Oregon Ad

Bjorn Johnson, Eli Ouellette, Nickolaus Sugai

critical conceptual creative skills to solve brand and issue problems in a global economy

tHis isoregon ador

We are dancers of the night and seekers of the fresh and fascinating. We are captains of the Unicycle Team and dishwasher-packing magicians.

We clamber, crawl, and climb, surging across borders and guidelines to discover new faces of the world. Our toolboxes are filled with kittens and other problem-solving instruments.

We’re a pain in the ass but we’ll massage your feet anyway. We do a terrible job of following the rules, but we stand behind everything we do. We came to run with the freaks and liberate curious minds.

If gone tomorrow we would leave behind a legacy of awkward innovative bastards that, with the help of a few rare guiding stars, built some crazy shit.

We are living in a temporary home while our building, Allen Hall, is transformed into a glorious castle. So for now, we adapt. We look to the greater community for sanctuary. Eugene is where our hearts reside – a city where questions are promoted and no idea is too crazy to be considered.

Holy shit, folks, this is it.

Words most associated with Deb Morrison, and the Ad. Program.

Caffine: Lifebood of the Ad. Student.

UO students are not couch potatoes. Diverse range of hobbies found here.

#1 Concern: Can I get a job with this degree?

Drinks a lot.

Shan Anderson“Being able to understand the whole ecosystem of advertis-ing is just a really good benefit, that isn’t really being recognised just yet, but I think its gain-ing momentum...

The limiting factor is that we’re probably ahead of the curve by 5 years. Maybe only 2.

We don’t make you, as a sophomore, decide what you are going to be for the rest of your life.The nice thing about creative strategist is it allows you to hone your skills, discover new skills”

The bag of tricks you are expected to come out into the world with are so much greater then five, ten years ago, when if you knew how to use a technical pen, a proportion wheel and knew how to find fonts on your computer, you were golden! you could go anywhere and find a job.

The classroom part of it should only be about 30 to 40 percent of your

education.

if you are just going to classes and sleeping eight hours a night, you are going to wake up on graduation day and realize that you missed a great opportunity to really find out what it is you want to do.

Adjunct InstructorShan Anderson

“Being able to understand the whole ecosystem of advertising is just a really good benefit, that isn’t really being recognised just yet, but I think its gaining momentum...

The limiting factor is that we’re probably ahead of the curve by 5 years. Maybe only 2.

We don’t make you, as a sophomore, decide what you are going to be for the rest of your life.The nice thing about creative strategist is it allows you to hone your skills, discover new skills”

The bag of tricks you are expected to come out into the world with are so much greater then five, ten years ago, when if you knew how to use a technical pen, a proportion wheel and knew how to find fonts on your computer, you were golden! you could go anywhere and find a job.

The classroom part of it should only be about 30 to 40 percent of your

education.

if you are just going to classes and sleeping eight hours a night, you are going to wake up on graduation day and realize that you missed a great opportunity to really find out what it is you want to do.

Adjunct Instructor

Shan AndersonAdjunct Instructor

“Being able to un-derstand the whole ecosystem of advertis-ing is just a really good benefit, that isn’t really being recognised just yet, but I think its gain-ing momentum...

The limiting factor is that we’re probably ahead of the curve by 5 years. Maybe only 2.

We don’t make you, as a sophomore, decide what you are going to be for the rest of your life.The nice thing about creative strate-gist is it allows you to hone your skills, discover new skills”

The bag of tricks you are expected to come out into the world with are so much greater then five, ten years ago, when if you knew how to use a technical pen, a proportion wheel and knew how to find fonts on your computer, you were golden! you could go anywhere and find a job.

The classroom part of it should only be about 30 to 40 percent of your

education.

if you are just going to classes and sleeping eight hours a night, you are going to wake up on graduation day and realize that you missed a great opportunity to really find out what it is you want to do.

Adjunct Instructor

‘

than

Chris Stadler, Chelsea Jennings, Keith Becker, Alissa Barry and Ashley Peabody helped Portland based Steelhead advertising rebrand Seattle based Rosehedge/ Multifaith Works. They helped the HIV/AIDS relief organi-zation uncover its core values to evolve the company and bet-ter meet the needs of the community that it serves.

Chelsea Jenningschelseajenningsblogz.tumblr.com :

“We traveled to Seattle and spent two days interviewing about 30 people involved in the organization uncovering key insights and hear-ing powerful stories of hope and generosity.”

“Research isn’t just numbers-Yes, quantitative data can be very beneficial to a campaign, but sometimes cold hard numbers don’t really help answer the questions that will solve your business problem. This industry is about telling stories, it’s about helping businesses create meaningful brand truths and it’s about listening to people say what a service or product means to them. I got to hear some pretty amazing stories from people who have been affected by this relief agency, and their stories helped uncover the true values this organization stands for, which will ultimately help create a powerful brand message and persona. So in a research world built on surveys and focus groups, sometimes it’s important to step back and just listen and interpret individual stories.”PL

ANNI

NG IN

ACT

ION

CuriousCuriousCurious“

CuriousCuriousCurious ”

-Kathy Hepinstall

“When you are brave as a program, when you are brave as an individual, it pushes your understanding.

