Hans Janssen , DenkProducties,22nd May 2017

WHAT THEY DON'T TEACH YOU ABOUT EVENT MARKETING

DENKPRODUCTIES:• Premium seminars for managers and professionals • 2016: 17 seminars. 4000+ participants. • Average rating: 8,4 / 10 • team of 12 in Amsterdam • New in 2017: 6 online learning programmes

YOU HAVE 1.4 SECONDS

Rule #1

YOU HAVE 1.4 SECONDSRule #1

• IG Nobel Prize rule: "Research that first makes you laugh and then makes you think"

YOU HAVE 1.4 SECONDSRule #1

• IG Nobel Prize rule • No tools but goals

YOU HAVE 1.4 SECONDSRule #1

• IG Nobel Prize rule • No tools but goals • Nobody wants to change, everybody wants to improve

050313

ééndaags seminar | am

sterdam

www.denkproducties.nl/dirtytricks

Eindelijk een boekje open over de

ongeschreven regels van het spel

Dit seminar verdiende zichzelf zeer snel terug.Laurens Vissers, consultant, KPN

10

THERE IS NO SUCH THING AS 'OVER EXPOSURE'

Rule #2

THERE IS NO SUCH THING AS OVER EXPOSURE Rule #2

• The Law of 'Soldaat van Oranje' • The Law of booking.com • Single message marketing • The content is the marketing

BE ORIGINAL AND GENEROUS

Rule #3

BE ORIGINAL AND GENEROUSRule #3

• Make your marketing 'sticky' and personal • Guarantee even without guarantees

WORK LIKE HEATHER

JANSSEN@DENKPRODUCTIES.NL