e s o n t h e p r ima r y c aus e of t h e aging phenomena̶thinning hair.Viege treats the hair to expand the range of hairstyles clients can enjoy.

［The change of hair due to aging］

Hair thickness

0.06

0.07

0.09

0.08

0.10

150

200

300

250

350

（mm） （N/㎟）10s 20s 30s 40s 60s50s

Surveyed by LebeL in 2012

Hair strength

Anti -aging care star ts with dai ly haircare regimens.Viege dai ly care products are designed for mature women and provide visible results .

Home Care

The menu is designed for the scalp to meet individual anti -aging needs. This in -salon treatment condit ions the scalp for desirable si lhouet te.

Scalp Menu Sca lp Suppl i Menu

This treatment provides intensive care for the hair from within and the cuticles of thinning hair because of aging. While restoring elasticity, this in-salon treatment conditions the hair to provide suppleness.

Hair Menu Hai r Suppl i Menu

※1 Age -appropr iate care

uty.

Bringing changes to hairstyling for mature women.

Viege prevents hair from thinning.

Anti-aging care supplements for the scalp and hair. ※1

F r o m t h e l o s s o f v o l u m e , fi r m n e s s , a n d s h i n e t o u n w a n t e d c u r l s , rou g h n e s s , a n d d r y n e s s , V ie g e fo cus e s o n t h e p r ima r y c aus e of t h e aging phenomena̶thinning hair.Viege treats the hair to expand the range of hairstyles clients can enjoy.

［The change of hair due to aging］

Hair thickness

0.06

0.07

0.09

0.08

0.10

150

200

300

250

350

（mm） （N/㎟）10s 20s 30s 40s 60s50s

Surveyed by LebeL in 2012

Hair strength

Anti -aging care star ts with dai ly haircare regimens.Viege dai ly care products are designed for mature women and provide visible results .

Home Care

The menu is designed for the scalp to meet individual anti -aging needs. This in -salon treatment condit ions the scalp for desirable si lhouet te.

Scalp Menu Sca lp Suppl i Menu

This treatment provides intensive care for the hair from within and the cuticles of thinning hair because of aging. While restoring elasticity, this in-salon treatment conditions the hair to provide suppleness.

Hair Menu Hai r Suppl i Menu

※1 Age -appropr iate care

Home Care

V i e g e S h am p o o

Metal ions from tap water accumulate in the hair with age causing roughness, loss of shine, and preventing the penetration of hair treatment. The symptoms of aging are gently treated along with cleansing excessive sebum and unwanted odor *3. This shampoo helps restore the scalp and hair, conditioning the hair to become healthy.

Gently cleanses the delicate scalp to restore the hair

and eliminate the source of roughness.

Viege Hair Treatment S/V

Nano-sized cortex reinforcing ingredients *3 and plant-based CMC reinforcing ingredients *4 penetrate thinning hair because of aging to strengthen the hair from within.There are two types of hair treatment for alleviating unwanted curls and conditioning the hair to gain suppleness.

V i e g e M e d i c a t e E s s e n c e

Effective ingredients*5 penetrate deeply into the scalp to promote the flow of blood to activatethe cells. While preventing hair loss, this hair growth tonic is designed for women to grow thicker,stronger, and healthier hair.

〈Effects/Efficacies〉Hair growth, thinning hair, itchiness, baldness prevention, hair growth promotion, dandruff,hair loss after illness and childbirth, and pilatory.〈How to use〉After removing moisture with a towel, spray onto the scalp eight to ten times and massage well. Please apply Medicate Essence first when using Root Care Mist together.

Mulberry root bark extract(Moisturizing)

Ginseng extract[Effective ingredients]

Bamboo root extract *6(Moisturizing)

Active isoflavone(Moisturizing)

Apple fruit extract(Moisturizing)

Five types of herb essence *9(Moisturizing)

Loofa extract(Moisturizing)

Perilla extract(Moisturizing)

Asparagus stem extractFormulated in Viege Hair Treatment S.

(Softening and moisturizing)

Burdock root extractFormulated in Viege Hair Treatment V.

(Restoring suppleness and elasticity/Moisturizing)

*3: Sulfosuccinic acid-based cleansing ingredient*1,: Moisturizing ingredients (loofa extract, perilla extract, licorice extract *2)

St reng thens the ha i r f rom wi th in to

a l l ev ia t e unwan ted cu r l s .

