appnexus publisher summit keynote
TRANSCRIPT
![Page 1: AppNexus Publisher Summit Keynote](https://reader033.vdocuments.us/reader033/viewer/2022051503/587aba371a28abc0478b52bb/html5/thumbnails/1.jpg)
![Page 2: AppNexus Publisher Summit Keynote](https://reader033.vdocuments.us/reader033/viewer/2022051503/587aba371a28abc0478b52bb/html5/thumbnails/2.jpg)
#APPNEXUSSUMMIT
Saving the InternetBrian O’Kelley, CEO & Co-Founder, AppNexus
![Page 3: AppNexus Publisher Summit Keynote](https://reader033.vdocuments.us/reader033/viewer/2022051503/587aba371a28abc0478b52bb/html5/thumbnails/3.jpg)
#APPNEXUSSUMMIT
MARKETERS
CONSUMERS PUBLISHERS
VERIFICATION
AD LOAD
AD BLOCKERS
VIRTUOUS CYCLE
![Page 4: AppNexus Publisher Summit Keynote](https://reader033.vdocuments.us/reader033/viewer/2022051503/587aba371a28abc0478b52bb/html5/thumbnails/4.jpg)
#APPNEXUSSUMMIT
MARKETERS
CONSUMERS PUBLISHERS
Increase marketer trust and ad effectiveness
3 PROBLEMS TO SOLVE1
2
3
Improve user experience
Increase publisher monetization
![Page 5: AppNexus Publisher Summit Keynote](https://reader033.vdocuments.us/reader033/viewer/2022051503/587aba371a28abc0478b52bb/html5/thumbnails/5.jpg)
#APPNEXUSSUMMIT
MARKETERS
CONSUMERS PUBLISHERS
3 PROBLEMS TO SOLVE1
2
3
Increase marketer trust and ad effectiveness
Improve user experience
Increase publisher monetization
![Page 6: AppNexus Publisher Summit Keynote](https://reader033.vdocuments.us/reader033/viewer/2022051503/587aba371a28abc0478b52bb/html5/thumbnails/6.jpg)
#APPNEXUSSUMMIT
MARKETERS
CONSUMERS PUBLISHERS
3 PROBLEMS TO SOLVE1
2
3
Increase marketer trust and ad effectiveness
Improve user experience
Increase publisher monetization
WE CAN SOLVE THIS
2 Compress the supply chain
1 Reduce latency
3 Data science