oracle_automating the global leasing process
TRANSCRIPT
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Automating the Global Leasing Process
Presenters NamePresenters Title
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The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decision. The
development, release, and timing of any features
or functionality described for Oracles products
remains at the sole discretion of Oracle.
Safe Harbor Statement
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Agenda
Leadership in Real Estate
Automate Global Leasing Process
Results Achieved by Oracle Customers
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Oracle inReal Estate
Did You Know?
9 of the top 10 Fortunes most Admired CommercialReal Estate Companies run Oracle applications
16 of Top 25 REITs run Oracle Applications
15 of the Top 25 Retail Owners run Oracle applications
Over 1,000,000 Leases Managed monthly with Oracle
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How do I automate the leasing process across mycommercial real estate portfolio?
AutomateGlobal LeasingProcess
Closed loop task management can bring improved economics to the entire leasing process.
Aberdeen Group
How can asset lifecycle management be used toHow can asset lifecycle management be used tocontrol operating costs?control operating costs?
Manage Property andAsset Lifecycle
Best in class portfolio managers use a holistic approach to store lifecycle management to show improvedperformance.
Aberdeen Group
How can I optimize the financial performance of myglobal commercial real estate portfolio?
OptimizeCommercial
Portfolio Value
Commercial Real Estate has been repositioned as an asset classInstitutional, Private Equity, Venture Capital, andHedge Fund Investments will only increase in the future.
National Association of Real Estate Investment Trusts
The Challenges Were Hearing
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Automate Leasing ProcessManage Complete Deal Lifecycle
Measurable Marketing Campaigns
Generate leads from all sources(internal & external)
Track opportunity throughall phases of the deal cycle
Collaborate with other organizations toeffectively address deal status and
issues Opportunities are automatically flowed
to create lease documents
Enable project-based tracking
as opportunities mature to lease deals Accurate Forecasting
Integrate with Back office for billing &collection
Effectively Turn Leads into Leases
Assess &QualifyLead
Create
Opportunity
CheckAvailability
CreateProposal
NegotiateT&Cs
ExecuteLease
AbstractLease
CommenceBilling /
Collection
ReadySpace
Select &Configure
The DealThe Deal
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Agenda
Leadership in Real Estate
Automate Global Leasing Process
Results Achieved by Oracle Customers
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Automate Leasing Process
Requirement Oracle Capability The Oracle Difference
Efficiently manage leadgeneration and marketingactivities
Marketing CampaignManagement, VacantSpace Promotion
Oracle CRM deliversactionable insight to allmembers of the marketing
organization
Automate leasing
workflow process
Proposal Workflow,Contracts Mgt.,
Universal CustomerMaster
Oracle provides tools tostandardize the leasing
process across the entireportfolio
Assist brokers inmanaging vacancy andleasing projections
Oracle providescomprehensive analyticsfor leasing activity andoccupancy fulfillment
Pipeline
Forecasting,BusinessIntelligence
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Automate Leasing Process
Requirement Oracle Capability The Oracle Difference
Efficiently manage leadgeneration and marketingactivities
Marketing CampaignManagement, VacantSpace Promotion
Oracle CRM deliversactionable insight to allmembers of the marketing
organization
Automate leasing
workflow process
Proposal Workflow,Contracts Mgt.,
Universal CustomerMaster
Oracle provides tools tostandardize the leasing
process across the entireportfolio
Assist brokers inmanaging vacancy andleasing projections
Oracle providescomprehensive analyticsfor leasing activity andoccupancy fulfillment
Pipeline
Forecasting,BusinessIntelligence
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Quickly IdentifyVacancies
xx x
xx
x
x
Analyze LeaseEnding Dates
Track New SpaceUnder Construction
ReconfigureExisting Space
All LeasingAgents across
the portfolio
What is
available,
when and
at whatcost?
Who can I
lease to?
