MARKETING &COMMUNICATION

OPENING TOTHE OUTSIDE WORLD

Automatedfollow-up

communication

Upsell, cross-sell

Multichannelcommunication

(email, print, text, call centre)

Synchronised,up to date

customer database

User-friendlydata management

Want to find out more? Get in touch with us at : solutions@seneca.consulting

OVERALL LOGIC

REPORT

ORDER

SALES FUNNEL

ORDER PROCESS

EMAIL / TEXT / PRINTED

GDPR

WEBSITE #1

WEBSITE #1

WEBSITE #1

WEBSITE #1

WEBSITE #1

COMMFORM #2

COMMFORM #1

ECOMMERCE ORDER

BUSINESSDEVELOPMENT

PROCESS

AUTOMATED LEAD

SCORING

MODIFICATIONS BY INTERNAL BUSINESS

PROCESSES

COMMFORM #3

ORDERFORM #1

MANUAL VISUAL

PROSPECT

MANUAL LEAD

GENERATION

CREATING NEW BP

CREATING NEW

CONTACT

AUTOM8COMMU-NICATION

SEGMENTS

SAPCOMMU-NICATION

SEGMENTS

BULK COMM

SEGMENTED COMM

CONTACT LEVEL PERSONALISED

COMM

COMMUNICATION FLOW

AutoM8 gives you control over the whole of your marketing and communications without having to worry about where your data is

stored; in SAP or somewhere else.Data from all the different websites, marketing tests, any contact forms you might have, and often, manual lead gener-ation on top of them all. This information can be centrally managed with your leads, automatically scored, and ranked, whilst being stored in the right databases without unnecessarily overloading others.

And, of course, meeting all necessary GDPR regulations along the way. When you are ready, you can use the system for any kind of marketing communication, be it email, text or print; bulk, segmented or personalised communication. And the system evaluates the results. Based on these, you can act in a more sophisticated manner and can focus more on creativity rather than repetition.

Want to find out more? Get in touch with us at : solutions@seneca.consulting

BROCHURE WEBSITES

Http functionsAutoM8 provides you with all the features to deal with your basic brochure websites within the system, whilst leveraging all the automation and all the smart functions AutoM8 can offer.

You can also connect any of your existing websites to AutoM8 using the form input communication method.

Both of these options allow you to feed into SAP straight from your websites.

CMS + domain handling

AutoM8 provides you the feature to manage your websites’ basic functionality straight from the system.

CMS functions:

• Global templates

• Global variables

• Page editor

• In page click report

• Password protected pages

• Personalised web pages

• Obviously you can use your own domain or sub-domain.

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Want to find out more? Get in touch with us at : solutions@seneca.consulting

Advanced marketing functions

You can use AutoM8 as the hub for your advanced digital marketing activity.

Online marketing functions:

• SEO optimisation

• Analytics integration

• Adwords integration / tracking

• Social media integration

• Blog integration

• Review site integration

• Lead forensics

• IP Geo tracking

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Form communication features

The form communication will connect the website to AutoM8 and via that to SAP.

This can be used in various formats:

• Normal communication web forms

• Forms with dynamic appearance

• Forms with built-in data manipulation functions

• Forms with dynamic functions

• Social media forms

• Pre-filled forms

• Buttons on pages

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BROCHURE WEBSITES

Want to find out more? Get in touch with us at : solutions@seneca.consulting

- CONTACT - BP INTEGRATION

Scheduled Synchronisation

In this case, all the changes made since the last synchronisation will be collected and sent in one batch to AutoM8. This will be done at a convenient time of the day.

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1.LIVE

TASK CENTRE

ContactsOCPR

BPsOCPR

AddressesCRD1

SAPPROCESS

DATAWAREHOUSE

1.SCHEDULED

DB

MERGED01. CRM

Live Synchronisation

You have the option to send data in real-time from SAP to AutoM8.

This will gather all the data from OCPR, OCRD, and CRD1. It will merge them together and send them straight to the customer contact DB in AutoM8

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Want to find out more? Get in touch with us at : solutions@seneca.consulting

- CONTACT - BP INTEGRATION

Activity management update

The most obvious way to use AutoM8 is for it to manage the activities and the to-do lists.

The activity management process is integrated with SAP, so using the activity management module organically keeps the SAP data updated.

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Process-related direct update

We can connect any AutoM8 process or update functions to this integration, therefore we can keep the SAP database up to date in a manageable way.

The most obvious example is the ‘update contact details’ on the AutoM8 customer dashboard.

Omnichannel operation can also work. If a customer updates their own data on the website, we can update SAP data directly or with a human confirmation.

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MERGED01. CRM

ContactsOCPR

BPsOCPR

AddressesCRD1

ActivitiesOCLG

1.LIVE

TASK CENTRE

1. ACTIVITY MANAGEMENT

UPDATE

2. PROCESS RELATED DIRECT

UPDATE

Want to find out more? Get in touch with us at : solutions@seneca.consulting

Customer dashboard

Process-related

Manual

Automated

Manual

Automated

Communication processes

Order processes

Automated

Direct CRM communication to a certain customer

contact

Bulk eshot to a certain customer segment

Automated follow-up communication to a

certain contact

AI - Query triggered communication to a

certain contact

Internalcommunication

Full featured communicationLong story short: Any kind of data source you use, any sort of personalised, intelligent communication you are thinking about, AutoM8 is most likely the best solution for you.

You can have all these communication features regardless of the data source, whether it be AutoM8, SAP or any other data input method.

OUTGOING COMMUNICATION

DATA #1

DATA #2

AUTOM8 SEGMENTATION

SAPSEGMENTATION

MERGEDSEGMENTATION

HTMLEMAILS

PRINTED

TEXTS

CALLCENTRE

INTEGRATION

MAILING HOUSE

INTEGRATION

PLAINTEXT

EMAILS

Want to find out more? Get in touch with us at : solutions@seneca.consulting

COMMUNICATION CONTENTMANAGEMENT

Built-in email CMS editor

You can set up your prefered email contents with an easy to use CMS.

• Merge tag management

• Predeveloped email templates

• Form communication integration

• Landing page integration

• Complex delivery scheduling

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Call centre integration

With the high-level segmentation and automation you can treat a follow-up phone call, as a follow-up email.

This approach can be integrated into the activity management process to provide full control of the process and to measure your exact conversion rate.

4

Back and forward text sending integration

AutoM8 provides easy to use text sending features, where your text can be connected to your mobile-friendly entry forms and landing pages

• Merge tag management

• Pre-developed email templates

• Form communication integration

• Landing page integration

• Complex delivery scheduling

The receiver will experience the text such as an email, with all the functions available

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Personalised Printed DM

You can have your postal mails as personalised and as flexible as an advanced email communication.

With mailing house integration, sending a postal mail will be the same experience as sending an email.

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Want to find out more? Get in touch with us at : solutions@seneca.consulting

ACTIVITY REPORTS

Timeline sending report

To see the volume of the follow-up type, ongoing communication

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Overall Metrics Report

To see the efficiency of your communication

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Click Through Report

To see the conversion of your communications

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