oracle_automating the global leasing process

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    Automating the Global Leasing Process

    Presenters NamePresenters Title

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    The following is intended to outline our general

    product direction. It is intended for information

    purposes only, and may not be incorporated into

    any contract. It is not a commitment to deliver any

    material, code, or functionality, and should not be

    relied upon in making purchasing decision. The

    development, release, and timing of any features

    or functionality described for Oracles products

    remains at the sole discretion of Oracle.

    Safe Harbor Statement

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    Agenda

    Leadership in Real Estate

    Automate Global Leasing Process

    Results Achieved by Oracle Customers

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    Oracle inReal Estate

    Did You Know?

    9 of the top 10 Fortunes most Admired CommercialReal Estate Companies run Oracle applications

    16 of Top 25 REITs run Oracle Applications

    15 of the Top 25 Retail Owners run Oracle applications

    Over 1,000,000 Leases Managed monthly with Oracle

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    How do I automate the leasing process across mycommercial real estate portfolio?

    AutomateGlobal LeasingProcess

    Closed loop task management can bring improved economics to the entire leasing process.

    Aberdeen Group

    How can asset lifecycle management be used toHow can asset lifecycle management be used tocontrol operating costs?control operating costs?

    Manage Property andAsset Lifecycle

    Best in class portfolio managers use a holistic approach to store lifecycle management to show improvedperformance.

    Aberdeen Group

    How can I optimize the financial performance of myglobal commercial real estate portfolio?

    OptimizeCommercial

    Portfolio Value

    Commercial Real Estate has been repositioned as an asset classInstitutional, Private Equity, Venture Capital, andHedge Fund Investments will only increase in the future.

    National Association of Real Estate Investment Trusts

    The Challenges Were Hearing

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    Automate Leasing ProcessManage Complete Deal Lifecycle

    Measurable Marketing Campaigns

    Generate leads from all sources(internal & external)

    Track opportunity throughall phases of the deal cycle

    Collaborate with other organizations toeffectively address deal status and

    issues Opportunities are automatically flowed

    to create lease documents

    Enable project-based tracking

    as opportunities mature to lease deals Accurate Forecasting

    Integrate with Back office for billing &collection

    Effectively Turn Leads into Leases

    Assess &QualifyLead

    Create

    Opportunity

    CheckAvailability

    CreateProposal

    NegotiateT&Cs

    ExecuteLease

    AbstractLease

    CommenceBilling /

    Collection

    ReadySpace

    Select &Configure

    The DealThe Deal

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    Agenda

    Leadership in Real Estate

    Automate Global Leasing Process

    Results Achieved by Oracle Customers

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    Automate Leasing Process

    Requirement Oracle Capability The Oracle Difference

    Efficiently manage leadgeneration and marketingactivities

    Marketing CampaignManagement, VacantSpace Promotion

    Oracle CRM deliversactionable insight to allmembers of the marketing

    organization

    Automate leasing

    workflow process

    Proposal Workflow,Contracts Mgt.,

    Universal CustomerMaster

    Oracle provides tools tostandardize the leasing

    process across the entireportfolio

    Assist brokers inmanaging vacancy andleasing projections

    Oracle providescomprehensive analyticsfor leasing activity andoccupancy fulfillment

    Pipeline

    Forecasting,BusinessIntelligence

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    Automate Leasing Process

    Requirement Oracle Capability The Oracle Difference

    Efficiently manage leadgeneration and marketingactivities

    Marketing CampaignManagement, VacantSpace Promotion

    Oracle CRM deliversactionable insight to allmembers of the marketing

    organization

    Automate leasing

    workflow process

    Proposal Workflow,Contracts Mgt.,

    Universal CustomerMaster

    Oracle provides tools tostandardize the leasing

    process across the entireportfolio

    Assist brokers inmanaging vacancy andleasing projections

    Oracle providescomprehensive analyticsfor leasing activity andoccupancy fulfillment

    Pipeline

    Forecasting,BusinessIntelligence

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    Quickly IdentifyVacancies

    xx x

    xx

    x

    x

    Analyze LeaseEnding Dates

    Track New SpaceUnder Construction

    ReconfigureExisting Space

    All LeasingAgents across

    the portfolio

    What is

    available,

    when and

    at whatcost?

    Who can I

    lease to?

