Opportunities for Opportunities for Entrepreneurs inEntrepreneurs inThe Business Travel The Business Travel MarketMarket

Presented byPresented by

Lamon, Milly, Safwat & SimonLamon, Milly, Safwat & Simon

Today’s PresentationToday’s Presentation

Introduction to the business travel marketIntroduction to the business travel market Analysis of the current marketAnalysis of the current market Competitor analysisCompetitor analysis Venture opportunitiesVenture opportunities ConclusionsConclusions ReferencesReferences

IntroductionIntroduction

SWOT Analysis of the SWOT Analysis of the Current MarketCurrent Market

Growth of business travel to India Growth of business travel to India & China& China

Strong UK economy (currency)Strong UK economy (currency) Growth in ABC1 travellersGrowth in ABC1 travellers

StrengthsStrengths

SWOT Analysis of the SWOT Analysis of the Current MarketCurrent Market

UK airports are overloadedUK airports are overloaded Low margins on flight bookingsLow margins on flight bookings Low margins on hotel bookingsLow margins on hotel bookings Government taxGovernment tax Finance- BankruptcyFinance- Bankruptcy

WeaknessesWeaknesses

SWOT Analysis of the SWOT Analysis of the Current MarketCurrent Market

Olympic games in China, then LondonOlympic games in China, then London Many UK companies are actively Many UK companies are actively

outsourcingoutsourcing The emergence of low-cost long haul The emergence of low-cost long haul

(Jet Airways, Air Asia X)(Jet Airways, Air Asia X) Technology/communications Technology/communications

developments developments

OpportunitiesOpportunities

SWOT Analysis of the SWOT Analysis of the Current MarketCurrent Market

TerrorismTerrorism Environmental lobby / taxationEnvironmental lobby / taxation Health fears (bird flu, SARS)Health fears (bird flu, SARS) VideoconferencingVideoconferencing

ThreatsThreats

CompetitorsCompetitors

Local business- familiarity with Local business- familiarity with theirtheir

area, language, trustarea, language, trust

Foreign entrepreneurs- eg Foreign entrepreneurs- eg Germany, America, Spain and Germany, America, Spain and France France

OpportunitiesOpportunities

Chinese Government incentivesChinese Government incentives Indian Government incentivesIndian Government incentives British CouncilBritish Council

Politically supportedPolitically supported

OpportunitiesOpportunities

Capacity within Chinese and Capacity within Chinese and Indian companiesIndian companies

SMEs ready to take advantage of SMEs ready to take advantage of outsourcingoutsourcing

Economically Economically supportedsupported

OpportunitiesOpportunities

Desire for ‘play’ to be attached to Desire for ‘play’ to be attached to business travel (socially business travel (socially responsible to travel once only)responsible to travel once only)

Luxury / high end possibilitiesLuxury / high end possibilities Decrease fears from an alien Decrease fears from an alien

culture (hand-holding, medical culture (hand-holding, medical support)support)

Socio-culturally supportedSocio-culturally supported

OpportunitiesOpportunities

Management information shared Management information shared between UK and overseas agent between UK and overseas agent using virtual private networks using virtual private networks (VPN)(VPN)

Friendly E-booking systemsFriendly E-booking systems Legal protection of intellectual Legal protection of intellectual

propertyproperty Novelty in product or serviceNovelty in product or service

Technologically supportedTechnologically supported

ConclusionsConclusions

ReferencesReferences

Johnson. G, Scholes. K and Whittington. R (2005) Exploring Johnson. G, Scholes. K and Whittington. R (2005) Exploring Corporate Strategy. Text and Cases. FT/Prentice Hall: Corporate Strategy. Text and Cases. FT/Prentice Hall: Edinburgh.Edinburgh.

Business travel Business travel

Any questions?Any questions?