organizing training 12052013
DESCRIPTION
TRANSCRIPT
![Page 2: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/2.jpg)
2nd most visited site in the country behind Google
11t
h
3rd56th 15th
![Page 3: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/3.jpg)
Building Community Support Increase awareness of specific OEA initiatives
Build / Reinforce OEA’s reputation as proactively working to improve schools and advocating for the right of every child to a high quality public education
Build / Reinforce public perception of OEA as the preeminent source on education policy and issues
Enhance understanding of the union’s activities and services
Mobilization & Organizing Gain volunteers and activists
Move activists to take action
![Page 4: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/4.jpg)
TWITTER Connect with like-minded organizations
Connect with the media
Provide real-time updates
BLOGS Publicize your expertise
Advance your issues or educate people
Tell stories about your day-to-day work
Promote your website
![Page 5: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/5.jpg)
YOUTUBE Host videos
Create content for website and Facebook
Follow others
PINTEREST Drive traffic to your website and blog
Become the go-to-source for information
Crowd-source for content
![Page 6: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/6.jpg)
FACEBOOK Increase feedback and discussion
Drive traffic to your website and blog
Spread information
Attract event attendees
Get people to take action
Attract donations
Build a community – increase members’ connection to your association
![Page 7: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/7.jpg)
![Page 8: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/8.jpg)
To reach the most people you have to play into Facebook’s newsfeed algorithm, and you can do that two ways:
Post rich content like photos, videos, and links.
![Page 9: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/9.jpg)
Get people to engage with your content. The more often people interact with your page, the more often Facebook will show your content to them.
![Page 10: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/10.jpg)
Make a graphic out of information instead of just typing it in the status update. Simply overlay the info in big, bold text over a relevant image or a plain colored background.
Find cartoons about education
Take behind-the-scenes pictures of your members and events Try www.pixlr.com or Picasa.
It bears repeating: Post tons of images!
![Page 11: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/11.jpg)
Create memes — you can do it quickly on www.quickmeme.com
![Page 12: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/12.jpg)
Publish infographics. Publish a chart or graph with data your members would care about
![Page 13: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/13.jpg)
Publicize events and programs
Share videos
Share tools & tips
Use petitions and other easy calls to action.
Message discipline! Make sure all posts, even the fun ones, further your association’s overall message.
Make posts very short. If your info is long/complicated, link to more information. (Note: Keep your website current — website and social media go hand in hand)
Be positive.
Be informal and use organizing language. Posts with self-referential words like “I” and “we” tend to get more likes.
![Page 14: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/14.jpg)
Posts published on Saturdays and Sundays get more likes than those posted during the week.
Content posted later in the day get more likes and shares — likes peak around 8PM EST, while shares peak around 6PM EST.
Deliberate pacing gets more attention.
Facebook pages versus groups: no data with groups/no privacy with pages
![Page 15: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/15.jpg)
From Education Minnesota, Adapted from U.S. Air Force
![Page 16: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/16.jpg)
Strongsville EA
![Page 17: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/17.jpg)
Pictures are worth…
Establish Solidarity with other OEA Members
Show a concrete action
![Page 18: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/18.jpg)
Too Long
Link Says the Same Thing as the Post
Alternative: Link and Quote Only
![Page 19: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/19.jpg)
Re-enforce Idea that you are fighting for the children
Establish Value of Teachers to Children
Non-traditional Strike Photo
![Page 20: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/20.jpg)
Know Your Audience
Use Tips for Responding to Negative Posts
Make Sure There Are Members and Community Members Who Will Post Positive Comments
![Page 21: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/21.jpg)
Avoid Temptation to “Do the Math”
Facebook is Not the Place for Reasoned, Well Articulated Arguments
Alternative: Use Issues the Public Cares About, for Example: Class Sizes
![Page 22: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/22.jpg)
Picture Instead of Text
Time, Date, and Location all Clearly Visible
One Clear Message
![Page 23: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/23.jpg)
![Page 24: Organizing training 12052013](https://reader035.vdocuments.us/reader035/viewer/2022062614/5468de12af7959317f8b6b8d/html5/thumbnails/24.jpg)
How to Get More Likes, Comments and Shares on Facebook: http://danzarrella.com/infographic-how-to-get-more-likes-comments-and-shares-on-facebook.html#
Facebook for Nonprofits: Your Questions Answered [Speakeasy #18]:http://blogs.constantcontact.com/product-blogs/social-media-marketing/facebook-nonprofits-podcast/
VIDEO: 5.5 Best Practices for Unions using Facebook: http://youtu.be/EQqGjJVV6-A
Your burning questions (& our answers) on Facebook metrics and strategy!:http://labs.mrss.com/your-burning-questions-our-answers-on-facebook-metrics-and-strategy/
Social Media Tips on Pinterest:http://pinterest.com/dinicaq/social-media-tips/