V i e g e R o o t C a r e M i s t ＜Scalp Treatment＞

＜Hair Treatment＞

Formulated with active isoflavone *8, a soy-derived component that is the source of femalehormone-like effects. This scalp treatment helps condition the scalp environment of dryness,tension, and odors to add elasticity to the roots to lift the hair lightly.

〈How to use〉After removing moisture with a towel, spray onto the scalp four to six times and spread evenly.After that, blow dry the hair while lifting the roots.

<The images and illustrations are only for illustration purposes of the components in the products>

*1: Sulfosuccinic acid (C12-14) pareth-2Na, *2: Glycyrrhizic acid 2K, *3: Succinoyl Atelocollagen, hydrolyzed elastin, hydrolyzed keratin (wool), cystine, platinum, *4: Almond oil, macadamia nut oil,

meadowfoam seed oil, hazelnut oil, rice germ oil, shea butter, avocado oil, tea seed oil, grape seed oil, jojoba oil, Rosa canina fruit oil, evening primrose oil,＊5:Licorice root extract (glycyrrhizin acid 2K),

sialids extract, carrot extract ＊6:Bamboo underground stem extract　＊7:Licorice leaf extract ＊8:Equol　＊9:Tilia cordata f lower extract, chamomile f lower extract, rosemary leaf extract, purple root

extract, glycyrrhizin acid 2K

Product name: Scalp Essence NY a

Licorice leaf extract＊7

〈Moisturizing〉

S：So f t（Increase softness）

SOFT

V：Volume（Increase elasticity）

VOLUME

V i e g e O i l

Users immediately experience the conditioned texture and the care effects that penetrate deep into the hair shaft. Without leaving the hair sticky, the oil adds softness and manageability to the hair tips for a moisturized shine to the hair throughout the day.

〈How to use〉After towel drying, dispense one to three pumps and spread on the palm of the hand well. Apply mainly to the hair tips, spread well, and then blow dry.

Sugar cane squalene〈Protection〉

Perilla oil〈Protection〉

Twelve types of plant oil *4

〈CMC reinforcement〉〉

年齢を感じさせない自然なボリューム感と、健康的な艶めきを目で、手で、実感。ケアする時間の充足感もワンランク高めます。

Quasi-drug

03

Home Care

V i e g e S h am p o o

Metal ions from tap water accumulate in the hair with age causing roughness, loss of shine, and preventing the penetration of hair treatment. The symptoms of aging are gently treated along with cleansing excessive sebum and unwanted odor *3. This shampoo helps restore the scalp and hair, conditioning the hair to become healthy.

Gently cleanses the delicate scalp to restore the hair

Viege Hair Treatment S/V

Nano-sized cortex reinforcing ingredients *3 and plant-based CMC reinforcing ingredients *4 penetrate thinning hair because of aging to strengthen the hair from within.There are two types of hair treatment for alleviating unwanted curls and conditioning the hair to gain suppleness.

V i e g e M e d i c a t e E s s e n c e

Effective ingredients*5 penetrate deeply into the scalp to promote the flow of blood to activatethe cells. While preventing hair loss, this hair growth tonic is designed for women to grow thicker,stronger, and healthier hair.

〈Effects/Efficacies〉Hair growth, thinning hair, itchiness, baldness prevention, hair growth promotion, dandruff,hair loss after illness and childbirth, and pilatory.〈How to use〉After removing moisture with a towel, spray onto the scalp eight to ten times and massage well. Please apply Medicate Essence first when using Root Care Mist together.

Mulberry root bark extract(Moisturizing)

Ginseng extract[Effective ingredients]

Bamboo root extract *6(Moisturizing)

Active isoflavone(Moisturizing)

Apple fruit extract(Moisturizing)

Five types of herb essence *9(Moisturizing)

Loofa extract(Moisturizing)

Perilla extract(Moisturizing)

Asparagus stem extractFormulated in Viege Hair Treatment S.

(Softening and moisturizing)

Burdock root extractFormulated in Viege Hair Treatment V.

(Restoring suppleness and elasticity/Moisturizing)

*3: Sulfosuccinic acid-based cleansing ingredient*1,: Moisturizing ingredients (loofa extract, perilla extract, licorice extract *2)

For th i cke r, s t ronge r and hea l th i e r ha i r

St reng thens the ha i r f rom wi th in to

V i e g e R o o t C a r e M i s t ＜Scalp Treatment＞

＜Hair Treatment＞

Formulated with active isoflavone *8, a soy-derived component that is the source of femalehormone-like effects. This scalp treatment helps condition the scalp environment of dryness,tension, and odors to add elasticity to the roots to lift the hair lightly.