    Industrial

    Retail

    CorporateOffice

    Warehouse

    Match Tenants with Available PropertiesIdentify and Market Unoccupied Space for Lease

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    OtherOperational &

    Analytic Sources

    IVR Web CTI

    Customer Interaction Systems

    Siebel

    OLTP

    Siebel

    UCM

    Siebel

    DW

    Legacy LeaseFinancial Projects

    Operational Systems

    CustomerCustomer

    Enterprise Data Integration and Analytics Platform

    Complete Customer and Business Insight

    Role-Based, End-To-End Dealflow Solutions

    Real-Time Decisioning

    FieldSales

    Web/eMail

    Brokers/Partners

    CallCenter

    DirectMail

    WirelessPOS/ATMs

    Bills &Stmts

    BranchesStores

    Segmentation& Discovery

    Data MiningAd Hoc ReportingPre-built Reports& Dashboards

    Proactive Alerts& Event Triggers

    Briefing Books

    Intelligent Interactions Across the Real Estate Community

    Oracle Real Estate Dealflow Marketing

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    Leasing Agent Lead GenerationMarket to the Best Tenant Prospects

    Provide a single application

    Automate labor-intensive tasks- Manage tasks, contacts, calendar, etc.- Generate quotes, proposals, & orders- Flow documents for approval- Create lease contracts

    Deploy best-practice deal methodologies that standardize the useof sales processes

    Enable instant access to deal information and tools anywhere,anytime with integrated solutions

    - Determine space availability, lead time, status

    - Offer flexible lease terms and conditions- Quickly and accurately configure complex solutions

    (e.g., multiple spaces, space plus services, etc.)

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    IHOP

    CUSTOMER PERSPECTIVE

    Oracle brings a single source of truth to

    manage our entire customer interaction,

    and that was clearly a differentiator.Patrick Piccininno, Vice President,

    Information Technology, IHOP Corp.

    COMPANY OVERVIEW

    International House of Pancakes (IHOP) operates over 1,200

    restaurants in North America. With revenues over $500M, 90%

    of its locations are operated by franchises

    CHALLENGES/OPPORTUNITIES

    Current legacy system would not support companys aggressive

    growth strategy.

    The lease management system no longer fit the needs of the

    changing environment. No comprehensive view of deals in pipeline.

    Inability to access information in a timely manner.

    SOLUTIONS

    Oracle Customer Relationship Management

    Oracle Financials Oracle Projects

    Oracle Data Hub

    RESULTS

    Improved budgeting and monitoring ofthe property opportunity pipeline

    Easily integrate new leases and franchise

    locations while minimizing new

    resources.

    Automated key processes forCommercial Terms Leasing Management

    Automated workflow between leasingand tenant improvement construction to

    reduce cost and risk

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    Automate Leasing Process

    Requirement Oracle Capability The Oracle Difference

    Efficiently manage leadgeneration and marketingactivities

    Marketing CampaignManagement, VacantSpace Promotion

    Oracle CRM deliversactionable insight to allmembers of the marketing

    organization

    Automate leasing

    workflow process

    Proposal Workflow,Contracts Mgt.,

    Universal CustomerMaster

    Oracle provides tools tostandardize the leasing

    process across the entireportfolio

    Assist brokers inmanaging vacancy andleasing projections

    Oracle provides

    comprehensive analyticsfor leasing activity andoccupancy fulfillment

    Pipeline

    Forecasting,BusinessIntelligence

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    Universal Tenant Information

    ImproveImprove

    Customer DataCustomer Data

    QualityQuality

    Make informed decisionsduring tenant interactions

    Detect and manage realestate industry events

    Utilize TenantUtilize Tenant

    InsightInsight

    Centralize tenantinformation management

    Automate error handling,account setup & otheradministration costs

    Reduce DataReduce Data

    ManagementManagement

    CostsCosts

    Shift from property centric totenant centric view

    Gain complete understandingof tenants relationships &hierarchies

    UnderstandUnderstand

    TenantTenant

    Meet regulations such as

    FASB 13, SarBox, etc

    Enforce security andpermissions acrossleasing chain

    Comply withComply with

    RegulationsRegulations

    TenantTenant

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    Collaborative Lease ExecutionEnsure All Parties Have Access to Same Version

    Manage documents withcheck-in / check-out functionality

    Track versions andcommunicate changesbetween multiple parties

    Share supporting documents

    (e.g. CAD drawings, images,scanned documents)

    Subscribe to changes andmonitor critical events

    Enable parties to raise andresolve issues

    Copy & Edit

    CentralLease

    Repository

    CentralLease

    Repository

    v2.0

    v1.0

    LeaseContractsfromLegal

    Attachments

    Sub-contracts

    Drawings

    Etc.

