opening remarks - appnexus programmable marketing forum
TRANSCRIPT
OPENING REMARKS Brian O’Kelley CEO & Co-Founder
#ANEventsWeek
By 2020
34 Billion DEV I C ES W I L L B E CONNEC TED TO THE I N T ERNET
That’s MORE THAN 4 DEVICES FOR EVERY HUMAN on Earth
Source:BIIntelligence
Alexa Skills
User in segment 1234
Domain is theguardian.com
City is London, UK
Hour is between 9:00 - 16:00
£0.83£0.25
£0.34£1.23 £0.89
YES
YES
YES
YESNO
NO
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NO
Programmable Marketing
PA R TN E R E CO S Y S T EM
L EA RN I NG A LGOR I T HMS
R EA L - T IM E DATA