oracle webcenter: modernize, aggregate, and extend your portals


Oracle WebCenter: Modernize, Aggregate & Extend Your Portals Mark Brown, Sr. Director, WebCenter, Oracle


The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.


Agenda Business Challenges

Why Oracle WebCenter?

Oracle WebCenter Portal in Action

Summary

Q&A


Engaging Employees & Partners is Essential to Driving Business Value

6 | © 2012 Oracle Corporation – Proprietary and Confidential

Source: Trends in Global Employee Engagement, Aon Hewitt, 2011

Companies with low levels of employee engagement have total shareholder returns that are lower than the average by

28%


Source: Trends in Global Employee Engagement, Aon Hewitt, 2011

Organizations with high levels of employee engagement outperform the total stock market index and post total shareholder returns that exceed the average by

22%

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 8 Source: “Competitive Strategy In The Age Of The Customer”, Forrester, June 2011

Engaging Customers is Critical For Business Growth


Source: Harris Interactive, Customer Experience Impact Report 2009-2011

of consumers will pay MORE for a better customer experience

86%


Source: Harris Interactive, Customer Experience Impact Report 2009-2011

of customers will begin doing business with a competitor following a poor customer experience

89%


30% of people’s time is spent searching for information.

80% of an organization’s content is unmanaged.

Employees with the most extensive digital networks are 7% more productive.

50% of organizations have more than 4 core applications


Customer Relationship Management

Enterprise Resource Planning

Legacy Systems

Human Resources

Management

Multiple UIs create adoption and training problems

Point to point integration is impractical

Many business flows require the user to manage the connections

Application Silos are Everywhere


Notifications

Email Discussions & Presence

Documents Search

BI

Wiki, Blog

Social Networks

13

Custom Partner

Legacy

Other Apps

Other Data Sources

Portals Modernize, Aggregate, Extend

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Value Drivers for Business Users

• Access to end-users • Minimal training required

Enable Self-Service

• Combine apps & data sources • Mashup of related and more

accurate information

Contextual wiring and

visualization

• Access to key information as needed • Limited to ‘task at hand’

Role-Based Work

Environment


Value Drivers for IT Organizations

• Enable business users to build work environments

Shift from Developing to

Enabling

• Focus on building infrastructure • Reusable Business Components Reduce IT Costs

• Enable the long tail of applications

Reduce IT backlog


Why Oracle WebCenter?


Oracle WebCenter

Oracle WebCenter is the engagement platform powering exceptional experiences for employees, partners and customers. Drive sales and loyalty with engaging cross-channel online

experiences Provide a single point of access with self-service portals

and application dashboards Enhance productivity with social collaboration Ensure timely, relevant and accurate information with

enterprise content management

Engage Your Customers. Empower Your Business.

18 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

Oracle WebCenter Portal Provide Self-Service with an Intuitive User Experience

Content CRM ERP Legacy Applications

BI Data Sources

Enterprise Portals

Sites Dashboards Composite Apps & RIA

Collaborative Applications

Mobile

Integration Content Search Context Social Personalization Security Manageability

WebCenter Portal

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Modernize and Simplify

Extend to Customers

WebCenter Portal Aggregate Important Data


Refresh a dated UI Simplify common tasks A more modern, engaging

experience Many ‘customizations’ become

configuration options at the UI layer

Opens door to richer personalization etc

Benefits

Modernize and Simplify the User Experience


Tie multiple apps in role-based “places” (Portals)

Provide tools for domain experts

Benefits

Aggregate Useful Information


Enable “Self-Service” Mashup additional valuable data Lower cost per transaction Enable Mobile solution Ex: Part Ordering Portal

Benefits

Extend to Customers and Partners


Oracle WebCenter for Applications Customers


Enterprise Application Integration Proven Integrations with Core Business Applications

• Portlet Development Kit (PDK)

• JSR 168/WSRP 1.0

• Web Services • Web Engine • WebCenter services

• Pagelet Wizard

Portlets • WSRP Portlets

•Form Design Aid (FDA) Based Portlets

•Web Services


Oracle WebCenter Portal Tools for both Business Users and IT

• Library of reusable component based on Fusion Apps, BPM, SOA Suite, BI and Industry Apps

• Business Mash-up editor for creating mash-ups at runtime

Integrated Content and BPM • Tightly integrated enterprise class Content repository

• Integration and embedded within Oracle BPM for Process Portals and other use-cases.

Composite Application Framework • Certified integration with Oracle Applications

• Flexible and open architecture to surface back-office capabilities

Contextual Social and Personalization • In-Context social tools like activity streams, presence and

forums

• Dynamic scenario based personalization services

Navigation

Documents

Social

Business Intelligence

Transactions

Search

Navigation

Documents Transactions

Business Intelligence

Search

Social

Information


Call to Action

Can some processes be enhanced with a more modern UI? Should you have other content available at that moment?

– Policy / procedure doc – Other critical data

Do layers of steps and people sit between in front application? – Some can be simpler

Can a subset of the apps be accessed directly to the customer?

Consider Portal


Oracle WebCenter

Oracle WebCenter is the engagement platform powering exceptional experiences for employees, partners and customers. Drive sales and loyalty with engaging cross-channel online

experiences Provide a single point of access with self-service portals

and application dashboards Enhance productivity with social collaboration Ensure timely, relevant and accurate information with

enterprise content management

Engage Your Customers. Empower Your Business.


Join the WebCenter Community! Are You Part of the Latest Conversations? Oracle WebCenter blog:

http://blogs.oracle.com/webcenter Oracle WebCenter Homepage: http://oracle.com/webcenter Oracle WebCenter Newsletter: http://oracle.com/newsletters Twitter: http://twitter.com/oraclewebcenter Facebook: http://facebook.com/webcenter

LinkedIn: http://linkd.in/ORCL_Social

oracle webcenter: modernize, aggregate, and extend your portals

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