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Opportunities for Opportunities for Entrepreneurs inEntrepreneurs inThe Business Travel The Business Travel MarketMarket
Presented byPresented by
Lamon, Milly, Safwat & SimonLamon, Milly, Safwat & Simon
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Today’s PresentationToday’s Presentation
Introduction to the business travel marketIntroduction to the business travel market Analysis of the current marketAnalysis of the current market Competitor analysisCompetitor analysis Venture opportunitiesVenture opportunities ConclusionsConclusions ReferencesReferences
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IntroductionIntroduction
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SWOT Analysis of the SWOT Analysis of the Current MarketCurrent Market
Growth of business travel to India Growth of business travel to India & China& China
Strong UK economy (currency)Strong UK economy (currency) Growth in ABC1 travellersGrowth in ABC1 travellers
StrengthsStrengths
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SWOT Analysis of the SWOT Analysis of the Current MarketCurrent Market
UK airports are overloadedUK airports are overloaded Low margins on flight bookingsLow margins on flight bookings Low margins on hotel bookingsLow margins on hotel bookings Government taxGovernment tax Finance- BankruptcyFinance- Bankruptcy
WeaknessesWeaknesses
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SWOT Analysis of the SWOT Analysis of the Current MarketCurrent Market
Olympic games in China, then LondonOlympic games in China, then London Many UK companies are actively Many UK companies are actively
outsourcingoutsourcing The emergence of low-cost long haul The emergence of low-cost long haul
(Jet Airways, Air Asia X)(Jet Airways, Air Asia X) Technology/communications Technology/communications
developments developments
OpportunitiesOpportunities
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SWOT Analysis of the SWOT Analysis of the Current MarketCurrent Market
TerrorismTerrorism Environmental lobby / taxationEnvironmental lobby / taxation Health fears (bird flu, SARS)Health fears (bird flu, SARS) VideoconferencingVideoconferencing
ThreatsThreats
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CompetitorsCompetitors
Local business- familiarity with Local business- familiarity with theirtheir
area, language, trustarea, language, trust
Foreign entrepreneurs- eg Foreign entrepreneurs- eg Germany, America, Spain and Germany, America, Spain and France France
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OpportunitiesOpportunities
Chinese Government incentivesChinese Government incentives Indian Government incentivesIndian Government incentives British CouncilBritish Council
Politically supportedPolitically supported
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OpportunitiesOpportunities
Capacity within Chinese and Capacity within Chinese and Indian companiesIndian companies
SMEs ready to take advantage of SMEs ready to take advantage of outsourcingoutsourcing
Economically Economically supportedsupported
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OpportunitiesOpportunities
Desire for ‘play’ to be attached to Desire for ‘play’ to be attached to business travel (socially business travel (socially responsible to travel once only)responsible to travel once only)
Luxury / high end possibilitiesLuxury / high end possibilities Decrease fears from an alien Decrease fears from an alien
culture (hand-holding, medical culture (hand-holding, medical support)support)
Socio-culturally supportedSocio-culturally supported
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OpportunitiesOpportunities
Management information shared Management information shared between UK and overseas agent between UK and overseas agent using virtual private networks using virtual private networks (VPN)(VPN)
Friendly E-booking systemsFriendly E-booking systems Legal protection of intellectual Legal protection of intellectual
propertyproperty Novelty in product or serviceNovelty in product or service
Technologically supportedTechnologically supported
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ConclusionsConclusions
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ReferencesReferences
Johnson. G, Scholes. K and Whittington. R (2005) Exploring Johnson. G, Scholes. K and Whittington. R (2005) Exploring Corporate Strategy. Text and Cases. FT/Prentice Hall: Corporate Strategy. Text and Cases. FT/Prentice Hall: Edinburgh.Edinburgh.
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Business travel Business travel
Any questions?Any questions?