brand guidelines...do not outline the logo. do not use a background image whose subject matter...
TRANSCRIPT
Brand Guidelinesversion 2017.1
OPSWAT Brand Guidelines 01OPSWAT ©2017 - www.opswat.com
Primary LogoBRAND IDENTITY
PMS 639c95c 1m 11y 2k0r 166g 221b#00A6DD
PMS Cool Grey 100c 0m 0y 40k167r 169g 172b#808083
PMS Process Black C0c 0m 0y 100k0r 0g 0b#000000
BRAND IDENTITY
There are two options of the OPSWAT logo for use when it is placed on a dark background. Color may be applied to both options provided there is enough contrast between the logo and the background for the logo to be clearly legible.
Primary Logo and Color Variations
OPSWAT ©2017 - www.opswat.com OPSWAT Brand Guidelines 02
To ensure its integrity and visibility, the OPSWAT logo should be kept clear of competing text, images and graphics. It must be surrounded on all sides by an adequate clear space. At minimum, the clear space should equal the width of the “O” on the sides and the Height of the “O” on the top and bottom.
Size 0.875” or 63 px
OPSWAT Brand Guidelines 03OPSWAT ©2017 - www.opswat.com
Clear SpaceBRAND IDENTITY
logo must be no less than 63 pixels in widthMinimum width of logo should be 0.875” inches
Never alter the proportions of the logo.
Never alter the colors in the logo. Never tilt the logo.
Never distort the shape of the logo. Do not add effects to the logo.
Do not outline the logo. Do not use a background image whose subject matter competes with the visibility of the logo.
OPSWAT Brand Guidelines 04OPSWAT ©2017 - www.opswat.com
Do not use white and blue logo. It’s not a part of OPSWAT logo.
Incorrect UsageBRAND IDENTITY
TypographyBRAND IDENTITY
OPSWAT Brand Guidelines 05OPSWAT ©2017 - www.opswat.com
Open Sans Light
Open Sans Regular
Open Sans Semibold
Open Sans Bold
Open Sans Light Italic
Open Sans Regular Italic
Open Sans Semibold Italic
Open Sans Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi-jklmnopqrstuvwxyz ‘?’“!”(%)[#]{@}/&<-+÷×=>®©$€£¥¢:;,.*
The primary OPSWAT brand typographyconsists of Open Sans Font Family. The typeface comes in a variety of weights and o�er �exibility of use. Commitment to this typeface in all applications helps to support a consistent and strong identity.