Because when you’re brave you have to defend yourself.”

“The stakes are sometimes high when you try to be brave and stand for something.

It forces you to understand.”

Chris StadlerAd. Instructor

Ad Society is a student led group intended

primarily to allow students interested in advertising to develop

their professional skills through networking,

team projects, agency tours and guest

speakers.

“It is about serving people who are less experienced in advertising, and is an open membership thing, you don’t have to apply. Its more communal, its not about the leaders getting something out of it, its about them helping the members.”-Tyler Carrington

AD SOCIETYAD SOCIETYGetting students inter-ested in advertising, is the main goal, as well as providing opportuni-ties for those who are just breaking into the major and getting their feet wet.

2011-2012 Co-Directors

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‘

NASA Guerilla InstallationLauren Geschke - Art DirectorNickolaus Sugai - Writer

Theskyiscalling.us

Bret Emerson I’m passionate about a great number of things. Number one of those is just how people think, and what goes on up here that makes all of this happen, even if we may not choose to recognize it.

Bret was part of a team that created work for the University of Oregon’s Athletic Bands. Their main goal was to stand out from generic high school recruitment posters.

Acknowledging how emotions and human behavior plays into our decision making and our thought making process, allows us then to understand it, influ-ence it and to some point manipulate it...

and do something good with that knowledge.

Bret Emerson

Class of 2012 Business + Advertising Major

UO alum describe the Ad. Program in one word.

-Scott Bedbury

Chelsea ColemanStrategist, class of 2012

We must be relevant, persistant, clever, inspiring, stimulating, tech savvy, bold, and necessary for the future.

(or the industry or the business)

chelsealcoleman.wordpress.com

Bridging the Gap: HarshaGangadharbatlaAssistant Professor

BRAIN

STRATEGY CREATIVITY

CHANGEWe are a

We are small enough to do things differently and think outside the box.

We have no end goal.

University of Oregon

AD TEAMprepared and concepted campaignfor Nissan.

finished second in district xiregionals.

National Student Advertising Competition

“I think what makes our program unique is the fact that we have looked at the tradition-al path that most other schools say, “This is what an advertising education is,” and we have thrown that out. we don’t say you are either this or that, you are either creative or not and these are the classes you take, we start with the premise that creativity and strategic thinking work regardless of what you go into in advertising.

We’re not a cookie-cut-ter program. The chal-lenge is that students getting through the program want to do everything...

There’s an assumption that our students.... don’t come to ad classes waiting to be taught, they come to ad classes ready to start doing stuff.

And learning how to correct, how to make things better as they move along.

I would rather have students learn on their own and try new things and have a safe environment to fail and then do better.”

Professor of Advertising

KIM SHEEHAN

Tracy Wong Art Director, Co-founder Wong Doody Crandall Wiener

“Dynamic“Dynamic

Brave”Brave”

No wait, I take it back....

UO alum describe the Ad. Program in one word.

“Dynamic“Dynamic

Brave”Brave”-Tracy Wong

Cool, bro.

Gabriella NarvaezArt Director, class of 2012

Gabriella Navarez is a designer, art director, Kitchen Goddess and

team player. Featured here is the evolution of

her work with Copy-writer James Mueller on

Horizon Milk.

2011 2012

“The U of O teaches you how to blow it up

more than just the standard three clever lines

with three clever pictures”

Cam Giblin2011 Ad. Alum

“Our program is deeply rooted in the idea of grounding all creative work in a strong bias of strategic thinking:

the Creative Strategist model.”

Cam Giblin2011 Ad. Alum

Dave Allen Interactive Strategist at NORTH, Adjunct Lecturer at the University of Oregon

Or will you remain idle while simple-minded merchants obscure our path?Because what we do is about more than just art and copy. What we do is about people.What we do is for those who have lost faith in our purpose; it’s time to regain their trust.

Disregard the limits of trivial conventions, customs, and rules.Unshackle your mind from the strain of doubt and stand with us.A radical change needs to happen. So let’s do something unbelievable.

Don’t get lost in the headaches and nightmares of failure; all that remain are lessons learned.Just be calm and remain present in every moment.Treat everyone you meet with absolute care and listen to the advice of those who do things right. Prepare yourself.

Expect to work late, long after everyone’s left. Don’t be afraid to let the pressure build, because that’s how diamonds are made. Learn everything you can, because there is work to be done.We’re not waiting for anyone.

Let’s build an empire of ideas and show we’re ready to bleed for them.Let’s clench our fists and bite down because we know it’s not going to be easy. But we can do this.

JOIN US.

So where do you stand?