organizational size and it innovation adoption - a meta-analysis (i &m 2006)
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Organizational size and IT innovation adoption: A meta-analysis
Gwanhoo Lee a,*, Weidong Xia b
a Kogod School of Business, American University, Washington, DC, USAb Carlson School of Management, University of Minnesota, Minneapolis, MN, USA
Received 8 September 2005; received in revised form 31 August 2006; accepted 17 September 2006
Available online 13 November 2006
Abstract
Organizational size has long been considered to be an important predictor of IT innovation adoption. However, empirical results
on the relationship between them have been disturbingly mixed and inconsistent. Through a meta-analysis of 54 correlations
derived from 21 empirical studies, we attempted to explain and resolve these mixed results by synthesizing across studies the effects
of organizational size on IT innovation adoption and by examining the effects of six moderators on the relationship. The results
suggested that, although a positive relationship generally existed between them, the relationship was moderated by five variables:
type of IT innovation, type of organization, stage of adoption, scope of size, and type of size measure. This suggested that the mixed
empirical results from previous studies can be explained by a lack of consideration of moderators.
# 2006 Elsevier B.V. All rights reserved.
Keywords: IT innovation adoption; Organizational size; IS department size; Meta-analysis; Moderating effect
1. Introduction
IT innovation has profound impacts on organizations.
As such, much research has been done to understand
organizational factors that influence it [20,28,66,70]. In
particular, organizational size has been studied as a
determinant of IT innovation adoption [25,39]. IT
innovation was defined as administrative or operational
idea, practice, or object perceived as new by an
organizational unit and whose underlying basis was IT
[41]. IT innovation adoption is an on-going organiza-
tional process rather than an isolated event [78]. As such,
it normally has multiple stages [12]. Organizational size
has been defined as the organization’s resources,
transaction volumes, or workforce size [37]. It is
therefore a surrogate for total and slack resources that
represent the organization’s economies of scales [44,45].
Despite past research, a consistent relationship
between organizational size and IT innovation adoption
has not been established. Researchers have found
positive, negative, and non-significant effects [19,67].
Two important factors contribute to the mixed and
inconsistent findings. First, studies often failed to
control important contextual variables that might
influence the direction and strength of the effect: a
uniform relationship may not exist between organiza-
tional size and IT innovation adoption and therefore,
studies may produce misleading conclusions if they use
organizational size without taking into consideration
important contextual variables. Second, organizational
size has been operationalized in various ways and they
capture different aspects/dimensions of it.
We intended to shed light on the mixed and
inconsistent findings through a meta-analysis of past
empirical studies. Meta-analysis overcomes inherent
www.elsevier.com/locate/imInformation & Management 43 (2006) 975–985
* Corresponding author. Tel.: +1 202 885 1991;
fax: +1 202 885 1992.
E-mail address: [email protected] (G. Lee).
0378-7206/$ – see front matter # 2006 Elsevier B.V. All rights reserved.
doi:10.1016/j.im.2006.09.003
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limitations and biases that may be present in individual
studies and discovers patterns of relatively invariant
relations and causalities. It also helps identify mod-
erators that explain and resolve mixed empirical
findings.
Our objectives were therefore to examine:
the cumulative, aggregate effect of organizational size
on IT innovation adoption;
the moderating effects of contextual variables on the
relationship;
the moderating effect of size measures on the
relationship.
2. Theoretical background
2.1. IT innovation adoption
IT innovations enable organizations to improve
productivity and quality and facilitate interorganiza-
tional collaboration and transactions [69]. IT innova-
tions are adopted as organizational responses to change
in internal and external environments, or as preemptive
actions to influence the environments.
IT innovation adoption has been studied from many
theoretical perspectives, including Rogers’ diffusion of
innovation theory [26], absorptive capacity [6], orga-
nizational learning [21], an evolutionary perspective
[50,51], push–pull theory [61], the tri-core model[27,68], network externality [2,3,30], institutional
theory [8,46], power perspective [32], and resource
dependence theory [33]. These theoretical perspectives
have provided complementary or alternative views on
organizational adoption of IT innovations.
Commonly studied determinants of IT innovation
adoption include environmental, organizational, and IS
factors, as well as innovation characteristics. Environ-
mental factors, in turn, include environmental uncer-
tainty, industry sector, and industry competitiveness
[7,10,56]. Organizational factors include firm size, top
management support, centralization, formalization, andthe presence of a champion [59,62]. IS factors include
IS department size, organization’s technology experi-
ence, IS investment, IS infrastructure, and the role of IT
in the organization [29,81]. Finally, innovation char-
acteristics include relative advantage, compatibility,
complexity, and cost [11,57].
2.2. Organizational size and IT innovation adoption
Our review of past IT innovation adoption research
suggested that organizational size, including both the
firm and IT department size, was one of the most
commonly studied determinants of IT innovation
adoption. Organizational size is considered important
for its structure and process: larger organizations tend to
be associated with greater differentiation [5], greater
formalization [58], more decentralized managerial
decision-making authority [31], greater task specializa-tion [4], and more complex forms of communications
[34]. These characteristics can profoundly influence the
processes in which organizations adopt innovation.
Many past studies on organizational innovation
suggest that organizational size should positively affect
organizations’ capability to adopt innovations, partly
because large organizations have more complex and
diverse facilities that contribute to the adoption [47,73].
Small businesses, on the other hand, suffer from
resource poverty [72] with tight IT budgets, a lack of in-
house IS personnel and expertise, and short-rangemanagement perspectives, resulting in more barriers to
IT innovation adoption. For example, a study of
executive information systems (EIS) suggested that
large organizations are more likely to adopt them [64].
However, the Schumpeterian hypothesis originally
stated that organizational size is negatively associated
with innovativeness [74]. Small organizations can be
more innovative because they have greater flexibility/
adaptability. Innovation often requires close collabora-
tion and coordination [43]. This can be achieved more
easily in small organizations [35].In addition to the overall firm size, IS department
size has been used as an important determinant of IT
innovation adoption; large IS departments tend to have
more technical resources and skills [23]. IS department
size represents IS resources, professionalism, and
capabilities that directly affect IT innovation adoption.
2.3. Moderators of the size–adoption relationship
Previous meta-analysis studies of organizational
innovation suggested that different research contexts
may influence the relationships between organizationalfactors and innovation adoption [9,14]. By taking into
consideration important moderators, research efforts
may explain the mixed empirical findings. We therefore
examined six moderators.
2.3.1. Type of innovation
As suggested by Downs [17], researchers have
distinguished product from process innovations [38,75].
We distinguished IT product innovations from IT
process innovations. The former refer to new IT
products or services that are internally developed or
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externally purchased to meet user needs. These do not
necessarily require changes in IT or business processes.
Examples include computers and relational database
software [15,79]. In contrast, the latter refer to new
practices of IT or IT-enabled business processes that
organizations use to generate products and/or deliver
services. They do not necessarily require developmentor purchase of new IT products or services. Examples
include object-oriented programming and software
development practices such as those proposed in the
capability maturity model (CMM) [82].
While the distinction between IT product and
process innovation is useful, some IT innovations
cannot be classified into one type because they include
both components. For example, in Fuller and Swanson’s
study, information centers were considered as both. In
our meta-analysis, we categorized IT innovations with
both product and process innovation elements as mixedtypes.
2.3.2. Industry sector
The need for adopting IT innovations may vary across
industry sectors due to their levels of inherent informa-
tion intensity [55]. Furthermore, there are considerable
differences in the underlying dimensions of technology
and structure across industry sectors [42]. Therefore,
organizational size can significantly affect IT innovation
adoption in one sector while it has a weaker effect on
another one. Pavitt et al.[49] found that the size–adoptionrelationship was not uniform across different industries.
In our meta-analysis, we examine industry sector,
manufacturing versus service, as a moderator that could
have influenced the relationship.
2.3.3. Type of organization
Different types of organizations have different
incentives for and ways of adoption [52,65]. In
particular, non-for-profit organizations differ from
for-profit organizations in terms of environmental
demands, structural characteristics, managerial roles,
and decision-making processes. With an incentive toincrease market competitiveness, large for-profit orga-
nizations may utilize their resources for this purpose.
