opswat antivirus, windows os and backup client market share and usage report december 2010

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Introduction OPSWAT releases quarterly market share reports for several sectors of the security industry. This quarter’s report includes both worldwide and North American market share and usage data for antivirus soſtware and Windows Operating Systems, and for the first time, worldwide data for backup client soſtware. The data used was collected between August 16 2010 – November 15 2010. About OPSWAT Founded in 2002, OPSWAT provides soſtware engineers and IT professionals with development tools and data services to power manageability and security solutions. The company’s primary product, OESIS Framework, is a manageability solution licensed by major technology companies like Cisco Systems, Juniper Networks, F5 Networks, Microsoſt, HP and many others. Having been adopted as the industry standard soſtware development toolkit (SDK) for creating compliance and manageability applications, the framework’s application libraries have now been deployed on over fiſty million endpoint systems worldwide. To learn more about OESIS, please visit the product page at www.opswat.com/products/oesis-frameworkae. Security Industry Market Share Analysis December 2010 The Research Data was collected from a sample of the estimated 100 million endpoints that employ the OESIS Framework. OPSWAT analyzed almost ninety thousand opt-in reports that were submied between August 16 2010 and November 15 2010. Data for this report was collected using the detection capabilities of the OESIS Framework as well as by searching for common applications in the OS registry on endpoints. Antivirus vendors and Backup Clients looking for inclusion in the OESIS Framework are encouraged to contact [email protected] to partner with OPSWAT through the OESIS OK Certification Program and ensure that they are fully supported. Parties interested in hosting this report are free to do so as long as credit is given to OPSWAT, Inc. and a link is provided to www.oesisok.com.

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The OPSWAT Antivirus, Windows OS and Backup Client Market Share and Usage Report shows our proprietary data collected from almost 90,000 individual opt-in system reports.

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Page 1: OPSWAT Antivirus, Windows OS and Backup Client Market Share and Usage Report December 2010

IntroductionOPSWAT releases quarterly market share reports for several sectors of the security industry. This quarter’s report includes both worldwide and North American market share and usage data for antivirus so�ware and Windows Operating Systems, and for the first time, worldwide data for backup client so�ware. The data used was collected between August 16 2010 – November 15 2010.

About OPSWATFounded in 2002, OPSWAT provides so�ware engineers and IT professionals with development tools and data services to power manageability and security solutions. The company’s primary product, OESIS Framework, is a manageability solution licensed by major technology companies like Cisco Systems, Juniper Networks, F5 Networks, Microso�, HP and many others. Having been adopted as the industry standard so�ware development toolkit (SDK) for creating compliance and manageability applications, the framework’s application libraries have now been deployed on over fi�y million endpoint systems worldwide. To learn more about OESIS, please visit the product page at www.opswat.com/products/oesis-frameworkae.

Security Industry Market Share AnalysisDecember 2010

The ResearchData was collected from a sample of the estimated 100 million endpoints that employ the OESIS Framework. OPSWAT analyzed almost ninety thousand opt-in reports that were submi�ed between August 16 2010 and November 15 2010.

Data for this report was collected using the detection capabilities of the OESIS Framework as well as by searching for common applications in the OS registry on endpoints. Antivirus vendors and Backup Clients looking for inclusion in the OESIS Framework are encouraged to contact [email protected] to partner with OPSWAT through the OESIS OK Certification Program and ensure that they are fully supported.

Parties interested in hosting this report are free to do so as long as credit is given to OPSWAT, Inc. and a link is provided to www.oesisok.com.

Page 2: OPSWAT Antivirus, Windows OS and Backup Client Market Share and Usage Report December 2010

The avast! Antivirus product line has helped AVAST So�ware maintain the title of number one antivirus vendor worldwide with 17.53% global market share. ESET So�ware and Symantec round out the top three in global market share with 12.05% and 10.04% respectively. When comparing to the worldwide data reported in our June 2010 report, we show that ESET has the largest gain in market share with an increase of 6.39%. Other notable increases shown since June are Kaspersky, with a 2.46% increase in market share, and Panda So�ware, with a climb of 2.50% in global market share.