〈How to use〉After removing moisture with a towel, spray onto the scalp four to six times and spread evenly.After that, blow dry the hair while lifting the roots.

Conditions the scalp environment to add volume to roots

<The images and illustrations are only for illustration purposes of the components in the products>

t oil,

＊＊ 　＊ ＊ 　＊

Product name: Scalp Essence NY a

Licorice leaf extract＊7

〈Moisturizing〉

S：So f t（Increase softness）

SOFT

V：Volume（Increase elasticity）

VOLUME

V i e g e O i l

Users immediately experience the conditioned texture and the care effects that penetrate deep into the hair shaft. Without leaving the hair sticky, the oil adds softness and manageability to the hair tips for a moisturized shine to the hair throughout the day.

〈How to use〉After towel drying, dispense one to three pumps and spread on the palm of the hand well. Apply mainly to the hair tips, spread well, and then blow dry.

Offers soft manageability with lightness and shine.

Sugar cane squalene〈Protection〉

Perilla oil〈Protection〉

Twelve types of plant oil *4

〈CMC reinforcement〉〉

年齢を感じさせない自然なボリューム感と、健康的な艶めきを目で、手で、実感。ケアする時間の充足感もワンランク高めます。

Quasi-drug

03 04

Lemon juice〈Moisturizing〉

Carrot root extract〈Moisturizing〉

Cucurbita pepo (Pumpkin) fruit extract

〈Moisturizing〉

Okra fruit extract〈Moisturizing〉

Aloa vera leaf extract

〈Moisturizing〉

Broccoli extract〈Moisturizing〉

Ginger rhizome extract〈Moisturizing〉

Wine extract〈Moisturizing〉

Pomegranate fruit extract

〈Moisturizing〉

Three kinds of intensive care supplements to select according to the scalp condition that changes due to aging.Formulated condensed components according to the scalp type,

each supplement gently penetrates※4 and conditions for the healthy scalp.

For scalps with st ickiness

Astringent moisturizer/Refreshing feel

For scalps with dryness

Mild moisturizing/Gentle feel

Viege Balance Suppl i〈Scalp Treatment〉

Viege Soothing Suppli〈Scalp Treatment〉

For scalps with a lack of v ital i ty

Vitalizing and moisturizing/warm, comfortable feel

Viege Vital Suppl i〈Scalp Treatment〉

Viege Base Suppl i〈Scalp Treatment〉

Phytopolyamine *11〈Moisturizing〉Active isoflavones 〈Moisturizing〉

Lettus leaf extract〈Moisturizing〉

Tomato fruit extract〈Moisturizing〉

“I need to see the actual care results instead of comfort.”

“I would like salon staff to give advice about the scalp.”

Mature women experience the change in the scalpand feel the necessity to take care of that. They at tach weight to actual care results and changes in the scalp and hair af ter treatment, instead of a comfortably pleasant feeling and relaxation.

Surveyed by Lebel in 2015 (n = 97/Women in their 40s to 50s)

Thinning of the scalpBecause of a decline in collagen, decreased regeneration and deformation due to aging, the scalp loses its thickness and hardens. This causes the scalp to lose elastic force, experience a decline in cells and capillaries, poor blood circulation and other defective functions, causing the scalp to deteriorate. A thinned down scalp loses the strength to support hair and becomes unable to growth healthy hair.

Epidermis

Dermis

Horny layer

Epidermis

Dermis

〈 〉 〈 〉The scalp becomes thin and loses elasticity, making it less able to

support the hair.

The scalp is plump, thick, and elastic for proper hair support.

<Image>

［Scalp　Menu　Process］

Viege conditions the aging scalp to ensure a supple scalp. The lead components*1 penetrate into the horny layer to support the penetration of Scalp Suppli.It lif ts the hair from the roots to create a soft, feminine, fluffy silhouette.

Shampoo

Base

Suppli

Bala

nce S

uppli

or or

Sooth

ing S

uppli

Vita

l Suppli

Massa

ge

Scalp　Menu

66 %

<The images and illustrations are only for illustration purposes of the components in the products>

<The images and illustrations are only for illustration purposes of the components in the products>

Designed for mature women who are not satisf ied with care

that just feels good, the in-salon t reatment increases

the volume at the hair roots for an ideal silhouette.

