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AUSTIN@PetRelocation | @RachelTruair

@PetRelocation | @RachelTruair #MMT14

Leading the PackAchieving Growth Through Authentic Connections, Conversations, and Content

Rachel Truair

Chief of Staff


?


2006

2008

2010

2012

$0$1,000,000$2,000,000$3,000,000$4,000,000$5,000,000$6,000,000$7,000,000$8,000,000

Tail-wagging

growth


Photo from Flickr: WordRidden

https://flic.kr/p/7Hp9EV


Photo from Flickr: lumachrome

https://flic.kr/p/2JLVEy


Photo from Flickr: jurvetson

https://flic.kr/p/bgsMXD


LanguageSportsFood

Dress Music

Beliefs Myths

The Cultural Iceberg


LoveExcitedEager

Proud Hopeful

Unsure Afraid

The Marketing Iceberg


Create connections, not just clicks.


Authentic connections have value.

keywords

368

in Top 3

keywords

806

in Top 10


Conversations, not just conversion rates.

@PetRelocation | @RachelTruair

Ask the Pet Travel Experts

#MMT14

!

800Ask the Experts

Questions

Answered

14KUnique

Keywords Used to

Find Content

?


Ask the Pet Travel Experts

#MMT14

11.4%

Ask the ExpertsVisit to Lead

3.8%AverageBlog PostVisit to Lead


Answers to 10 Common Pet Crate Questions


Experiences, not just expertise.


Customer Experience Stories

#MMT14

403Customer Stories Generate

d



#MMT14

13.5%

Customer Stories Lead to

Customer Rate

4.0%AverageLead to

Customer Rate



#MMT14

10%Without Stories

Email Win Rate

25%With

Stories Email Win

Rate


Employees Drive Evange-lists

Customer StoriesEmployee Upward Mobil-ityCustomer Sat-isfaction


Old marketer.

New tricks.


Connect below the surface of your marketing iceberg.


Create authentic conversations.

BOW WOW

WOOF


Involve employees in inspiring evangelists.


Thank [email protected]

mailto:[email protected]

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