opportunities offered by social media
TRANSCRIPT
www.digitalvidya.com
Digital Marketing
Bootcamp
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Digital Marketing
BootcampDigital Advertising
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Where have you seen PaidAdvertisements in Digital Space?
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Where have you seen PaidAdvertisements in Digital Space?
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Google Ads
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Business Specific Portals
40 mil visitors/monthBroad (B2B Search Engine and
Ad Network)
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Broad (B2B Search Engine andAd Network)
Bidding (4-5$/click for top 3)
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Why Paid Advertisement?
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Why Paid Advertisement?
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Google Ads
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Organic Ranking Visibility
Rank 1 – 100%Rank 2 – 100%Rank 3 – 100%Rank 4 – 85%Rank 5 – 60%Rank 6 – 50%Rank 7 – 50%Rank 8 – 30%Rank 9 – 30%Rank 10 – 20%
Side sponsored ad Visibility
Ad 1 – 50%Ad 2 – 40%Ad 3 – 30%Ad 4 – 20%Ad 5 – 10%Ad 6 – 10%Ad 7 – 10%Ad 8 – 10%
Visibility Analysis
www.digitalvidya.com
Organic Ranking Visibility
Rank 1 – 100%Rank 2 – 100%Rank 3 – 100%Rank 4 – 85%Rank 5 – 60%Rank 6 – 50%Rank 7 – 50%Rank 8 – 30%Rank 9 – 30%Rank 10 – 20%
Side sponsored ad Visibility
Ad 1 – 50%Ad 2 – 40%Ad 3 – 30%Ad 4 – 20%Ad 5 – 10%Ad 6 – 10%Ad 7 – 10%Ad 8 – 10%
Shown in a percentage of participants looking at a listing in this location
-Source Enquiro
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11% money is spend on SEO and 87% moneygoes to PPC.
– Source SEMPO
Spending
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11% money is spend on SEO and 87% moneygoes to PPC.
– Source SEMPO
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SEO drives 75%+ of all search traffic, yetgarners less than 15% of marketingbudgets for SEM campaigns. PPC receivesless than 25% of all search traffic, yet earns85%+ of Search Engine campaign budgets.
Irony
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SEO drives 75%+ of all search traffic, yetgarners less than 15% of marketingbudgets for SEM campaigns. PPC receivesless than 25% of all search traffic, yet earns85%+ of Search Engine campaign budgets.
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Why does paid search earn so manymore marketing dollars?
Inquiry
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Why does paid search earn so manymore marketing dollars?
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Quick Start - Instant access to global customer base
Attract Millions in less time
Drive qualified traffic - Specific Communication
Easy, Flexible and Highly Customizable
End-to-End Measurability - Track ROI
Paid Advertisements Benefits
www.digitalvidya.com
Quick Start - Instant access to global customer base
Attract Millions in less time
Drive qualified traffic - Specific Communication
Easy, Flexible and Highly Customizable
End-to-End Measurability - Track ROI
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Paid Advertisements Tips
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Paid Advertisements Tips
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Reach & VisibilityEngagementRelationshipsLeads & SalesFeedback
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Impression -> Click -> Action -> Business Objective
Reach & VisibilityEngagementRelationshipsLeads & SalesFeedback
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Traffic Analysis (all costs in US $)Traffic Cost Leads R. Leads CPC CPL
March’10 9951 5338 26 10 0.54 205
April’10 6828 4459 36 7 0.65 124
May’10 6607 5314 43 10 0.80 124
IT Services Company Data
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May’10 6607 5314 43 10 0.80 124
June’10 6609 5277 50 10 0.80 106
July’10 6772 5288 34 10 0.78 156
Aug’10 6340 4922 58 10 0.78 85
Sep’10 5543 4800 20 13 0.87 240
Focus on end results
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Measure end results for each unit of action
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Good Points:
1. Call for action in the Ad - “Register Free”
2. Attempt to build credibility - “Asia #1 Franchise website”
Week Points
1. Communicating what company have, rather then what customer want?
2. What customer will get is not communicated.
Google Ads
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Good Points:
1. Call for action in the Ad - “Register Free”
2. Attempt to build credibility - “Asia #1 Franchise website”
Week Points
1. Communicating what company have, rather then what customer want?
2. What customer will get is not communicated.
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Good Points:1. Addressing the customer requirements directly.
2. Customer concerns at search stage gettingaddressed
3. Call for action in the Ad - “Start Now”
4. Attempt to build credibility - “65,000 alreadysupported”
Another OptionWant to own a Franchise?2000+ Options: All verticals65,000 already supported, Start Now!www.FranchiseIndia.com
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Good Points:1. Addressing the customer requirements directly.
2. Customer concerns at search stage gettingaddressed
3. Call for action in the Ad - “Start Now”
4. Attempt to build credibility - “65,000 alreadysupported”
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www.digitalvidya.com
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www.digitalvidya.com
1. Quotes from Top 10Companies
2. Compare and ShopOnline in justminutes.
Take 30 secondsand get…
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Cisco – Google Ad
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1. Talking at customer’s concerns - partially
2. Cisco Credibility in Business Video not established
3. Call for action is weak
