Sheema Raza

Operation Strategy

PRODUCTIVITY: To fabricate a unique Product is the end result of any operation / production process. In Production of any item required so many inputs to create desire output. The process which unite so many ingredient as an “input” and give a work of art as an “output” in mass numbers know as production, to evaluate the effectiveness of the production process we used a term productivity that describe the system efficiency in terms of input to output ratio. Any production system which working taking some inputs and providing some outputs, there is needs to screen and organize the system for enhancing the organization’s profitability. To taking in account this a very pro-efficient tool of ‘productivity’ for measuring performance.

Productivity can be measured in very simple principle i.e. output over input. Total productivity = Output quantity / Input quantity Total productivity = Output quality and quantity / Input quality and quantity

Fractional Productivity can be measure in term of labor productivity, material productivity, capital productivity and energy productivity separately. Here we are taking Hinopak Motors Limited as an organization and trying to describe the productivity measures which are performance measurement tool in its divisions. Hinopak is the market leader since last 22 consecutive years in automobile industry. For measuring perspective in Hinopak it is advice to measure productivity in means of labor productivity in operation area. So what to do in this regard, first of all measuring parameters must be in same units to be measured. If we are going to measure labor productivity during a month then it will be term of manpower which is provided to the operation division in all available working days in the month for manufacturing the buses. Another important aspect should be notice that a standard bus how much hours are taking in the manufacturing. By the available manpower throughout the working days will be consider as an input provided to the operation and system and fabricated buses would be consider as an output.

A brief summary is mentioned below to look and analyzed the operational productivity of the body manufacturing division (where the bus bodies are to be made with specified resources i.e. manpower, material, machines and space allocated.

“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.”

Paul J. Meyer

AVAILABLE LESS NET UTILIZED PRODUCTIVESECTIONS GROSS LOSS PRODUCTIVE HOURS EFFICIENCY

HOURS HOURS HOURS

A B A - B = C D D / C = E

BODIES 46,011 11,495 34,516 34,158 98.96%

F.R.P (Del + Bodies)

7,760 600 7,160 7,660 106.98%

TOTAL 53,771 12,095 41,676 41,818 100.34%

ANNEXURE – I (for detail calculation)

ORDER QUALIFIERS AND ORDER WINNERS

Terry Hill, manufacturing expert and a professor of London Business School, provided the thoughts about these two terms for organizations “Order Qualifier” and “ Order Winner “. In a nutshell:

Order Qualifiers are generic entry-level characteristics that essentially place organizations and their offerings on par with others like them in their marketplace.

But this must be keep in our minds that order qualifiers lonely is not responsible for the sales and wins, this is because there is No differentiation in product which others organizations are providing.

Order Winners differentiate organizations and tip the scales in your favor. These specific characteristics, typically determined by an industry or sector, earn sales, memberships, grants, and other desired returns.

To under these terms we can use many companies are providing cell phone but each company launching a new cell phone with some new and distinct features with available mobile phones in the market. Some organizations providing email connections ‘a most distinct feature’ this will be treated as a firm’s innovative idea. We are considering a case of Hinopak motors on the mentioned topic for study.A Hinopak motor is the leading automobile company in Heavy duty vehicles manufacturing. Whenever a tender for order is floated in the market for mass production, different competitors sign up to get the contract or the order. Therefore whenever in this type of situation, Hinopak motors cash its brand name to become order qualifier for the tender and also most of the time gets the orders due to its order winner qualities.So what are the order winning qualities of Hinopak Motors?Hinopak having a very well-organized PRODUCT SUPPORT DEPARTMENT and broad range of dealers’ 3S / 2S DEALERS country wide. Its PSD offering

Repair warranties offered Hinopak own their sold products till 100,000 kilo-meters mileage or till one year. During this warranty period whenever customers facing any problem in vehicle operations, Product Support Department facilities him in order to achieve customer’s satisfaction.

Spare parts availabilityFor their sold vehicles after any damaged within or after warranty period, Hinopak provides the spare parts within warranty it’s free.

Free tune up Hinopak often announced their extensive scheme of free service and tune up for its valuable customers.

Free drivers training

Useful Guidelines Be globalGet activeRevisit your WinnersBegin Forecasting

Gather Competitive IntelligenceTap great mindsExpand your perspectiveConduct “Future” MeetingsAvoid the Commodity Crutch

Some times Hinopak received some driving complains in the special featured vehicles like heavy duty trucks with Crain mounting and FM2P with long trailers, so in these types of cases Hinopak offering driver training by their own commercial driving experts free of cost.

On time deliveriesOff course one of the leading criteria in the customer perception is to provide on time delivery when they did promised, which distinct Hinopak with other automobile firms.

Volume flexibility Another most important criterion of Hinopak winning the orders it is flexibility of taking order either a single unit order or volume order, Hinopak take up and provided.

Product “Customization”Product is manufactured as per the specifications provided by customer. Specification flexibility which attracts the customer that ever they require Hinopak provides.

These qualities actually provide a competitive edge to Hinopak motors over its competitors. These qualities make Hinopak motors the actual order winner.

Here I would like to write some thing about order winner situation, (inspired by an article)

Differentiate or Die |Standing out in a World Full of Vanilla In this article it is elaborate that if you are going to differentiate your organization with other organization so there are few useful guidelines to do this process. Your organization is seems to be a different sort of vanilla ice-cream among all other available vanilla ice-creams in the market by approaching these techniques.