Industrial
Retail
CorporateOffice
Warehouse
Match Tenants with Available PropertiesIdentify and Market Unoccupied Space for Lease
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OtherOperational &
Analytic Sources
IVR Web CTI
Customer Interaction Systems
Siebel
OLTP
Siebel
UCM
Siebel
DW
Legacy LeaseFinancial Projects
Operational Systems
CustomerCustomer
Enterprise Data Integration and Analytics Platform
Complete Customer and Business Insight
Role-Based, End-To-End Dealflow Solutions
Real-Time Decisioning
FieldSales
Web/eMail
Brokers/Partners
CallCenter
DirectMail
WirelessPOS/ATMs
Bills &Stmts
BranchesStores
Segmentation& Discovery
Data MiningAd Hoc ReportingPre-built Reports& Dashboards
Proactive Alerts& Event Triggers
Briefing Books
Intelligent Interactions Across the Real Estate Community
Oracle Real Estate Dealflow Marketing
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Leasing Agent Lead GenerationMarket to the Best Tenant Prospects
Provide a single application
Automate labor-intensive tasks- Manage tasks, contacts, calendar, etc.- Generate quotes, proposals, & orders- Flow documents for approval- Create lease contracts
Deploy best-practice deal methodologies that standardize the useof sales processes
Enable instant access to deal information and tools anywhere,anytime with integrated solutions
- Determine space availability, lead time, status
- Offer flexible lease terms and conditions- Quickly and accurately configure complex solutions
(e.g., multiple spaces, space plus services, etc.)
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IHOP
CUSTOMER PERSPECTIVE
Oracle brings a single source of truth to
manage our entire customer interaction,
and that was clearly a differentiator.Patrick Piccininno, Vice President,
Information Technology, IHOP Corp.
COMPANY OVERVIEW
International House of Pancakes (IHOP) operates over 1,200
restaurants in North America. With revenues over $500M, 90%
of its locations are operated by franchises
CHALLENGES/OPPORTUNITIES
Current legacy system would not support companys aggressive
growth strategy.
The lease management system no longer fit the needs of the
changing environment. No comprehensive view of deals in pipeline.
Inability to access information in a timely manner.
SOLUTIONS
Oracle Customer Relationship Management
Oracle Financials Oracle Projects
Oracle Data Hub
RESULTS
Improved budgeting and monitoring ofthe property opportunity pipeline
Easily integrate new leases and franchise
locations while minimizing new
resources.
Automated key processes forCommercial Terms Leasing Management
Automated workflow between leasingand tenant improvement construction to
reduce cost and risk
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Automate Leasing Process
Requirement Oracle Capability The Oracle Difference
Efficiently manage leadgeneration and marketingactivities
Marketing CampaignManagement, VacantSpace Promotion
Oracle CRM deliversactionable insight to allmembers of the marketing
organization
Automate leasing
workflow process
Proposal Workflow,Contracts Mgt.,
Universal CustomerMaster
Oracle provides tools tostandardize the leasing
process across the entireportfolio
Assist brokers inmanaging vacancy andleasing projections
Oracle provides
comprehensive analyticsfor leasing activity andoccupancy fulfillment
Pipeline
Forecasting,BusinessIntelligence
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Universal Tenant Information
ImproveImprove
Customer DataCustomer Data
QualityQuality
Make informed decisionsduring tenant interactions
Detect and manage realestate industry events
Utilize TenantUtilize Tenant
InsightInsight
Centralize tenantinformation management
Automate error handling,account setup & otheradministration costs
Reduce DataReduce Data
ManagementManagement
CostsCosts
Shift from property centric totenant centric view
Gain complete understandingof tenants relationships &hierarchies
UnderstandUnderstand
TenantTenant
Meet regulations such as
FASB 13, SarBox, etc
Enforce security andpermissions acrossleasing chain
Comply withComply with
RegulationsRegulations
TenantTenant
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Collaborative Lease ExecutionEnsure All Parties Have Access to Same Version
Manage documents withcheck-in / check-out functionality
Track versions andcommunicate changesbetween multiple parties
Share supporting documents
(e.g. CAD drawings, images,scanned documents)
Subscribe to changes andmonitor critical events
Enable parties to raise andresolve issues
Copy & Edit
CentralLease
Repository
CentralLease
Repository
v2.0
v1.0
LeaseContractsfromLegal
Attachments
Sub-contracts
Drawings
Etc.
