optional module-2 l-35 impact of media on culture_media and culture (335 kb)

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IMP CT OF MEDI ON CULTURE t s not always possible to visit relative s and friends living in far- off places. We want to send messages to them and also receive messages from them. The various means o f communication like letters, telegrams and telephones help us to send written or spoken m essages to people living in distant places. W e all watch TV, read newspapers and magazines, and we also go to see films. These are different means of communication with our fellow human beings. Beyond the physical requirements of ood and shelter, man has now another fundamental need: that is the need to comm unicate. The urge for communication is a primal one and i n our con temporary civilization, it has become a necessity for survival. After studying this lesson you will be able to: define media; describe forms of media; explain the role of media in diffusion of culture od to; describe the impact of media with special reference to T V on Indian Society od Culture. 35.1 ME NING AND DEFINITION OF MASS MEDI Communication is the rt of ransmitting information, ideas and attitudes from one point or person to another. Each of us communicates with another individual by MODULE V ulture Notes

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8/10/2019 Optional Module-2 L-35 Impact of Media on Culture_media and Culture (335 Kb)

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