*10: PEG, PPG, polybutylene glycol-8, 5, 3 Glycerin *11: Soybean leaf extract *4 Into the horny layer

Rin

se w

ith w

arm

wate

r

Rin

se w

ith w

arm

wate

r

Blo

w d

rySty

ling

NBBA Salon Users Survey 2014 (n = 1,158/Women in their 40s)

Menu process: Approx. 15 minutes

60 %

05

Lemon juice〈Moisturizing〉

Carrot root extract〈Moisturizing〉

Cucurbita pepo (Pumpkin) fruit extract

〈Moisturizing〉

Okra fruit extract〈Moisturizing〉

Aloa vera leaf extract

〈Moisturizing〉

Broccoli extract〈Moisturizing〉

Ginger rhizome extract〈Moisturizing〉

Wine extract〈Moisturizing〉

Pomegranate fruit extract

〈Moisturizing〉

Three kinds of intensive care supplements to select according to the scalp condition that changes due to aging.Formulated condensed components according to the scalp type,

each supplement gently penetrates※4 and conditions for the healthy scalp.

For scalps with st ickiness

Astringent moisturizer/Refreshing feel

For scalps with dryness

Mild moisturizing/Gentle feel

Viege Balance Suppl i〈Scalp Treatment〉

Viege Soothing Suppli〈Scalp Treatment〉

For scalps with a lack of v ital i ty

Vitalizing and moisturizing/warm, comfortable feel

Viege Vital Suppl i〈Scalp Treatment〉

Viege Base Suppl i〈Scalp Treatment〉

Phytopolyamine *11〈Moisturizing〉Active isoflavones 〈Moisturizing〉

Lettus leaf extract〈Moisturizing〉

Tomato fruit extract〈Moisturizing〉

“I need to see the actual care results instead of comfort.”

“I would like salon staff to give advice about the scalp.”

Mature women experience the change in the scalpand feel the necessity to take care of that. They at tach weight to actual care results and changes in the scalp and hair af ter treatment, instead of a comfortably pleasant feeling and relaxation.

Surveyed by Lebel in 2015 (n = 97/Women in their 40s to 50s)

Thinning of the scalpBecause of a decline in collagen, decreased regeneration and deformation due to aging, the scalp loses its thickness and hardens. This causes the scalp to lose elastic force, experience a decline in cells and capillaries, poor blood circulation and other defective functions, causing the scalp to deteriorate. A thinned down scalp loses the strength to support hair and becomes unable to growth healthy hair.

Epidermis

Dermis

Horny layer

Epidermis

Dermis

〈Scalp and hair with advanced aging〉 〈Healthy scalp and hair〉The scalp becomes thin and loses elasticity, making it less able to

support the hair.

The scalp is plump, thick, and elastic for proper hair support.

<Image>

［Scalp　Menu　Process］ The product can be used even after perms and hair coloring.

Viege conditions the aging scalp to ensure a supple scalp. The lead components*1 penetrate into the horny layer to support the penetration of Scalp Suppli.It lif ts the hair from the roots to create a soft, feminine, fluffy silhouette.

Shampoo

Base

Suppli

Bala

nce S

uppli

or or

Sooth

ing S

uppli

Vita

l Suppli

Massa

ge

Scalp　Menu

66 %

ts>

<The images and illustrations are only for illustration purposes of the components in the products>

06

are

*10: PEG, PPG, polybutylene glycol-8, 5, 3 Glycerin *11: Soybean leaf extract *4 Into the horny layer

Rin

se w

ith w

arm

wate

r

Rin

se w

ith w

arm

wate

r

Blo

w d

rySty

ling

NBBA Salon Users Survey 2014 (n = 1,158/Women in their 40s)

Menu process: Approx. 15 minutes

60 %

05

Quinoa oil ＊14

Formulated in Hair Suppli 1 and 2.Chia seed oil＊15

Formulated in Hair Suppli 1 and 2

Clients are more attracted to haircare menus that are highly effective but require less time.

Clients want to enjoy hairstyles regardless of age.

Mature women want an efficient way

to achieve beauti ful hair and to expand

the enjoyment of t r y ing different hairs t y les .

The menu needs to be simple and effective. Surveyed by LebeL in 2015 (n = 212/Women in their 40s to 50s)

Hair Menu

〈Adhesion bond of the cortex cells and cuticle layers〉

Pistachio oil＊16

Formulated in Hair Suppli 3S, 3V, and Plus.

〈Elasticity Protection〉

［Hair Suppli Menu Process］ Enhance the quality of perm and hair color to support the hair designs.