Attachments
This Lease is alegal agreementbetween TCLSA (Lessor)and JBC, Inc.(Lessee)
This Lease is alegal agreementbinding TCL SAand JBC, Inc.
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Macerich REIT
CUSTOMER PERSPECTIVEWhat weve seen with Oracle CRM is thepromise of a total solutionit matchesup with one of our key objectives tobetter manage our leasing process andmake our business operations moreefficient.Sean ODonoghue, Vice-President ofBusiness Applications and Technology,
The Macerich Company
COMPANY OVERVIEW
Macerich (NYSE: MAC) is one of the countrys largest owners,
operators and developers of major retail properties. Macerichs
dynamic portfolio includes some of the countrys highest-
performing shopping centers. Total gross leaseable area at 73
centers exceeds 77 million square feet.
CHALLENGES/OPPORTUNITIES
Current legacy leasing system is cumbersome and inefficient
Legacy leasing system not flexible enough to accommodate new
business processes No comprehensive view of deals in pipeline
Legal department could not integrate to leasing workflow.
SOLUTIONS
Oracle Customer Relationship Management
Oracle Financials Oracle Projects
Oracle Property Manager
RESULTS Standardized key processes for Retail
Mall Leasing Management Easily incorporate new lease types and
terms while minimizing new legal
requirements. Automated workflow and integration
between leasing, financial and propertyoperations
Improved forecasting of deal pipeline
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Automate Leasing Process
Requirement Oracle Capability The Oracle Difference
Efficiently manage leadgeneration and marketingactivities
Marketing CampaignManagement, VacantSpace Promotion
Oracle CRM deliversactionable insight to allmembers of the marketing
organization
Automate leasing
workflow process
Proposal Workflow,Contracts Mgt.,
Universal CustomerMaster
Oracle provides tools tostandardize the leasing
process across the entireportfolio
Assist brokers inmanaging vacancy andleasing projections
Oracle provides
comprehensive analyticsfor leasing activity andoccupancy fulfillment
Pipeline
Forecasting,BusinessIntelligence
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Manage and Measure Lease Contracts
Process Control
How can I manage customer,legal, fiduciary & industryrequirements to reduce risk?
How can I streamline approvalof non-standard agreements?
Leasing Effectiveness What can be done to
accelerate lease-up cycles andreduce contractual risk?
How can leasing reps reducepaperwork & improve efficiency?
Contract Visibility
How do I prevent improperaccounting and minimizedisputes & penalties?
How can I ensure delivery andlease commitments are met?
CustomerSub
Contractor
Managing Renewals How can I improve access to
contracts and tenant interactionhistory?
How can I better manage renewalsso lease interruptions andunprofitable leases are eliminated?
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Real-timeDecisions
RealReal--timetime
DecisionsDecisions
Interaction History Tenant Behavior Segment Migration
(Retail, Industrial,Office, Speciality, etc.)
Lease Processing
ExecutiveExecutiveExecutive
Pervasive Insight to Drive Business & Monitor Key Performance MePervasive Insight to Drive Business & Monitor Key Performance Metricstrics
PropertyOperations
PropertyProperty
OperationsOperationsTenantsTenantsTenants
PerformanceScorecards(e.g.Occupancy Level)
Operational CostAnalysis
Property Performance
Analytics
Line of BusinessAnalytics
Regional OccupancyAnalytics
Lease Up Trends KPI Monitoring (e.g.