WORLDWIDEDECEMBER2010

Worldwide Antivirus Vendor Market Share

DECEMBER 2010 VS. JUNE 2010

17.53%12.05%10.04%

9.71%8.42%8.26%7.99%5.94%5.02%2.74%1.79%1.21%1.15%1.05%0.96%6.13%

AVAST SOFTWAREESET SOFTWARESYMANTEC CORP.AVG TECHNOLOGIESKASPERSKY LABSAVIRA GMBHMICROSOFT CORP.PANDA SECURITYMCAFEE INC.PC TOOLS SOFTWARETREND MICRO, INC.COMODO GROUPF-SECURE CORP.EMSI SOFTWARE GMBHSOFTWINOTHERS

0—

18 —

16 —

20 —

14 —

12 —

10 —

8 —

6 —

4 —

2 —

AVAST

ESET

SYMANTEC

AVGKASPERSKY

AVIRA

MICROSOFT

PANDA

MCAFEE

AVASTESET

SYMANTECAVG

KASPERSKYAVIRA

MICROSOFT

PANDA

MCAFEE

PC TOOLS

TREND MICRO

COMODO

F-SECURE

EMSI SOFTWARE

SOFTWIN

OTHERS

DECEMBER 2010

JUNE 2010

Page 3: OPSWAT Antivirus, Windows OS and Backup Client Market Share and Usage Report December 2010

With Symantec’s vast Norton product line and effective distribution channels, they have maintained their position from our September 2010 report as the top antivirus vendor in North America, holding a 16.45% share of the market despite a slight decrease from the 16.67% share shown in September. Meanwhile, ESET and Microso� have both shown strong gains climbing to 10.86% and 10.39% respectively in market share. McAfee also showed a rise since September with a 1.16% increase in North American Market Share.

NORTH AMERICADECEMBER2010

N. America Antivirus Vendor Market Share

DECEMBER 2010 VS. SEPTEMBER 2010

16.45%12.86%10.86%10.39%10.18%

7.33%6.76%5.15%4.00%3.04%2.77%1.22%0.86%0.85%0.83%6.47%

SYMANTEC CORP.AVAST SOFTWAREESET SOFTWAREMICROSOFT CORP.AVG TECHNOLOGIESMCAFEE INC.PANDA SECURITYPC TOOLS SOFTWAREKASPERSKY LABSAVIRA GMBHTREND MICRO, INC.CA TECHNOLOGIESSUNBELT SOFTWAREWEBROOT SOFTWARE INC.COMODO GROUPOTHERS

0—

18 —

16 —

14 —

12 —

10 —

8 —

6 —

4 —

2 —

SYMANTEC

AVAST

ESET

MICROSOFTAVG

MCAFEE

PANDA

PC TOOLS

KASPERSKY

SYMANTECAVAST

ESET

MICROSOFTAVG

MCAFEE

P-ANDA

PCTOOLS

KASPERSKYAVIRA

TREND MICRO CA

SUNBELT

WEBROOT

COMODO

CHECKPOINT

OTHERS

DECEMBER 2010

SEPTEMBER 2010

Page 4: OPSWAT Antivirus, Windows OS and Backup Client Market Share and Usage Report December 2010

NORTH AMERICADECEMBER 2010

Antivirus Product Market Share

A

C

B

E

FGHJK

LM

NO

I

D

P

10.00%8.81%7.15%6.44%5.70%4.78%2.88%2.88%2.58%2.56%2.43%2.43%2.34%2.28%2.11%

34.63%

MICROSOFT SECURITY ESSENTIALS (ANTIVIRUS)AVAST ! FREE ANTIVIRUSESET NOD32 ANTIVIRUSAVG ANTIVIRUS FREENORTON ANTIVIRUSMCAFFEE VIRUSSCANNORTON 360PC TOOLS INTERNET SECURITY (ANTIVIRUS)PANDA CLOUD ANTIVIRUSSYMANTEC ANTIVIRUSAVIRA ANTIVIR PERSONAL - FREE ANTIVIRUSESET SMART SECURITYSYMANTEC ENDPOINT PROTECTIONMCAFEE VIRUSSCAN ENTERPRISEKASPERSKY INTERNET SECURITYOTHERS

ABCDEFGHIJKLMNOP

Microso�’s Security Essentials Antivirus leads the North American Market for individual products with 10% market share, a 2.5% increase since our September 2010 report.“Free” antivirus solutions also accounted for 3 of the top 4 antivirus products detected globally, as avast! Free Antivirus, Microso� Security Essentials, and AVG Anti-Virus Free were all available as free downloads.

ConclusionIn North America, fi�y-three different antivirus companies were detected in this report. Of those fi�y-three, five companies combined to control 60.74% of the antivirus market. While Symantec still controls a large part of the market, trends are moving away from paid antivirus so�ware and towards free antivirus solutions such as those from Microso�, AVG, and AVAST So�ware. Our current data shows that 58% of respondents were using a free solution, confirming our trend noted above when compared to a 42% free solution share as shown in our June 2010 report.When looking at worldwide data, the top three vendors are AVAST, ESET, and Symantec, together controlling nearly 40% of the market. The same three vendors also control more than 40% of the North American market, with Symantec leading the way with 16.45% market share. Of the ninety thousand reports that were submi�ed worldwide, only 60% of those reports detected having any antivirus application installed.