Some studies have suggested that the correlation
between organizational size and innovation adoption
was lower for non-for-profit organizations [1,16]. In our
meta-analysis, we incorporated type of organization,
non-for-profit or for-profit, as a moderator.
2.3.4. Stage of adoption
Cooper and Zmud [13] proposed six distinct stages in
the adoption and diffusion of IT innovation: initiation,
adoption, adaptation, acceptance, routinization, and
infusion. Such stages have been identified as an
important factor and the direction and strength of the
size–adoption relationship may differ across different
stages [54].
An increase in size appears to have a positive effect
on the adoption and implementation stages because of the increased availability of resources, capabilities, and
knowledge. However, post-adoption stages may depend
more on such factors as user perception of the
innovation, user participation in the innovation process,
and overall IS maturity of the organization than on the
scale of resources and capabilities. Therefore, organi-
zational size appears to have different effects on
different adoption stages [18,80]. As such, our meta-
analysis examined stage of adoption, adoption or post-
adoption, as a moderator.
2.3.5. Scope of size
Whereas firm size is a surrogate variable of an
organization’s overall resources and assets, IS depart-
ment size taps into IT-specific resources and capabilities
that directly affect IT innovation adoption [60].
Therefore, IS department size may be a better predictor
of IT innovation adoption than firm size. Our meta-
analysis examined the scope of size, firm or IS
department size, as a moderator.
2.3.6. Type of size measureSize measures tap into different aspects of organiza-
tional size, such as the resources that an organization
possesses (e.g., asset measures), transaction volumes
(e.g., sales volume or units produced), or work–force/
personnel size (e.g., number of employees) [24]. Use of
different size measures can lead to different results.
Thus discussions of organizational size and IT
innovation adoption may not be appropriate unless
the type of size measure is specified. We therefore
examined type of size measure, personnel or non-
personnel, as a moderator.
3. Research method
3.1. Study selection
We used ABI/INFORM to search for relevant
research in major IS and management journals
published in the time period from 1980 to 2004. The
keywords used in the search included combinations of
innovation, information technology, information sys-
tems, adoption, diffusion, implementation, post-imple-
mentation, post-adoption, infusion, routinization, and
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usage. The criteria for selecting studies in our meta-
analysis were:
(1) the focus was on IT innovation, not other types;
(2) the level of analysis was organization, not individual
or industry;
(3) the dependent variables included adoption, imple-mentation, diffusion, infusion, and usage;
(4) the study reported zero-order correlation estimates
for relationships between organizational size vari-
ables and innovation adoption variables.
We obtained 54 correlations of the size–IT innova-
tion adoption relationship, derived from 21 journal
publications. Multiple correlations from a single study
were included only if each correlation represented a
distinct combination of size and adoption variables.
Table 1 shows the distribution of studies by journal typeand time period. This indicated that research examining
the relationship between organizational size and IT
innovation adoption had been steadily increasing since
1980. The time period from 2000 to 2004 thus
represented a relatively strong portion of the total
research sample. In terms of journal type, most studies
were published in IS journals.
3.2. Coding of the studies
We independently coded moderators of each study.Each variable was coded as one of its pre-defined
dichotomous categories. When a combination of the
categories for a given moderator was used, the variable
was coded as ‘‘mixed’’. When information about a
moderator was not available, the variable was coded as
‘‘N/A (not available)’’.
Using this scheme, type of innovation was coded as
IT product, IT process, or mixed; industry sector was
coded as manufacturing, service, or mixed; type of
organization was coded as for-profit, non-for-profit,
or mixed; stage of adoption was coded as adoption,
post-adoption or mixed; scope of size was coded as
firm or IS department; type of size measure was coded
as personnel, non-personnel, or mixed. Adoption
stage included decision, diffusion, and implementa-
tion, whereas post-adoption stage included infusion,
routinization, and usage. Personnel size referred to the
number of employees of the organization, and non-personnel size was used for annual sales, size of
assets, or capacity.
After independently completing the coding, our
results were compared. The inter-rater reliability for the
initial codes was 89.7%, indicating a high level of
agreement between us. All differences in the initial
coding were resolved by discussion.
3.3. Meta-analysis procedure
The first step of our meta-analysis procedure was toaccumulate correlation coefficients across all studies.
Next, a mean correlation on the size–adoption
relationship, weighted by sample size, was calculated.
Then, an observed variance among correlations and the
variance due to sampling error were obtained. A 95%
confidence interval for the mean correlation was
computed based on the mean correlation, the number
of the correlations, and the variance due to sampling
error [36]. If a confidence interval did not include zero,
the size–adoption relationship was considered to be
statistically significant. In contrast, if the confidenceinterval included zero, the mean correlation was not
considered to be statistically different from zero, thus
indicating no significant effect of size on adoption.
To determine whether a testing of moderating effects
was warranted, the percentage of observed variance
explained by sampling error was computed. According
to Peters et al. [53], moderators should be introduced if
sampling error accounts for less than 60% of the
observed variance.
If the sampling error analysis indicated the need for
introducing moderators for the size–adoption relation-
ship, the effects of the moderators were tested.The total research sample was divided into subgroups
based on the code of a given moderator. Then, the same
meta-analysis procedure used for the total sample was
used to estimate a weighted mean correlation, an
observed variance, a sampling error variance, and
a 95% confidence interval for each subgroup. A
t -approximation test of the difference between the
mean correlations of a pair of subgroups for a
given moderator was conducted [76]. A significant
t -approximation value (t 0-value) indicated a significant
moderating effect.
G. Lee, W. Xia / Information & Management 43 (2006) 975–985978
Table 1
Distribution of empirical studies included in the meta-analysis
Journal type Time period Total
1980–1989 1990–1999 2000–2004
IS journals 2 5 3 10
Interdisciplinary
journals
2 3 3 8
Management
journals
0 2 1 3
Total 4 10 7 21
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G. Lee, W. Xia / Information & Management 43 (2006) 975–985 979
Table 2
Coding and correlation results for individual studies
Study Innovation Type of
innovation
Industry
sector
Type of
organization
Stage of
adoption
Scope
of size
Size
measure
Sample
size
Correlation
DeLone [15] Computer PD MFG FP ADPT FIRM P 55 0.056
Eder andIgbaria [19] Intranet PD Mixed FP ADPT FIRM P 281 0.030Mixed FP POST FIRM P 281 0.070
Fichman [20] OO programming PC N/A FP POST IS Mixed 608 0.330
N/A FP ADPT IS Mixed 608 0.280
N/A FP Mixed IS Mixed 608 0.360
RDB PD N/A FP Mixed IS Mixed 608 0.390
CASE Mixed N/A FP Mixed IS Mixed 608 0.440
Fichman and
Kemerer [21]
OO programming PC N/A FP Mixed FIRM P 608 0.150
N/A FP Mixed IS Mixed 608 0.390
Fletcher et al. [22] DB marketing PC SVC FP POST FIRM P 46 0.056
SVC FP POST FIRM P 46 0.151
SVC FP POST FIRM P 46 0.036
SVC FP POST IS P 46 0.010
Fuller and
Swanson [23]
Information centers Mixed Mixed Mixed POST FIRM P 26 0.070
Mixed Mixed POST FIRM P 25 0.380
Mixed Mixed POST IS P 27 0.260
Gremillion [25] Computer system PD SVC NFP POST FIRM NP 66 0.090
SVC NFP POST FIRM NP 66 0.160
SVC NFP POST FIRM NP 66 0.020
SVC NFP POST FIRM NP 66 0.240
SVC NFP POST FIRM NP 66 0.160
SVC NFP POST FIRM NP 66 0.230
SVC NFP POST FIRM NP 66 0.040
SVC NFP POST FIRM P 66 0.050
Liberatore and
Breem [39]
Digital imaging
technology
PD SVC FP ADPT FIRM P 137 0.266
Liberatore and
Pollack-
Johnson [40]
Project management
software
PD Mixed Mixed POST FIRM P 240 0.047
Mixed Mixed POST FIRM P 240 0.034
Mixed Mixed POST FIRM P 240 0.060
Mixed Mixed POST FIRM P 240 0.123
Nystrom et al. [48] Imaging technology PD SVC FP ADPT FIRM NP 70 0.570
Rai [59] CASE (front-end) Mixed Mixed Mixed ADPT IS P 140 0.320
CASE (back-end) Mixed Mixed Mixed ADPT IS P 108 0.310
Rai and Bajwa [60] EIS PD Mixed Mixed ADPT FIRM P 43 0.280
Mixed Mixed ADPT IS P 42 0.330
Raymond [63] Information systems PD MFG FP POST FIRM P 34 0.280
MFG FP POST FIRM P 34 0.020
MFG FP POST FIRM P 34 0.310
Seyal and