    Attachments

    This Lease is alegal agreementbetween TCLSA (Lessor)and JBC, Inc.(Lessee)

    This Lease is alegal agreementbinding TCL SAand JBC, Inc.

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    Macerich REIT

    CUSTOMER PERSPECTIVEWhat weve seen with Oracle CRM is thepromise of a total solutionit matchesup with one of our key objectives tobetter manage our leasing process andmake our business operations moreefficient.Sean ODonoghue, Vice-President ofBusiness Applications and Technology,

    The Macerich Company

    COMPANY OVERVIEW

    Macerich (NYSE: MAC) is one of the countrys largest owners,

    operators and developers of major retail properties. Macerichs

    dynamic portfolio includes some of the countrys highest-

    performing shopping centers. Total gross leaseable area at 73

    centers exceeds 77 million square feet.

    CHALLENGES/OPPORTUNITIES

    Current legacy leasing system is cumbersome and inefficient

    Legacy leasing system not flexible enough to accommodate new

    business processes No comprehensive view of deals in pipeline

    Legal department could not integrate to leasing workflow.

    SOLUTIONS

    Oracle Customer Relationship Management

    Oracle Financials Oracle Projects

    Oracle Property Manager

    RESULTS Standardized key processes for Retail

    Mall Leasing Management Easily incorporate new lease types and

    terms while minimizing new legal

    requirements. Automated workflow and integration

    between leasing, financial and propertyoperations

    Improved forecasting of deal pipeline

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    Automate Leasing Process

    Requirement Oracle Capability The Oracle Difference

    Efficiently manage leadgeneration and marketingactivities

    Marketing CampaignManagement, VacantSpace Promotion

    Oracle CRM deliversactionable insight to allmembers of the marketing

    organization

    Automate leasing

    workflow process

    Proposal Workflow,Contracts Mgt.,

    Universal CustomerMaster

    Oracle provides tools tostandardize the leasing

    process across the entireportfolio

    Assist brokers inmanaging vacancy andleasing projections

    Oracle provides

    comprehensive analyticsfor leasing activity andoccupancy fulfillment

    Pipeline

    Forecasting,BusinessIntelligence

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    Manage and Measure Lease Contracts

    Process Control

    How can I manage customer,legal, fiduciary & industryrequirements to reduce risk?

    How can I streamline approvalof non-standard agreements?

    Leasing Effectiveness What can be done to

    accelerate lease-up cycles andreduce contractual risk?

    How can leasing reps reducepaperwork & improve efficiency?

    Contract Visibility

    How do I prevent improperaccounting and minimizedisputes & penalties?

    How can I ensure delivery andlease commitments are met?

    CustomerSub

    Contractor

    Managing Renewals How can I improve access to

    contracts and tenant interactionhistory?

    How can I better manage renewalsso lease interruptions andunprofitable leases are eliminated?

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    Real-timeDecisions

    RealReal--timetime

    DecisionsDecisions

    Interaction History Tenant Behavior Segment Migration

    (Retail, Industrial,Office, Speciality, etc.)

    Lease Processing

    ExecutiveExecutiveExecutive

    Pervasive Insight to Drive Business & Monitor Key Performance MePervasive Insight to Drive Business & Monitor Key Performance Metricstrics

    PropertyOperations

    PropertyProperty

    OperationsOperationsTenantsTenantsTenants

    PerformanceScorecards(e.g.Occupancy Level)

    Operational CostAnalysis

    Property Performance

    Analytics

    Line of BusinessAnalytics

    Regional OccupancyAnalytics

    Lease Up Trends KPI Monitoring (e.g.