Page 5: OPSWAT Antivirus, Windows OS and Backup Client Market Share and Usage Report December 2010

WORLDWIDEDECEMBER 2010

Antivirus Product Market Share

A

C

B

E

FGH

JK

LM

NO

I

DPQ

RST

UVWXY

Z

11.67%7.84%7.42%6.57%5.67%4.76%4.32%3.39%3.22%2.72%2.08%1.88%1.86%1.77%1.65%1.64%1.37%1.28%1.28%1.27%1.23%1.19%1.19%1.16%1.03%

20.53%

ABCDEFGHIJKLMNOPQRSTUVWXYZ

AVAST ! FREE ANTIVIRUSMICROSOFT SECURITY ESSENTIALS (ANTIVIRUS)ESET NOD32 ANTIVIRUSAVIRA ANTIVIR PERSONAL - FREE ANTIVIRUSAVG ANTIVIRUS FREEKASPERSKY INTERNET SECURITYNORTON ANTIVIRUSESET SMART SECURITYMCAFEE VIRUSSCANPANDA CLOUD ANTIVIRUSAVAST! ANTIVIRUS PROFESSIONALAVG9KASPERSKY ANTIVIRUSAVG 10AVAST! ANTIVIRUSMCAFEE VIRUSSCAN ENTERPRISESYMANTEC ANTIVIRUSNORTON 360PC TOOLS SPYWARE DOCTORSYMANTEC ENDPOINT PTOTECTIONPANDA ACTIVESCAN 2.0NOD32 ANTIVIRUS SYSTEMAVAST! INTERNET SECURITYNOERTON INTERNET SECURITYEMSISOFT ANTIMALWAREOTHERS

Page 6: OPSWAT Antivirus, Windows OS and Backup Client Market Share and Usage Report December 2010

NORTH AMERICA DECEMBER 2010

Windows Operating System Deployments

Our North American data shows the trend that users are gradually moving away from Windows XP and moving towards Windows 7. While Windows XP and Windows Vista have declined in market share, Windows 7 has increased by almost 6%.

Windows 7 continues to grow globally as well, jumping up 6.97% to 28.64% of the Windows Operating System’s worldwide market share. Meanwhile, Windows Vista dropped in global market share with just 14.75% since our June 2010 report, which showed a 15.8% market share.

52.25%24.60%22.66%<1.00%

WINDOWS XPWINDOWS 7WINDOWS VISTAOTHERS

XP

7

VISTAVISTA

WORLDWIDE DECEMBER 2010

55.89%28.64%14.75%

< 1%

WINDOWS XPWINDOWS 7WINDOWS VISTAOTHERS

XP7

0—

60% —

50% —

40% —

30% —

20% —

10%—

XP 7 VISTA OTHERS0—

60% —

50% —

40% —

30% —

20% —

10%—

XP 7 VISTA OTHERS

DECEMBER 2010

JUNE 2010

DECEMBER 2010

SEPTEMBER 2010

Page 7: OPSWAT Antivirus, Windows OS and Backup Client Market Share and Usage Report December 2010

Backup Clients are becoming more and more popular as the importance of securing data increases. A�er analyzing worldwide backup client usage data, we were able to detect that nearly 47.83% of users with an installed backup client, backed up their data within one day. Of those we could detect, there were 26.09% of users who backed up their data between 1 day and 1 week. This data shows us that almost 75% of all users with backup clients are using them weekly, with nearly 82% of all users backing up their data at least monthly. This data was taken from a sample of reports received that used backup clients by Carbonite, Panda, Bullguard, Soonr, Avanquest and Mozy.

BACK-UPDECEMBER 2010

BACK-UP USAGEDECEMBER 2010

Backup Client Adoption

Of the top 17 backup client vendors OPSWAT was able to detect globally, Norton claimed the most market share with 26.49%. Rounding out the top 3 in backup client market share are McAfee 10.58% and Dropbox 10.41%.

Backup Client Market Share

ConclusionCompanies that offer all-inclusive security packages which include backup clients, such as Norton and McAfee, are at the top of the charts when it comes to market share. Their bundled, as well as standalone backup clients, help them control the backup client market. The most prominent example of a standalone backup client is Dropbox, who holds the third largest market share at 10.37%. This shows that standalone backup clients can still compete with all-inclusive security suites.

