organisation innovation and crea
TRANSCRIPT
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ORGANISATIONAL CREATIVITY AND INNOVATIONS
MEMBERS:KarthikeyanLakshmi MrudulaMarie Amirtharaj
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CONTENTS
• CREATIVITY• DEFINITION• LEVELS• IMPORTANCE
• INNOVATION• DEFINITION• INNOVATIVE PROCESS
• ORGANISATIONAL CREATIVITY AND INNOVATION
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ORGANISATIONAL CREATIVITY
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CREATIVITY DEFINITION
Creativity can be defined as the generation of
new ideas.
Creativity often leads to new challenges, and
hence to personal and organizational growth.
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LEVELS OF ORGANISATION CREATIVITY
ORGANISATIONAL CREATIVITY
LOW LEVEL
HIGH LEVEL
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Low level
•Few innovations, just imitations•Not effective organizations•Low rate of innovations, sometimes radical, based on entrepreneurial spirit of individuals
High level
•High rate of innovations•Successful organizations •Organizations based on continuous development, on systematic research of efficiency
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IMPORTANCE OF CREATIVITY
Competitive edge
Reduce internal costs
Motivates
people
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ORGANISATIONAL INNOVATION
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Definition:
Innovation can be defined as the successful
implementation of creative ideas in an
organization.
Innovation involves newness and usefulness,
it includes creativity.
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INNOVATIVE PROCESS
IDEA GENERATION
• DEVELOP IDEAS
SCREENING• CHECKS
COMPATIBILITY WITH COMPANY OBJECTIVES
FEASIBILITY• CHECK
COMMERCIAL AND TECHNICAL FESIABLITY
IMPLEMENTING• INNOVATION
COMES AS OUTPUT
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CREATIVITY AND INNOVATION
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Creativity
Creativity processes
Innovation
PROCESS
In a system characterized by high levels of creativity there are several creativity processes, inside which innovation might flourish. Then innovation is the outcome, the result, while organizational creativity is the condition and we can say that a high level of creativity necessarily generates novelty
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THANK YOU