operating vietnamese games in china
TRANSCRIPT
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Operating Vietnamese Games in China
Chris LiuHead of China Department
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China Market
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Contents:
1.The China Market
2.Platforms in China: Why we chose Tencent
3.Data Analysis: Boring but Essential
4.Localization: VIP, Popups, and Gifts
5.Lessons Learned
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US$9.2 billion
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Quick Points• 20-35% Growth, internet penetration ~33%• Micro-client games: less than 50MB, compared to more
than 1GB for a typical client-based game.• Web games: This segment was expected to hit over
US$1 billion in 2013, from US$800 million last year.• More than 60% of China’s online games revenues
comes from MMOGs
Challenges• Difficult to enter • Aging populating• Cut-throat competition
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PlatformsSocial Game• Tencent Qzone: 500million• Sina Weibo Games: 60 million• Renren: 150 million• Kaixin:130 millionWeb-game• Duowan, 4399,3366,17173
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We chose Tencent Qzone
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Data AnalysisNew Install paying rate
1-30 day churn rate
New VIP and paying rate
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Localization-User Interface
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• Fertilizer pricing
• New Pet design
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VIP, Pop-ups & Gifts
• Daily Sign-in• Online gift• VIP by level
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Important lessonsSuper Fish food Chinagame: Pay (0.5RMB) MyFish: None
Breed fishChinagame Normal: pay Special: pay MyFish- Normal: free Warrior: pay
Extend Fish LifeChinagame : 4 RMBMyFish: Fish lives forever
Super Fish Food/ BananaChinagame : 0.5 RMB for 12 hoursSky Garden: 0.2 RMB for 72 hours
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Marketing• Baidu Web Union• Tencent GDT
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6 Points to get you started• Pricing• User Interface• Functions: Popups, marriage, gifts,
help friend pay• Local Culture• Data Analysis• VIP
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Quick Points• 20-35% Growth, internet penetration ~33%• Micro-client games: less than 50MB, compared to more
than 1GB for a typical client-based game..• Web games: This segment was expected to hit over
US$1 billion in 2013, from US$800 million last year.• More than 60% of China’s online games revenues
comes from MMOGs
Challenges• Difficult to enter • Aging populating• Cutthroat competition
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