orchid island times, summer 2014, issue 3
TRANSCRIPT
Bob NiederpruemPresident/Broker
Heidi LevyBroker-Associate
“Over 50 years combined real estate experience”
Orchid Island Realty is a team of dedicated real estate professionals exclusively selling properties in Orchid Island Golf & Beach Club.
a publication by ORCHID ISLAND REALTY
Orchid Island TimesIssue 3 Summer 2014
Property PointersMessage from the President/Broker
Wherever you are, I hope you are enjoying your summer. I am pleased to report that Real Estate Sales have continued on a positive trend and even though it is summer, we are still seeing
sales inquiries come into the office. If you are thinking about selling your property, we understand choosing who to list your property with is a very important decision. Orchid Island Realty has the expertise because we sell exclusively within Orchid Island Golf & Beach Club and sales data has proven that we are the market leader in sales year after year! We look forward to hearing from you to assist you with the sale of your property.
Barrier Island Sales on the Rise - How to set the stage for selling your home.Setting the stage for the sale of your home is important for many reasons, but one big reason that is especially important today, rather than in the past, is buyers typically start their home search online. This means your property is featured online through photos and video, and in photos and video your home must present itself well. This is the first impression a buyer will have on your home and you don’t want it to be the last.
If you’re not sure where to start, here are a few easy steps to set the tone of your home so buyers will say, “I want that house!” One of the main things to do when putting your home on the market is to depersonalize it.
DepeRsonLize
Buyers want to walk into a home and imagine themselves and their belongings, not yours. One way to depersonalize your home is to declutter.
A great way to start decluttering is to go through each room in your home, one at a time, and make a list of what you would like to put in storage or perhaps get rid of. This is also a great cleansing technique and will help your future move be easier in the long run.
Next, take another walk through your home and write down things that pop out which are sore to the eyes, such as chipped paint, cabinets that look worn or stains on the carpet. And last but not least, look around and make note of anything in your home that appears dark or drab, such as the paint color on the walls or dismal window treatments. Change those colors to something lighter. Your home should come across as inviting and cheerful. It’s amazing what little touch ups, like a fresh coat of paint or a new area rug will do to the look and feel of your home.
These fast and simple renovations could be the reason why someone decides to purchase your home and not someone else’s. And remember, bathrooms and kitchens sell homes, so if you only want to focus on a couple of rooms those would be good ones to zoom in on.
DeCLuTTer
Bob Niederpruem
Homefront Happenings
Orchid Island Realty
Outside RE Companies
bar graph data excludes
1 Non-MLS Sale
THINKING OF SELLING?
Orchid Island Realty sells properties
exclusively in Orchid Island Golf & Beach
Club, which truly makes us the experts.
Call Orchid Island Realty today for
a confidential market analysis, or come visit us
at the Beach Club Sales Office.
(772) 388-3888*Based on information from the Realtors Association of Indian River County MLS for the period of 1/1/2014 through 6/30/2014
*Orchid Island Realty - 14 Property Listings Sold/Under Contract from January 1, 2014 - June 30, 2014
506 White Pelican Circle Under Contract(listed by Orchid Island Realty)510 White Pelican Circle Under Contract(listed by Orchid Island Realty)101 Island Place Under Contract(listed by Orchid Island Realty)310 Westwind Court SOLD(listed by Orchid Island Realty)120 Seaspray Lane SOLD(listed by Orchid Island Realty)311 Westwind Court SOLD(listed by Orchid Island Realty)41 Island Place SOLD(listed by Sorensen Real Estate)51 Island Place SOLD(listed by Orchid Island Realty)814 Pembroke Court SOLD(listed by Orchid Island Realty)
927 Orchid Point Way SOLD(listed by Orchid Island Realty)406 Indies Drive SOLD(listed by Orchid Island Realty)418 Indies Drive SOLD(listed by Orchid Island Realty)46 Caribe Way SOLD(listed by Sorensen Real Estate)261 Seabreeze Court SOLD(listed by Orchid Island Realty)537 White Pelican Circle SOLD(listed by Orchid Island Realty)60 Beachside Drive SOLD(listed by Orchid Island Realty)30 Clubhouse Court SOLD(listed by TC Sotheby’s)
market share %
Just Listed! 150 Seaspray LaneOffered at $1,495,000
82%
18%
One Beachside Drive, Town of Orchid, Vero Beach, FL 32963(800) 910-3888 (772) 388-3888
View luxury oceanfront, riverfront, golf course and preserve properties by visiting www.OrchidIslandRealty.com
Exclusively Selling Properties in Orchid Island Golf & Beach Club.
Homesnap - take a picture of the home you are interested in and find out all the details in a snap!
Swing by Swing Golf - This freebie covers all the bases—or, whatever the equivalent golf phrase is. It has a GPS rangefinder and claims to cover every golf course in the world, as well as provides a digital scorecard and data sync with a website for a detailed post-game review of your stats.
Digital Marketing on the MoveWith digital trends on the move, Orchid Island Realty is pleased to jump on board and partner with Orchid Island Golf & Beach Club on a new Digital Marketing
Campaign powered by Scripps Digital.
Through extensive research, we are taking a proactive approach with our advertising dollars to include digital marketing as an additional method to reach more prospective Members who are not only interested in golf and living in a private community, but those also looking for the type of lifestyle Orchid Island has to offer. There are many private golf communities in Florida, but none as picturesque and community-oriented as Orchid Island.
The official roll out date of the digital marketing campaign is July 1. Unlike print advertising, we will receive monthly detail reports, which will provide us with measureable results. We will be able to get a better feel for the types of individuals searching for a community like Orchid Island; we will be able to see what the online searchers are interested in based on the keywords they use to find us; and we will be able to
FUN Apps to have!(Available for both iPhone & Android)
tell the geographical location in which they are searching from.
With *90% of home buyers searching online during the home buying process, there will be a lot of valuable data provided through this initiative. This information will not only give us a clearer picture of who is looking for the lifestyle Orchid Island has to offer, but we’ll have a higher chance of reaching those outside of our print campaigns, perhaps to individuals who would have never heard about us otherwise. (*http://www.realtor.org/reports/digital-house-hunt)