A prototype to drive ecommerce in Singapore

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Idea

A wearable wristband that syncs with a secure payment app to track online and offline purchases

Rewards based on online shopping, but can be redeemed offline, so progressive online attitudes can benefit whole family even if older members less comfortable

Visible, unisex status symbol (branding – seed through influential communities like the Nike Fuel Band)

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Addressing the Problem

Visibility of adoptionEasily integrates with existing platformsBenefits work on an individual and group basisSimple, elegant solutionGamification interface and mechanic encourages long term adoptionName: circle = symbol of trust, orchid = national flower

Younger demographics, Singapore based. Works on assumption (high diversity) young people may have family in rural areas

Circles of Influence

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Younger members

shopping online

Points accumulate that can be redeemed by older members in

an offline setting.

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Audience Insight (reached out on Twitter for quotes from top bloggers in Singapore community)Orchid Circle is looking to

make online shopping more secure in Singapore. Do you shop online? Why(not)? Would you use a secure token?

Yep we do! Sounds Cool!”

I work long hours so I shop a lot online at night. Its fast and easy and I can compare items quickly.

a secure token would be great ...we already use them to do bank transfers

#RebelAlliance - oh yeah!

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Technology / Security

When you buy, tell bank you’ve bought a braceletActivateSix-digit PIN that will change every 45 seconds - RSAAfter activation – purchase from any store that supports platform with token IDAt checkout – enter secure token ID alongside payment details

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Reward System

Point based systemSpend points to redeem limited time exclusivesWorks on two levels: - Spend amount - Multiplier based on volume of online purchasesTiers – higher tiers have built in multiplier which acts as a kind of interest at higher levelsOrchid Circles can be grouped for communities or families so points can benefit allSame status applies to whole familyUser/purchaser specifies who will benefit from points

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Marketing

Social updates linked to each purchase. E.g. sharing on FacebookTarget innovators/early adopters first – perhaps offer more points/reward for this groupIdentify influential bloggersLaunch in premium retail space “Funan Digital Life” – top 10 mall in Singapore

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BenefitsStatus symbolSecure, flexible method of paymentShare wealth across family/groupQuantified Self – who family / couple / individual can track spending data and receive more customized promotionsData trails that benefit consumer and companyLocation based advantages

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Credits (individuals involved)

Erin RahnenfuehrerYichen LiuJimmy DiengGarisian KanaMonica LiColleen ColeRachel Lane