    Lease Economics)

    Multi-channel Enginefor Real TimeRecommendations

    Tenant RetentionActions

    Analytics ServerBI Dashboards

    Databases

    Data Warehouse

    Pervasive Insight Across the Portfolio

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    Capture data from any source Graphically rich, intuitive UI

    Pre-built (yet extensible) analytics

    Support mobile / handheld devices

    Easy to create Ad-Hoc reports

    Actionable analyses for all levelsof organization

    Examples

    Tenant satisfaction and lifetimevalue

    Lease Contracts and renewals

    Leasing Pipeline

    Lease Profitability

    Tenant Improvement Spend

    Expirations

    Performance by Region

    Performance by Market Sector

    Dealflow AnalyticsInsight Across Your Real Estate Leasing Process

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    Oakwood Worldwide

    CUSTOMER PERSPECTIVEOracles Siebel CRM applicationsimproved our ability to see our businessin new ways and enabled us to serve our

    customers better then before. As ourpeople learn to use the tools better, ourbenefits will continue to grow.Ric Villarreal, Senior Vice President, ChiefInformation Officer, and Special Assistantto the Chairman, Oakwood Worldwide

    COMPANY OVERVIEW

    Oakwood Worldwide is the largest corporate housing companyin the world. The Los Angeles-based firm pioneered the concept

    of corporate housing in the 1960s and today provides spacious

    apartments--furnished and accessorized with everything fromdishes and linens to home electronics--to businesspeople on

    extended stays away from home. Oakwood also manages high-

    quality apartment complexes in approximately 50 locations

    nationwide.

    CHALLENGES/OPPORTUNITIES Manual leasing processes No interaction between leasing operations and finance No comprehensive view of deals in pipeline Disparate core systems.

    SOLUTIONS

    Oracles Siebel Customer Relationship Management andAnalytics

    Oracle Financials Oracle Projects

    RESULTS Build a foundation for future growth Support the rapid acquisition multiple

    lease portfolios Control administrative costs

    Streamline consolidation of key leaseinformation for its properties

    Develop faster access to real-timeinformation about lease and propertyperformance

    Provide key integrity checks

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    Lease Automation Summary

    Market Leading Solution to Support

    Workflow for all Leasing Activities

    Assist Brokers inManaging Vacancy

    and LeasingProjections

    A Robust Solution for Finding the Best TenantAvailable to fit the Property

    Efficiently ManageLead Generationand Marketing

    Activities

    Automate Leasing

    Workflow Process

    Only Oracle Delivers the MostComprehensive CRM Analytics for LeaseProcessing

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    The Only CompleteReal Estate Solution

    PlatformPlatform

    PeoplePeopleProcessesProcesses

    PartnersPartners

    CustomerResults

    CustomerResults

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    Most ComprehensiveHighest RatedBest-Selling

    Only vendor in Gartner and Forresterleader quadrants for allMiddleware

    components.

    32,000+ Customers Deployed32,000+ Customers Deployed

    70% of World70% of Worlds 50 Largest Firmss 50 Largest Firms

    $1B+ Business$1B+ Business

    SOA Vendor of Choice

    Source:ForresterResearchrankingofApplicationPlatformServers,April2005

    Market-Leading Middleware Platform

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    950 customers

    participating in CustomerAdvisory Boards

    500 Industry & Product

    strategy council members

    35 Fusion strategycouncil members

    1300 participants inearly customeradoption programs

    425 user groups

    30,000 applicationscustomers

    220,000 databasecustomers

    5000 middlewareISVs

    1700 applicationISVs

    9000 databaseISVs

    30,000 middlewarecustomers

    29,000 developers, supportengineers and consultants

    Oracles People Advantage

    275,000customers

    benefiting from

    shared innovation

    A d

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    Agenda

    Leadership in Real Estate

    Automate Global Leasing Process

    Results Achieved by Oracle Customers

    Wh t C t A hi i

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    What Customers are Achieving

    reduced annual CAM billing process from 6-9 monthsdown to 2 months.

    improved cycle time for development projects. HRsolution to automate processes for 1,300 employees

    cut the time to close each financial quarter.Improved cash flow by reducing the time required tocollect and record receivables

    consolidated 400 spreadsheets into integratedFixed Asset system

    Th O l Diff

    http://www.opuscorp.com/asp/page1.asp
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    The Oracle Difference

    Provides market leading CRM tools to manage the entire leasing

    workflow process

    Only Oracle

    Provides a scalable technology platform to support global RealEstate operations

    Has a complete end-to-end Real Estate Management solutionwith deep and broad functionality for Leasing, Construction,

    Financials, Property Management and Maintenance