optimal use of_your_marketing_dollars
TRANSCRIPT
![Page 1: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/1.jpg)
Optimal Use Of Your Marketing
Dollars
Presented by Johnny Tarrant
![Page 2: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/2.jpg)
DO YOU HAVE A WAREHOUSE FULL OF OUT- DATED MATERIALS?
DO YOU FILL A DUMPSTER FULL OF OBSOLETE MATERIALS EVERY YEAR?
HAVE YOU LOST CONTROL OF YOUR INVENTORY?
DO YOU HAVE OPTIMAL USE OF YOUR MARKETING DOLLARS?
![Page 3: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/3.jpg)
IF SO,THEN MAYBE IT IS TIME TO LOOK AT
“MARKETING SUPPLY CHAIN OPTIMIZATION”
![Page 4: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/4.jpg)
THE MARKETING SUPPLY CHAIN IS THE CHAIN OF SUPPLIERS THAT AN ORGANIZATON RELIES UPON TO PRODUCE MARKETING MATERIALS (PRINT, PROMOTIONAL ITEMS, AND POINT- OF-SALE) IN ORDER TO MARKET THEIR PRODUCTS AND SERVICES.
WHAT IS THE
“MARKETING SUPPLY CHAIN”?
![Page 5: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/5.jpg)
WHAT TYPE OF COMPANIES OR ORGANIZTONS NEED A MARKETING SUPPLY CHAIN?
ANY THAT PRODUCE AND DISTRIBUTE MARKETNG MATERIALS AND HAVE MULTI
DISTRIBUTION CHANNELS SUCH AS:
FIELD REPS DISTRIBUTORS DEALERS BRANCH OFFICERS
MEMBERS CUSTOMERS OTHER KEY
AUDIENCES
![Page 6: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/6.jpg)
THE BAD NEWS IS THAT IN MANY
INSTANCES
“THE MARKETING SUPPLY CHAIN” IS
BROKEN
![Page 7: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/7.jpg)
IN A SURVEY BY THE CHIEF MARKETING OFFICER COUNCIL:
• 78% REPORTED HAVING OLD MATERIALS, COLLATERAL AND TRADE SHOW ITEMS IN STORAGE OR FORGOTTEN
• 84% HAVE SENT OUTDATED MARKETING MATERIALS BECAUSE OF SLOW OR INACCURATE INTERNAL SUPPLY CHAINS
• 33% HAD NO FORM OF INVENTORY MANAGEMENT
![Page 8: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/8.jpg)
THE RESULTS ARE SIMPLE:• OVERSPENDING• MISSED OPPORTUNITIES• DECREASED SERVICE LEVELS• LOSS OF CONTROL
![Page 9: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/9.jpg)
IT IS TIME TO GET BACK TO THE BASICS WITH GETTING THE SUPPLY
CHAIN UNDER CONTROL!
THIS INVOLVES A TECHNOLOGY-ENABLED SUPPLY CHAIN SOLUTION THAT SUPPORTS THE SUCCESSFUL DELIVERY OF MARKETING INFORMATION …..WHEN NEEDED…..WHERE NEEDED…..IN THE EXACT QUANTITIES NEEDED
![Page 10: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/10.jpg)
AN ELECTRONIC “STORE FRONT” WITH AN ON-DEMAND PRINTING ENVIRONMENT
WAREHOUSING FULFILLMENT
SERVICES (INCLUDING VIRTUAL FULFILLMENT)
PRINT-ON-DEMAND VARIABLE DATA
PRINTING INVENTORY CONTROL BUDGET CONTROL
DELIVERING AN OPTIMIZED SUPPLY CHAIN INCLUDES:
![Page 11: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/11.jpg)
IN THE MARKETING OFFICER COUNCIL SURVEY REPORTED ABOVE, WHEN ASK HOW THEY ARE TRANSFORMING THE MARKETING SUPPLY CHAIN TO REDUCE WASTE AND ELIMINATE OUT-OF-DATE MATERIALS:
22% SAID THEY ARE LOOKING AT PRINT-ON-DEMAND SOLUTIONS
22% ARE TRANSITIONING ALL MATERIALS TO DIGITAL ONLINE CONTENT
![Page 12: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/12.jpg)
WHAT IS AN “ELECTRONIC STORE FRONT
WITH AN ON-DEMAND ENVIRONMEN
T”?
![Page 13: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/13.jpg)
![Page 14: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/14.jpg)
![Page 15: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/15.jpg)
WHAT IS VIRTUAL FULFILLMENT?
It is sending requested information electronically instead of mailing or shipping printed materials.
![Page 16: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/16.jpg)
Benefits include: Faster delivery of information No printing costs No shipping costs No warehousing costs Ability to personalize the information It can save you money It is a “green” solution
![Page 17: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/17.jpg)
EXAMPLES OF ITEMS THAT CAN BE FULFILLED VIRTUALLY:
Brochures Instruction Sheets Spec Sheets Applications Statements Reports Various Forms
![Page 18: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/18.jpg)
THE KEY TO VIRTUAL FULFILLMENT IS TO UTILIZE THIS WHEN ONLY ONE OR TWO COPIES ARE NEEDED!
![Page 19: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/19.jpg)
IF YOU CURRENTLY MANAGE YOUR MARKETING SUPPLY CHAIN IN-HOUSE,
IT MAY BE TIME TO CONSIDER UPGRADING TO A MORE EFFICIENT,
ROBUST AND COST-EFFECTIVE INFRASTRUCTURE:
IT MAY BE TIME TO MAKE THE OUTSOURCE
TRANSITION!
![Page 20: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/20.jpg)
FINDINGS FROM RESEARCH DONE BY GARTNER, INC., (A NATIONAL IT COMPANY)
• 61% OF THOSE SURVEYED USE AN OUTSIDE SERVICE FOR THEIR SUPPLY CHAIN
• 45% IDENTIFIED COST REDUCTION AS A REASON FOR OUTSOURCING
• 28% CITIED FLEXIBILITY AS A REASON TO OUTSOURCE• 23% STATED THAT ACCESS TO TECHNICAL EXPERTISE
WAS WHY THEY OUTSOURCED• 23% ALSO STATED THAT ADDITIONAL RESOURCES
SUPPLIED BY THE SERVICE PROVIDER WAS THE REASON THEY OUTSOURCED THE MARKETING SUPPLY CHAIN
![Page 21: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/21.jpg)
WHETHER YOUR COMPANY OR ORGANIZATION HAS A SPECIFIC PROBLEM THAT NEEDS SOLVING OR SIMPLY A DESIRE TO GROW
YOUR BUSINESS……
OUTSOURCING MAY BENEFIT THE MARKETING SUPPLY CHAIN AND
YOUR BOTTOM LINE.
![Page 22: Optimal use of_your_marketing_dollars](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d56188bb61eb2d038b4706/html5/thumbnails/22.jpg)