ten new media opportunities for traditional media
DESCRIPTION
This presentation was delivered to the editorial and marketing team at a traditional newspaper. We explored how an 'old-fashioned' print publication can use new media, social media, seo, search engine optimization, youtube, video marketing, and more to build readership, subscriptions and engagement with their audience.TRANSCRIPT
Ten New Media Opportunities for Traditional MediaJay Berkowitz www.TenGoldenRules.com 561-620-9121
This breaking news brought to you by Twitter…
Follow people in a topic areaWeFollow.com
Follow people in your area TwitterGrader.com
Google Alerts
RSS Feeds
2. The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’
The Three E’s - Entertain
4.3 million #7 celebrity
The Three E’s - Engage www.Twitter.com/Iconic88
TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
Facebook Advertising is beating Google Advertising
Target demographics and ‘Like-ographics’
2 campaigns – Same Landing Page Google CPA = $8.94Facebook CPA $2.70
Keyword Research Google, WordTracker, Keyword
Discovery
Target 250 – 1000 words per page
How many links TO a site
TenGoldenRules has 4,979 Links TO the site
Link Popularity
Link Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site.
The TouchGraph reveals the network of connectivity between Ten Golden Rules and other websites.
Panda!
Quality Raters Guidelines
http://www.barcelona-webdesign.com/download/GOOGLE_quality-rater-guidelines.pdf
Panda Guidelines
• Design and user experience matter for SEO
• Obviously optimized copy is bad for SEO
• Page Speed counts
• Good visitors metrics are good for SEO
• Click through rates on organic listings matter
• Where your traffic comes from matters
Social Signals
Only 46% of marketers are using YouTube the #3 website and #2 search
engine
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/
Commonly used Social Media…
YouTube is the #2 Search Engine
YouTube is the #3 Website (Alexa)
iJustine = 1.2 Million Subscribers
Product Demonstration
Video Optimized for the Search Engines
New Opportunities for Local Business to Market with Location Based Networking
Augmented RealityAccrossAir
Augmented RealityAccrossAir
Internet Radio Podcasts – used by 25% of people Little competition for
businesses
Golden Rule #3 Create a UVP
Tip of the Week, breaking news alerts etc.
You aren’t dreaming – those ads are following you around… (retargeting)
Cascade Content!