Lease Economics)
Multi-channel Enginefor Real TimeRecommendations
Tenant RetentionActions
Analytics ServerBI Dashboards
Databases
Data Warehouse
Pervasive Insight Across the Portfolio
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Capture data from any source Graphically rich, intuitive UI
Pre-built (yet extensible) analytics
Support mobile / handheld devices
Easy to create Ad-Hoc reports
Actionable analyses for all levelsof organization
Examples
Tenant satisfaction and lifetimevalue
Lease Contracts and renewals
Leasing Pipeline
Lease Profitability
Tenant Improvement Spend
Expirations
Performance by Region
Performance by Market Sector
Dealflow AnalyticsInsight Across Your Real Estate Leasing Process
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Oakwood Worldwide
CUSTOMER PERSPECTIVEOracles Siebel CRM applicationsimproved our ability to see our businessin new ways and enabled us to serve our
customers better then before. As ourpeople learn to use the tools better, ourbenefits will continue to grow.Ric Villarreal, Senior Vice President, ChiefInformation Officer, and Special Assistantto the Chairman, Oakwood Worldwide
COMPANY OVERVIEW
Oakwood Worldwide is the largest corporate housing companyin the world. The Los Angeles-based firm pioneered the concept
of corporate housing in the 1960s and today provides spacious
apartments--furnished and accessorized with everything fromdishes and linens to home electronics--to businesspeople on
extended stays away from home. Oakwood also manages high-
quality apartment complexes in approximately 50 locations
nationwide.
CHALLENGES/OPPORTUNITIES Manual leasing processes No interaction between leasing operations and finance No comprehensive view of deals in pipeline Disparate core systems.
SOLUTIONS
Oracles Siebel Customer Relationship Management andAnalytics
Oracle Financials Oracle Projects
RESULTS Build a foundation for future growth Support the rapid acquisition multiple
lease portfolios Control administrative costs
Streamline consolidation of key leaseinformation for its properties
Develop faster access to real-timeinformation about lease and propertyperformance
Provide key integrity checks
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Lease Automation Summary
Market Leading Solution to Support
Workflow for all Leasing Activities
Assist Brokers inManaging Vacancy
and LeasingProjections
A Robust Solution for Finding the Best TenantAvailable to fit the Property
Efficiently ManageLead Generationand Marketing
Activities
Automate Leasing
Workflow Process
Only Oracle Delivers the MostComprehensive CRM Analytics for LeaseProcessing
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The Only CompleteReal Estate Solution
PlatformPlatform
PeoplePeopleProcessesProcesses
PartnersPartners
CustomerResults
CustomerResults
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Most ComprehensiveHighest RatedBest-Selling
Only vendor in Gartner and Forresterleader quadrants for allMiddleware
components.
32,000+ Customers Deployed32,000+ Customers Deployed
70% of World70% of Worlds 50 Largest Firmss 50 Largest Firms
$1B+ Business$1B+ Business
SOA Vendor of Choice
Source:ForresterResearchrankingofApplicationPlatformServers,April2005
Market-Leading Middleware Platform
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950 customers
participating in CustomerAdvisory Boards
500 Industry & Product
strategy council members
35 Fusion strategycouncil members
1300 participants inearly customeradoption programs
425 user groups
30,000 applicationscustomers
220,000 databasecustomers
5000 middlewareISVs
1700 applicationISVs
9000 databaseISVs
30,000 middlewarecustomers
29,000 developers, supportengineers and consultants
Oracles People Advantage
275,000customers
benefiting from
shared innovation
A d
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Agenda
Leadership in Real Estate
Automate Global Leasing Process
Results Achieved by Oracle Customers
Wh t C t A hi i
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What Customers are Achieving
reduced annual CAM billing process from 6-9 monthsdown to 2 months.
improved cycle time for development projects. HRsolution to automate processes for 1,300 employees
cut the time to close each financial quarter.Improved cash flow by reducing the time required tocollect and record receivables
consolidated 400 spreadsheets into integratedFixed Asset system
Th O l Diff
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The Oracle Difference
Provides market leading CRM tools to manage the entire leasing
workflow process
Only Oracle
Provides a scalable technology platform to support global RealEstate operations
Has a complete end-to-end Real Estate Management solutionwith deep and broad functionality for Leasing, Construction,
Financials, Property Management and Maintenance