Opportunity analysis project

Mobile App team

Traffic mobile appMobile TrafficApp – resolves the problem of running into an intersection with

heavy traffic by providing instant and clear information about the traffic direct to your smartphone

TrafficApp Automatic GPS Sending data to user’sdata collection smartphones

Allowing users to Calculating and sending add other info info about the fastest way(roadworks, accident) from point A to point B

Market sizeTarget countries – USA, UK, Germany, Japan, France, Italy, South Korea, China,

India, Brazil, Turkey Total population - 3.85 billion peopleUrban population - 1.80 billion peopleUrban population age 20 – 50 - 720 million peopleCar number - 840 million carsSmartphone number - 820 million smartphonesTarget market - 250 million people

Urban population

20 - 50

Smartphone users

Car users

Total population

Market volume = Target customers x Penetration rate = 250 million x 5 % = 12.5 million people

Market value = Market volume x Average value = 12.5 million x 0.99 $ = 12.375 million $

Survey results*

Summary- 78 % has or plans to buy a car in the next 2 years- 81 % has or plans to buy smartphone in th next year- 70 % of car travellers often faces traffic congestion- 46 % of car travelers gets stuck more than 15 mins- 92 % would like to revieve information about traffic congestions- 79 % thinks Traffic application is a good idea- 84 % would use this kind off application- 34 % would not pay for this kind of application- 10 % would definitely pay- 56 % would maybe pay, or like to use it free initially

Potential market is huge, most of the people travels by car, have smarphone and often gets stuck in traffic. They think TrafficApp is a good idea and would definitely use it. Even though only 10 % would pay for it, most of them are willing to change their mind.

- *Survey results were used from the last assignment