Adhesion bond of the cortex〈Adhes ion Repai r & Re inforcement＊12〉 〈Adhes ion Repai r and Re inforcement＊13〉 〈Elasticity Protection, repair, and fixing [Erucalactone＊17]〉

・Asparagus stem extract 〈For softening and moisturizing/Formulated in 3S〉・Burdock root extract〈For restoring body and suppleness while moisturizing/Formulated in 3V〉

Viege Hair Suppli 1<Hair Treatment>

Adhesion bond of the cortex Reinforcement of elast ic ity adhesion

Protection of elast ic ity adhesion Viege Hair Suppli 2<Hair Treatment> Weekly in-home hair supplement treatment (about four treatments)

protects the suppleness and resilience of the hair conditioned with the Hair Suppli Menu.

Viege Hair Suppli Plus<Hair Treatment>

Viege Hair Suppli 3S<Hair Treatment>

Viege Hair Suppli 3V<Hair Treatment>

Sham

poo

Rinse w

ith w

arm w

ater

Rinse w

ith w

arm w

ater

Hair S

uppli 1

Hair Suppli Plus

〈Instructions for use〉

After shampooing, lightly squeeze out any excess moisture from the hair. Apply an appropriate amount from the hair ends and spread evenly throughout the hair, and then rinse well. The product can be used as a daily hair treatment.

Hair S

uppli 2

77%68%

Improved softness

Improved elasticity

<The images and illustrations are only for illustration purposes of the components in the products>＊12 Succinoyl Atelocollagen, Hydrolyzed Elastin, Hydrolyzed Keratin (Wool), Cystine, Platinum　＊13 Sodium Hydroxypropyl Oxidized Starch Succinate, Hydrolyzed Keratin (Wool)　＊14 Quinoa Seed Oil　＊15 Salvia hispanica Seed Oil ＊16 Pistachio Seed Oil　＊17 Y-Docosalactone

Provides both natural bounce and suppleness to the ends for better

manageability. This menu is simply designed to create beautiful,

bouncy hair so clients can enjoy hairstyles more.

Blow dry

Styling

Menu process ： Approx. 7 minutes

Hair Su

ppli 3S

Hair Su

ppli 3V

or

07

Viege restores the internal resil ience of the hair shaf t that hollows out

with aging while intensively t reat ing cuticle resil ience.

The elast icity adhesion system is developed for weak thinning hair ends,

as well as the hair of mature women damaged by repeated perms and colors.

The product helps restore the elast icity of beautiful waves and curls

so clients can enjoy different hairstyles for years to come.

Quinoa oil ＊14

Formulated in Hair Suppli 1 and 2.Chia seed oil＊15

Formulated in Hair Suppli 1 and 2

Clients are more attracted to haircare menus that are highly effective but require less time.

Clients want to enjoy hairstyles regardless of age.

Mature women want an efficient way

to achieve beauti ful hair and to expand

the enjoyment of t r y ing different hairs t y les .

The menu needs to be simple and effective. Surveyed by LebeL in 2015 (n = 212/Women in their 40s to 50s)

Hair Menu

〈Adhesion bond of the cortex cells and cuticle layers〉

Pistachio oil＊16

Formulated in Hair Suppli 3S, 3V, and Plus.

〈Elasticity Protection〉

［Hair Suppli Menu Process］ Enhance the quality of perm and hair color to support the hair designs.

Adhesion bond of the cortex〈Adhes ion Repai r & Re inforcement＊12〉 〈Adhes ion Repai r and Re inforcement＊13〉 〈Elasticity Protection, repair, and fixing [Erucalactone＊17]〉

・Asparagus stem extract 〈For softening and moisturizing/Formulated in 3S〉・Burdock root extract〈For restoring body and suppleness while moisturizing/Formulated in 3V〉

Viege Hair Suppli 1<Hair Treatment>

Adhesion bond of the cortex Enhancement of elast ic ity adhesion

Protection of elast ic ity adhesion Viege Hair Suppli 2<Hair Treatment> Weekly in-home hair supplement treatment (about four treatments)

protects the suppleness and resilience of the hair conditioned with the Hair Suppli Menu.

Viege Hair Suppli Plus<Hair Treatment>

Viege Hair Suppli 3S<Hair Treatment>

Viege Hair Suppli 3V<Hair Treatment>

Sham

poo

Rinse w

ith w

arm w

ater

Rinse w

ith w

arm w

ater

Hair S

uppli 1

Hair Suppli Plus

〈Instructions for use〉

After shampooing, lightly squeeze out any excess moisture from the hair. Apply an appropriate amount from the hair ends and spread evenly throughout the hair, and then rinse well. The product can be used as a daily hair treatment.