26.49%10.58%10.41%10.21%

6.44%5.40%5.29%4.91%4.78%4.64%4.07%2.30%1.68%1.04%0.72%0.68%0.26%0.10%

NORTONMCAFEEDROPBOXAVIRALENOVOSYNCBACKCARBONITESYNCTOYPANDAMACRIUM REFLECTCOBIANMOZYWEBROOT SOFTWARECOMODOACRONISGENIE-SOFTSOONROTHERS

47.83%26.09%

7.83%11.31%

4.34%2.61%

LESS THAN 1 DAY1-7 DAYS1 WEEK - 1 MONTH1 MONTH - 6 MONTHS6 MONTHS - 1 YEARMORE THAN 1 YEAR

NORTON

DAILY

1-7 DAYS

1 WEEK-

1MONTH

1 MONTH -

6 MONTHS

MCAFEE

DROPBOX

AVIRA

LENOVO

SYNCBACK

CARBONITE

SYNCTOY

PANDA

Page 8: OPSWAT Antivirus, Windows OS and Backup Client Market Share and Usage Report December 2010

Please contact [email protected] for more information on the OESIS Framework.

Parties interested in hosting this report are free to do so as long as credit is given to OPSWAT, Inc. and a link is provided to www.oesisok.com.

About OPSWAT

Founded in 2002, OPSWAT is the industry leader in so�ware management SDKs, interoperability certification and multiple-engine scanning solutions. With both so�ware manageability and multi-scanning products, OPSWAT offers simplified and comprehensive SDKs that reduce time and costs for your engineering and testing teams.

Products

OESIS

OESIS Framework is a cross platform, open development framework that enables so�ware engineers and technology vendors to develop products that detect, classify and manage thousands of third-party so�ware applications. OESIS is perfect for SSL VPN, network access control (NAC) and other manageability solutions, and is deployed on an estimated 100 million endpoints worldwide

Metascan

Metascan enables IT professionals and so�ware engineers to enhance network security by integrating multi-scanning technology into their proprietary solutions. Metascan includes licenses for multiple built-in antivirus engines from market leaders such as CA, ESET, AVG and others, and allows for integration with other engines of your choice if needed. Using multiple engines significantly improves the likelihood of detecting malware, as your solution will be secure if any of the included engines detects the threat. An online demo built using Metascan is available at filterbit.com.

MD4SA/Malware Scanner

Powered by five anti-malware engines, MetaDefender for Secure Access (MD4SA) enables fast multi-scanning of endpoints for key loggers, viruses and other malware. Available as either a cloud service or hosted so�ware package, MD4SA is ideal for quickly scanning endpoints’ running processes and memory prior to a network, web or server login. Malware Scanner is also available as a ready-to-go application and demo built using MD4SA technology.

MD4M

MetaDefender for Media (MD4M) is the ideal solution to protect your organization from risks associated with infected media present on peripheral devices such as USB drives and CDs/DVDs. MD4M scans your media using up to nine licensed antivirus engines simultaneously, enhancing content security with multi-scanning technology.

OESIS OK

OESIS OK is the certification program that verifies the interoperability of endpoint security applications with leading network and technology solutions such as Citrix. Application types cover a range including antivirus to VPN clients. Additional information is available at: www.oesisok.com

AppRemover

The free AppRemover utility enables the thorough uninstallation of security applications like antivirus and antispyware from your computer. AppRemover is available for commercial licensing if you wish to deploy multiple copies of AppRemover within an organization or entity, or if you wish to bundle AppRemover with hardware, so�ware or other services.

Contact and Reproduction Information

© 2010 OPSWAT Inc. AllRights Reserved.

OPSWAT, OESIS, OESIS OK, Metascan, MetaDefender, AppRemover and the OPSWAT logo are trademarks and registered trademarks of OPSWAT, Inc. All other trademarks, trade names and images mentioned and/or used herein belong to their respective owners. No part of this publication may be reproduced, stored in a retrieval system or transmi�ed, in any form or by any means, photocopying, recording or otherwise, without prior wri�en consent of OPSWAT Inc. No patent liability is assumed with respect to the use of the information contained herein. While every precaution has been taken in the preparation of this publication, OPSWAT Inc. assumes no responsibility for errors or omissions. This publication and features described herein are subject to change without notice.

Disclaimer of WarrantyOPSWAT Inc. makes no representation or warranties, either express or implied by or with respect to anything in this document, and shall not be liable for any implied warranties of merchantability or fitness for a particular purpose or for any indirect special or consequential damages.