Rahman [67]
E-commerce Mixed SVC FP ADPT FIRM P 95 0.190
Teo et al. [69] Financial EDI Mixed Mixed FP ADPT FIRM P 222 0.157
Mixed FP ADPT IS P 222 0.177
Thong [71] Information systems PD Mixed FP ADPT FIRM P 166 0.364
Mixed FP POST FIRM P 120 0.472
Thong and
Yap [72]
IT PD Mixed FP ADPT FIRM P 166 0.272
Wang and
Cheung [77]
E-business Mixed SVC FP ADPT FIRM P 137 0.310
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4. Results
4.1. Coding and correlation results for individual
studies
Table 2 shows focal IT innovations, coding of
moderators, sample size, and correlations of the size–
adoption relationship for the individual studies in our
sample. A variety of IT innovations were studied,
ranging from IT product innovations to IT process
innovations and IT mixed innovations. IT product
innovations were examined in more studies (11) than IT
mixed innovations (5) and IT process innovations (4).More studies examined a combination of manufacturing
and service sectors (10) than either service sector (7) or
manufacturing sector (2). More studies investigated for-
profit organizations (14) than non-for-profit organiza-
tions (6). Adoption stage was more often studied (11)
than post-adoption stage (6). Three studies examined
both adoption stage and post-adoption stage. A majority
of studies investigated firm size (12), four studies
examined IS department size and five studies examined
both firm size and IT department size. Personnel size
measure (16) was used more frequently than non-
personnel size measure (2). Three studies used bothpersonnel and non-personnel size measures.
Sample size ranged from 25 to 638 across studies
with a median sample size of 116. Correlations of the
size–adoption relationship ranged from 0.300 to
0.570: 41 correlations were positive and 13 correlations
were negative, confirming mixed, inconsistent effects.
4.2. Size–adoption relationship for the total sample
Using the overall sample and 54 correlations, we
analyzed a cumulative correlation of the size–
adoption relationship. Results are shown in Table 3.
The cumulative sample size of all studies was 9419.The mean correlation was 0.2265 and the observed
variance was 0.0370. The variance due to sampling
error was 0.0052. The 95% confidence interval for the
mean correlation did not include zero (0.2073,
0.2457). Therefore, the analysis results of the
cumulative correlations across studies revealed a
significant, positive relationship between organiza-
tional size and IT innovation adoption. However, the
observed variance explained by sampling error was
only 14%. With the major portion of the observed
variance unexplained, this suggested that a test of moderators on the size–adoption relationship was
warranted.
4.3. Moderating effects
We conducted further meta-analyses for all sub-
groups based on the coding schemes used for each of the
six moderators. For each subgroup, Table 4 shows the
number of correlations, sample size, mean correlation,
observed variance, variance due to sampling error,
percentage of the observed variance explained by
sampling error, and 95% confidence interval of thecorrelation. Subgroups showed a wide range of number
G. Lee, W. Xia / Information & Management 43 (2006) 975–985980
Table 2 (Continued )
Study Innovation Type of
innovation
Industry
sector
Type of
organization
Stage of
adoption
Scope
of size
Size
measure
Sample
size
Correlation
Yap [79] Computer PD SVC FP ADPT FIRM NP 638 0.420
Zmud [81] Software practices PC Mixed Mixed ADPT IS P 49 0.300
PC Mixed Mixed ADPT IS P 49 0.230
PC Mixed Mixed ADPT IS P 49 0.110PC Mixed Mixed ADPT IS P 49 0.250
PC Mixed Mixed ADPT IS P 49 0.300
PC Mixed Mixed ADPT IS P 49 0.220
Zmud [82] Software practices PC Mixed Mixed POST IS P 47 0.320
PC Mixed Mixed POST IS P 47 0.150
Note: type of innovation: PD (product), PC (process); industry sector: MFG (manufacturing), SVC (service); type of organization: FP (for-profit),
NFP (non-for-profit); stage of adoption: ADPT (decision/diffusion/implementation), POST (infusion/routinization/usage); scope of size: FIRM
(firm), IS (IS department); type of size measure: P (personnel), NP (non-personnel).
