Optimal IA - Pro Tips for

REMOTE USER TESTING

Andrew Mayfield@andrewfantastic

Optimal Workshop@optimalworkshopwith

by

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QUESTIONSWELCOME

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SAN DIEGO

NEW ZEALAND

SWITZERLAND

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WHAT THEY DO

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WHAT YOU GET

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PARTICIPANTCENTRICANALYSIS

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tip

MODERATE PILOTSwith

or

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SOONFriday, 6 April 12

QUALvs

QUANTFriday, 6 April 12

❤QUAL❤

QUANT

tip

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tip

~40 CARDS

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number of cards

part

icip

ant

com

plet

ion

rate

(%

)

0"

10"

20"

30"

40"

50"

60"

70"

80"

90"

100"

20" 30" 40" 50" 60" 70" 80" 90" 100" 110" 120"

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73%COMPLETION RATE

OptimalSort

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65% anon75% email80% other

COMPLETION RATE

OptimalSort

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has_passwordOptimalSort

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REQUIREall groups namedall cards sorted

OptimalSort

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tip

SCREENwith

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INCENT

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FOCUS

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tip

CLOSEDCARD SORTING?

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tip

SPREADSHEETSare still ok with me

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BENCHMARK!

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Find About Us

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Treejack

VisualisingTree TestResults

The Pietree

The task“Find the lowest cost home broadband solution.”

Went down the right path

Went down the wrong path

Went back up the tree

Chose this as the answer

Skipped question

Games

Account toolsMoving house

Upgrade my plan

Home

Cell Phones & Plans

Handsets

Monthly plans

Pay as you go plans

Internet on your cell phone

Accessories

Home PhoneHome phone plans

Add-ons

Internet

Home internet plans

3G Broadband

3G Broadband plans

Coverage map

Premium Services

NewsMusic

My Account

Help & Support

Frequently asked questions

Knowledge base

Moving house

Contact us

Most people who got here went back up the tree

Of the 54 people who got here, 48 correctly chose this answer

Of the 16 people who got here, 15 incorrectly chose this answer

65 people (46%) went the wrong way on first click

Nobody went here. Yay!

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tip

EVIL ATTRACTORS

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ITERATE

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CONSERVE THY

PARTICIPANTSFriday, 6 April 12

tip

~9 TASKS

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this slide was stolen from Nate Bolt

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tip

SEGMENT

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CARDSORT

TREETEST

CLICKTEST

OPEN

CARDSORT

CLOSED

CLICKTEST

UXPROCESS!"w "#r $""%& r"%% '( )

TreejackOptimalSortOptimalSortChalkmark Chalkmark

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BUY-INFriday, 6 April 12

itsourresear.ch

20% offMKFLYERS

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THANK YOU,YOU’RE AWESOME.

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Quantifying the effectiveness of an IA is

HARD WORK

PROBLEM

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Peter Morville’sUX HONEYCOMB

useful&

valuable&

credible&

usable&

findable&

desirable&

accessible&

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useful&

valuable&

credible&

usable&

findable&

desirable&

accessible&

Peter Morville’sUX HONEYCOMB

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Organisa(on*

Labelling*

Search*

Naviga(on*

CONTENT

Friday, 6 April 12

Organisa(on*

Labelling*

Search*

Naviga(on*

CONTENT

Friday, 6 April 12