PRESENTED BY :- CHHAVI NARAYAN C. KAVYA SREE

DECLINE OF ORGANIC COTTON OVER BETTER

COTTON

CONTENTS INTRODUCTION BENEFITS OF ORGANIC COTTON WHY GLOBAL BRANDS PREFER

BETTER COTTON “OVER ORGANIC COTTON”

DIFFERENCE BETWEEN ORGANIC COTTON AND BETTER COTTON

SWOT TEAM ANALYSIS HOW YOU CAN CONTRIBUTE? CONCLUSION

INTRODUCTION

ABOUT COTTONORGANIC COTTON 195797 metric tonne-2009-2010103004 metric tonne -2012-2013BETTER COTTON

WORLD COTTON PRODUCTION

2012-2013

COTTON PRODUCTION IN INDIA

BENEFITS OF ORGANIC COTTON

IT PROTECTS OUR HEALTHIT HEALS THE PLANETSUPPORT TRUE ECONOMYITS 100% ECO FRIENDLY

DIFFERENCE BETWEEN ORGANIC AND BETTER COTTON

ORGANIC COTTON ECO FRIENDLY

NO HEALTH RISK SOIL FERTILITY

INCREASES

NO USE OF GMO

BETTER COTTON

ECO-UNFRIENDLY CHRONIC DISEASES DECLINING SOIL

FERTILITY USE OF GMO

GLOBAL BRANDS PREFER BETTER COTTON OVER ORGANIC

COTTON

LESS EXPENSIVE THAN ORGANIC

HIGH COST OF CERTIFICATION

SHORTAGE OF GMO SEEDS

RESULT OF SURVEY

SWOT

.

STRENGTHAbundant raw materialsLow cost skilled labour

WEAKNESS . Low level of training Lack of economies of scale and advance processing capabilitiesTechnical obsolescence

THREATPricing Pressure

Competition in Domestic Market

OPPORTUNITIESOPPORTUNITIES

Large and growing domestic market Recent government efforts to promote the industry

TEAM ANALYSIS

BETTER MANAGEMENT PRACTICES

ENCOURAGE ORGANIC COTTON PRODUCTION

DEVELOPING CLEAN TECHNOLOGY

ACTIVE GOVERNMENT INVOLVMENT

HOW YOU CAN CONTRIBUTE?

ASK YOUR FAVOURITE BRAND TO STOCK

ORGANIC CLOTHESAWARENESS IMPART TRAINING TO FARMERS

CONCLUSION

REFERENCES

THE ECONOMICS TIMES GLOBE COTYARN PVT. LTD WIKIPEDIA THE HINDU Natural Life Magazine www.sustainablecotton.org www.aboutorganiccotton.org