Table 3
Meta-analysis results for the total sample
Number of correlations 54
Sample size 9419
Mean correlation 0.2265
Observed variance 0.0370
Sampling error variance 0.0052
Explained variance (%) 14
95% confidence interval (0.2073, 0.2457)
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of correlations (4–38), sample size (157–4798), and
mean correlation (0.0063 to 0.3269). Furthermore,
results indicated that the introduction of moderators
significantly increased the percentage of observed
variance explained by sampling error for the manu-facturing sector subgroup and for the non-for-profit
organization subgroup. However, the other subgroups
still showed an inadequate percentage of the observed
variance explained by sampling error.
To assess the significance of the effects of the
moderator variables, we used t -approximation tests that
examine the differences in mean correlations between
subgroups of the corresponding moderator. Results are
shown in Table 5.
For all three subgroups categorized by type of IT
innovation, the 95% confidence intervals for the mean
correlation were positive and did not include zero,suggesting a positive relationship between organiza-
tional size and IT innovation adoption for all three
groups. As indicated by significant t 0-values, correla-
tions for the IT process innovation subgroup and the IT
mixed innovation subgroup were significantly higher
than that for the IT product innovation subgroup. We
found no significant difference in the mean correlations
between the IT process innovation subgroup and the IT
mixed innovation subgroup. These results indicated that
the strength of the size–adoption relationship differed
for different types of IT innovation.
The two subgroups by industry sector showed
positive size–adoption relationships as their 95%
confidence intervals were positive and did not include
zero. Furthermore, although the mean correlation of the
size–adoption relationship for the service sector wasslightly higher than that for the manufacturing sector,
the difference was not statistically significant. This
indicated that industry sector was not a significant
moderator of the size–adoption relationship.
The for-profit organization subgroup showed a
significant positive size–adoption relationship, whereas
the non-for-profit organization subgroup showed a non-
significant one. We found a significant difference in the
mean correlations between the for-profit organization
subgroup and the non-for-profit organization subgroup.
These results suggested that the type of organization
moderated the direction and strength of the relationshipbetween organizational size and IT innovation adoption.
The 95% confidence intervals for both the adoption
stage subgroup and the post-adoption stage subgroup
were greater than zero, indicating significant and
positive effects. The mean correlation for the adoption
stage subgroup was significantly higher than that for the
post-adoption subgroup. These results indicated that
size was a more significant predictor of IT innovation
adoption in the early stages (e.g., adoption decision and
implementation) of the innovation adoption lifecycle
than in the later stages (e.g., infusion and usage).
