Dear

I’m writing to ask for approval to attend Opticon, Optimizely’s experience optimization

conference, June 17 & 18, 2015 in San Francisco, California. Opticon will be two full days of

education on experience optimization, with best practices, live demos, consulting sessions,

and lessons from industry leaders.

With insights from Opticon, we will be able to advance our team’s optimization strategy and

evangelize the benefits throughout the company. At a total cost of about $ , it's the

most cost-e�ective way to ensure that we’re getting the most from our Optimizely

investment.

I’ve been focused on finding the most e�ective ways to optimize our online channels. At

Opticon specifically, I’d like to discover new solutions that could benefit these conversion

metrics:

In addition to 30+ breakout sessions with a wide range of industry experts, the conference

o�ers the chance to problem-solve with Optimizely employees and technology partners

on-site.

I’ve compiled an approximate budget for this trip:

This conference will be of incredible value to our team’s initiatives. I’ll learn how to

implement and use the latest features and see what’s planned for future Optimizely

releases. I’ll also have a chance to network and meet marketing, web development, and

optimization experts. I’ll be better informed of best practices, strategies, and trends in

experience optimization that will help take our team to the next level.

Thank you for considering this request. I look forward to your reply.

Sincerely,

JUNE 17 & 18, 2015PIER 27, SAN FRANCISCO

OPTICON 2015 IT’S ALL ABOUT THE EXPERIENCE

AIRFARE:

TRANSPORTATION:

HOTEL:

MEALS:

REGISTRATION FEE:

(round trip taxi from airport to hotel)

(3 nights at ~$300)

(2 days at $50)

$ 80

$

$ 900

$ 100

$ 1100

$ TOTAL: