opera mobile advertising — november 2013
DESCRIPTION
Reasons and steps for starting promotion of your mobile apps & games with Opera Mobile infrastructure.TRANSCRIPT
Opera Mobile Advertising
November 2013
260M+
Consumers use
Opera mobilebrowsers
180B+
Page views from
Opera mobilebrowsers
Opera mobile user base in 2013
Growing user base of 260M+
Continued strong growth on Android +300%
60 000
000
50 000
000
40 000
000
30 000
000
20 000
000
10 000
000
2011
2012
Opera new Android & iOS browsers
New Opera mobile browser for Android launched in May 2013
10M+ Android users
Opera Coast mobile browser for iOS launched
in September for the Apple iPad tablet
Opera is a partner with Global recognition
• Opera Mini – the most popular mobile browserworldwide
• Constant growth of mobile end users
• Trust to our product since 2005
• 850+ employees in 16 countries
• 100% non-incentive traffic from end users
• In-house inventory (OMS and Smart Page). No blind traffic
• Single entry point for multiple OS promo (Android, iOS,J2ME, Symbian, BlackBerry)
• Possible forwarding of users to iTunes and Google Play to ensure higher ranking on native stores
• Brand awarness growth beside regular performance result
Easy access to the store via browser’s homepage
Covering over6500
devices
Opera Mobile Store consumer reach
75+Million
MonthlyOMS Visits
232+
Countries
6Platform
s
60+Million
Downloads per Month
Opera connects mobile end users with publishers
Productivity of the Opera Mobile Promo
• Performance oriented
• Direct mobile end users traffic
• Growth of trust and your brand awareness
Steps for starting cooperation with Opera
1. Register an account at http://publishers.mobilestore.opera.com (absolutely free)
2. Easily create your product page and upload the builds (please contact the content manager Irene Bereziuk in case you need any help ([email protected])
3. Sign the Insertion Order for the post paid campaign and send the scanned version.
4. Provide the banners ( 432 x 240, 300 x 100, no animation). Banners can be also created by Opera’s designer.
5. After testing the app install on compatible devices the promo can be launched.
Who our users are?
Female 14%
Male 86%
13-17
18-24
25-34
35-44
45 - 54
55+
2.9%
7.1% 2.8
%0.65
%0.19
%0.44
%
Gender and AgeMostly Young male
3.6%
0.93% 3.1
%
17%
45%
16%
Monthly downloads per country
Opera Mobile Store Downloads per platform
2.6%
2.6%
1.2%
9.9%
43.0%
40.7%
Opera Mobile Store ad products
Pay-per-download (PPD):
• Prominent placement in top product listings
• Turbo Promotion mechanism
• Graphical and text advertising in the Opera
browser
Prominent placements
Paid promotion highlights apps within top listings
Bidding system: Highest PPD bids win placement
• Java app can generate 1M downloads daily
• Android app can generate 200K downloads daily
• Symbian app can generate 100K downloads daily
Prominent placements
The product page is opened by default, when user first time during the day accesses the
Opera Mobile Store.
• Prominent placement in product listings
• Performance based
• Targetable by region/OS/handset
Download mechanism on Opera Mobile Store
Clicking Download button on Opera
Mobile Store users can download Android,
Java, Symbian, iOS or BlackBerry app.
An option for an Android promo
Possibility to redirect our mobile end uses to
any external web resourceses
Advertising in the Opera mini browser
Graphical and text ads in Opera Mini
Dual feature box• 2 images• Above the fold• Brand building• Clicking the banner can start
downloading the app or forwarding to Google Play product page
Smart text link• Image with text• Call to action/campaigns
Campaign management and tracking
All campaigns, performance and ad spend are tracked in real-time online reporting interface
• Total clicks
• Total ad spend
• Country/platform/device/carrier level tracking
Upload your apps tohttp://publishers.mobilestore.opera.com/
Contact for further discussion:
Sandra Ilyina
Sales Director [email protected]
Skype: ivagreen