G. Lee, W. Xia / Information & Management 43 (2006) 975–985 981
Table 4
Meta-analysis results for subgroups by moderators
Subgroup by
moderator
No. of
correlations
Sample
size
Mean
correlations
Observed
variance
Sampling
error variance
Explained
variance (%)
95% confidence
interval
Type of innovation
Product 27 4197 0.1714 0.0495 0.0061 12 (0.1420, 0.2009)
Process 17 3612 0.2633 0.0202 0.0041 20 (0.2328, 0.2937)Mixed 10 1610 0.2874 0.0273 0.0053 19 (0.2424, 0.3323)
Industry sector
Manufacturing 4 157 0.1429 0.0185 0.0185 100 (0.0096, 0.2762)
Service 17 1789 0.1594 0.0720 0.0091 13 (0.1140, 0.2048)
Type of organization
For-profit 27 7132 0.2802 0.0271 0.0032 12 (0.2587, 0.3016)
Non-for-profit 8 528 0.0063 0.0217 0.0154 71 (0.0922, 0.0797)
Stage of adoption
Adoption 22 3424 0.2277 0.0377 0.0058 15 (0.1958, 0.2596)
Post-adoption 27 2955 0.1021 0.0335 0.0090 27 (0.0662, 0.1379)
Scope of size
Firm 34 4798 0.1297 0.0404 0.0069 17 (0.1018, 0.1576)
IS organization 20 4621 0.3269 0.0136 0.0035 25 (0.3011, 0.3527)
Type of size measure
Personnel 38 4546 0.1094 0.0297 0.0082 28 (0.0805, 0.1382)
Non-personnel 9 1170 0.2575 0.0590 0.0068 11 (0.2038, 0.3112)
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Both the firm size subgroup and the IS department
size subgroup revealed positive 95% confidence
intervals. The mean correlation of the size–adoption
relationship for the IS department size subgroup was
significantly higher than that for the firm size subgroup.
This result indicated that scope of size was an important
moderator of the strength of the size–IT innovation
adoption relationship and that IS department size was a
stronger predictor of IT innovation adoption than firmsize.
Finally, the 95% confidence intervals for both the
personnel size subgroup and the non-personnel size
subgroup were positive and did not include zero,
indicating significant, positive size–adoption relation-
ships. The difference in the mean correlations between
the personnel size subgroup and the non-personnel size
subgroup was significant only at the 0.1 significance
level. The results thus suggested that type of size
measure was a marginal moderator of the size–IT
innovation adoption relationship and that non-personnel
size measure was a marginally stronger predictor of ITinnovation adoption than personnel size measure.
5. Discussion and conclusions
5.1. Limitations of the research
Care must be taken in interpreting our findings
because of some limitations of our research. Some
moderator subgroups included only a few correlations
of the size–adoption relationship. The statistical power
to detect moderating effects for these subgroups was
relatively low. Therefore, non-significant moderating
effects found for those subgroups with a few correla-
tions need to be accepted only tentatively. For example,
the manufacturing sector subgroup included only four
correlations and the non-personnel size subgroup
included nine. Although we found an insignificant
moderating effect of industry sector and only a
marginally significant moderating effect of type of size
measure, it is therefore premature to draw definiteconclusions.
We excluded a number of past studies because they
did not report zero-order correlation coefficients of the
size–adoption relationship. Also, some studies in our
sample did not provide information about its industry
sector. As a result, our findings were based only on data
available in our sample.
5.2. Implications for research and practice
Our work has important implications for IT
innovation adoption research. The synthesis of thecumulative correlations across empirical studies
revealed that organizational size had a positive effect
on IT innovation adoption: larger organizations gen-
erally adopt more IT innovations than do smaller
organizations.
We examined six moderators that would influence
the relationship between organizational size and IT
innovation adoption. Type of innovation, type of
organization, stage of innovation adoption, and scope
of size were found to be significant moderators of the
size–adoption relationship. Type of size measure was
G. Lee, W. Xia / Information & Management 43 (2006) 975–985982
Table 5
t -Approximation tests for moderating effects
Moderator and subgroups Result t 0-Value
Type of innovation
Product vs. process Product < process 3.624**
Product vs. mixed Product <mixed 3.861**
Process vs. mixed Not significant 0.614
Industry sector
Manufacturing vs. service Not significant 0.829
Type of organization
For-profit vs. non-for-profit For-profit> non-for-profit 6.916**
Stage of adoption
Adoption vs. post-adoption Adoption > post-adoption 5.790**
Scope of size
Firm size vs. IS department size Firm size < IS department size 8.746**
Type of size measure
Personnel vs. non-personnel Personnel < non-personnel 1.949y
* p < 0.05, ** p < 0.01, y p < 0.1.
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found to be only a marginal moderator. More
specifically, the positive effect of organizational size
on IT innovation adoption was stronger for IT process
innovations, IT mixed innovations, for-profit organiza-
tions, adoption stages, IS department size, and non-
personnel size measures. However, industry sector was
not found to be a significant moderator.Furthermore, it is worth noting that only the non-for-
profit organization subgroup showed a non-significant
effect while all other subgroups showed positive effects.
