Proprietary and Confidential

Challenges• Convert to best-of-breed self service ESP• Go live at beginning of year (3 months)• Integration with existing Unica system• Leverage automation, testing &

optimization capabilities• Maximize real-time data to drive

customer interactions

Results• Seamless migration from CheetahMail• Real-time integration with Unica• 13 IP addresses warmed up• 8 users trained• Volume exceeding 58M per month &

growing• 96% inbox delivery rate

ORIENTAL TRADING COMPANY: STRONGSTART IMPLEMENTATION

Deal Signed

ActivationIntegration &

Migration

End of September

October

November

End of December

Project launchedMigration planIntegration plan

TestFull Production

Account activationSetupConfiguration

Data integration (Unica)Product trainingPreference center cutoverCampaign migrationIP warm-up

Training

Live

Product Training