Hair S

uppli 2

77%68%

Improved softness

Improved elasticity

<The images and illustrations are only for illustration purposes of the components in the products>＊12 Succinoyl Atelocollagen, Hydrolyzed Elastin, Hydrolyzed Keratin (Wool), Cystine, Platinum　＊13 Sodium Hydroxypropyl Oxidized Starch Succinate, Hydrolyzed Keratin (Wool)　＊14 Quinoa Seed Oil　＊15 Salvia hispanica Seed Oil ＊16 Pistachio Seed Oil　＊17 Y-Docosalactone

Provides both natural bounce and suppleness to the ends for better

Blow dry

Styling

Menu process ： Approx. 7 minutes

Hair Su

ppli 3S

Hair Su

ppli 3V

or

07 08

Shampoo

Hair Treatment S/V

95mL

240mL

600mL

30mL

100mL

180mL

90mL

1000mL （Refi l l）

2500mL （Refi l l） I n - s a l o n u s e o n l y

P r o d u c t N am e S i z e

P r o d u c t N am e S i z e

225mL

250mLI n - s a l o n u s e o n l y

I n - s a l o n u s e o n l y

8 00mL （Refi l l）

40mL

Medicate Essence〈Quasi drug〉

Modern mature women don ’ t th ink negat i ve l y about themselves get ting older. They even enjoy the change to be more beauti ful no mat ter how o ld they a re . What they want i s the ant i -ag ing care to cont inue p rac t i c ing w i th enjoyment in daily l i fe. Such positive and bright image brings a sense of expec tat ion that they want to t r y, and responds to the women’s feelings of the day.

Surveyed by LebeL in 2015. (N = 97/Women in their 40s to 50s)

Some women have a negat ive

image of haircare products for aging.

Home Careviege Line Up

Root Care Mist

Oi l

Balance Suppl i

Soothing Suppli

Vital Suppl i

Scalp Menu

Base Suppl i

Hair Suppl i 1

Hair Suppl i 2

Hair Suppl i 3 S/V

Hair Menu

Hair Suppl i P lus

Anti-aging care effects that enhance the ease of

designing boost the degree of satisfaction.

Previous care was …

Ne ce ssa r y ca re fo r m a t u re wome n i s…

Scalp care

just feels pleasant.My hair becomes light but

not manageable.

The texture is not goodeven with increased

elasticity and suppleness.

The hair is heavierand the top looks flat.

Scalp care+

Solid result

Light texture+

Manageable hair ends

Strengthening of hair

+Supple texture

Fluffy hair roots+

Beautiful silhouette

70%Yes

“ U n c o o l ”

“ O b v i o u s l y f o r

o l d e r p e o p l e . ”

Mature women want to care

positive mood.in a

Shampoo

Hair Treatment S/V

95mL

240mL

600mL

30mL

100mL

180mL

90mL

1000mL （Refi l l）

2500mL （Refi l l） I n - s a l o n u s e o n l y

P r o d u c t N am e S i z e

P r o d u c t N am e S i z e

225mL

250mLI n - s a l o n u s e o n l y

I n - s a l o n u s e o n l y

8 00mL （Refi l l）

40mL

Medicate Essence〈Quasi drug〉

Modern mature women don ’ t th ink negat i ve l y about themselves get ting older. They even enjoy the change to be more beauti ful no mat ter how o ld they a re . What they want i s the ant i -ag ing care to cont inue p rac t i c ing w i th enjoyment in daily l i fe. Such positive and bright image brings a sense of expec tat ion that they want to t r y, and responds to the women’s feelings of the day.

Surveyed by LebeL in 2015. (N = 97/Women in their 40s to 50s)

Home Careviege Line Up

Root Care Mist

Oi l

Balance Suppl i

Soothing Suppli

Vital Suppl i

Scalp Menu

Base Suppl i

Hair Suppl i 1

Hair Suppl i 2

Hair Suppl i 3 S/V

Hair Menu

Hair Suppl i P lus

Scalp care

just feels pleasant.My hair becomes light but

not manageable.

The texture is not goodeven with increased

elasticity and suppleness.

The hair is heavierand the top looks flat.

Scalp care+

Solid result

Light texture+

Manageable hair ends

Strengthening of hair

+Supple texture

Fluffy hair roots+

Beautiful silhouette

70%YesMature women want to care

positive mood.

10

YY-LH-VG-P2 1507

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LebeL / www.lebel-takara.comTakara Belmont Corp.