This result indicated that organizational size may not be
an advantage in adopting IT innovations for non-for-
profit organizations.
In sum, our results suggest that the direction and
strength of the relationship between organizational size
and IT innovation adoption depends on type of
innovation, type of adoption organization, adoption
stage, scope of size measure, and type of size measure.This research also has important implications for
practice. Managers should be aware that the effect of
their organization’s size on IT innovation adoption
depends on the specific contexts under which the IT
innovation is being adopted and on how size is
measured. Managers need to strategize their approach
to adopting an IT innovation based on various
moderators specific to the innovation. Managers can
use our results to predict the likelihood of the adoption
of an IT innovation by analyzing moderators and by
assessing the size of their organization. Importantly,there is no one-size-fit-all relationship between orga-
nizational size and IT innovation adoption. In order to
increase IT innovation adoption success, managers need
to understand and effectively manage those important
moderators before they make adoption decision. It is
important to distinguish adoption decisions regarding
IT process innovations from those for IT product
innovations. While organizational size does not affect
IT product innovations, managers must recognize the
advantages and disadvantages of their size in the
adoption of IT process innovation.
Another important finding was that organizationalsize had different effects on IT innovation adoption,
depending on the specific stages of the adoption
process. While large organizations tend to have
advantage in the early stages, they face critical
challenges in the latter ones. As such, to achieve
success, managers in large organizations should under-
stand and effectively manage the later adoption stages.
Managers should conduct benchmarking analyses
with comparable samples based on both appropriate
size measures and contextual variables in order to assess
the effectiveness and performance of IT innovation
adoption. With this improved understanding, managers
can assess desirable levels of managerial intervention
and investment required for IT innovation to be adopted
successfully.
Acknowledgements
This research was funded by research grants from the
UPS (United Parcel Service) Foundation, Center for
Information Technology and Global Economy in Kogod
School of Business at American University, and the
University of Minnesota.
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Gwanhoo Lee is an assistant professor of
information technology and UPS scholar at
the Kogod School of Business, AmericanUniversity, where he is also an assistant
director of the Centerfor Information Tech-
nology and Global Economy. He earned his
doctorate in management information sys-
tems from the University of Minnesota. His
research focuses on IS project manage-
ment, IT-enabled organizational agility,
global software teams, outsourcing and offshoring, technology adop-
tion, strategic role of IT, and interorganizational systems. He has been
working on collaborative research projects involving companies such
as 3M, A.G. Edwards, Cargill, McDonald Food, Marriott, Medtronic,
Pillsbury, St. Paul Cos, and the World Bank. His research has been
published in Journal of Management Information Systems, Commu-
nications of the ACM, European Journal of Information Systems,Information Technology & People, and conference proceedings such
as ICIS, HICSS, and AMCIS.
Weidong Xia is an assistant professor in
the Carlson School of Management at the
University of Minnesota. His research
focuses on IT strategy, organizational cap-
abilities and business alignment; IT project
complexity and flexibility; IT adoption
decisions. His writings have been published
or areforthcoming in a numberof academic
journals and international conferences
including: Communications of the ACM,Decision Sciences, European Journal of Information Systems, Inter-
national Journal of Career Development, Journal of Management
Information Systems, MIS Quarterly, Journal of Statistics and Man-
agement Systems, Journal of End-User Computing, and International
Conference on Information Systems. At the University of Minnesota,
he has taught nine different courses at PhD, Executive, MBA, and
undergraduate levels. He has served as MIS undergraduate and MBA
program coordinators. He has been working closely with executives
from companies such as 3M, A.G. Edwards, Ahold, Cargill, McDo-
nald’s, Medtronic, Musicland, Northwest Airlines, Pillsbury,
ShopNBC, St. Paul Cos., Target, Union Pacific, US Bank and US
Cellular on issues related to his research areas. He received his
doctorate in information systems from the University of Pittsburgh.
G. Lee, W. Xia / Information & Management 43 (2006) 975–985 985