open source marketing
Post on 21-Oct-2014
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DESCRIPTION
if you like it check out my blog at eventmanagment.blogspot.comTRANSCRIPT
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Julius
LIVING IN AN OPEN SOURCE WORLD – v0.01
eventmanagement.blogspot.com
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Presentation
Overview
What is open source anyway?
Open vs. Proprietary
Mozilla Firefox
Perspective for marketers
Question sessions
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Concepts and
Applications
ColaBeer
Hardware Software
DesignJournalism
PoliticsYoga
Marketing
Open source is
Access to the source
Availability for modifications
Permission to distribute
Community Effort
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Proprietary Software
Copyright, Licences, Patents
Source protection
Software is licensed
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BazaarLinux
CathedralGNU
The Open Source
Process
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The Open Source
Process cont’d
Pyramid process
Everyone can contribute
Fork
Peer Competition and Reputation
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Case StudyMozilla
Firefox - History
Started on the Mozilla Suite based on Netscape
Initially developed by Hyatt and Ross
Born as a fork againstSoftware bloat
Phoenix – Firebird –
Firefox (1.0 Released 11/2004)
Based on XULUser Interface
Markup Language
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Case StudyMozilla
Firefox - Numbers
1 - +25 million downloads in the 99 days
2 after the initial 1.0 release
A year later Firefox had its 100 millionth download
11/05 Firefox 1.5 was launched with 2 million download in 36 hrs
12/05 Enters Top ten Global Brands
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Case StudyMozilla
Firefox - The Brand
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Open Source Marketing
Consumer access the source i.e. the Brand
Marketers dialogue with consumers and co-produce ads
Communication is real not constructed
Brands are not proprietary
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Open Source MarketingApplications - 1
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Question time
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Reference
- Raymond, E.S. 1999. The Cathedral & the Bazaar, O’Reilly- Torvalds, L. and Diamond, D. 2001 Just for fun : the story of an accidental
revolutionary HarperBusiness New York - Weber, S. 2004 The Success of Open Source Harvard University Press,
Cambridge USA- http://en.wikipedia.org/wiki/Mozilla_firefox - http://en.wikipedia.org/wiki/History_of_Mozilla_Firefox- http://en.wikipedia.org/wiki/Open_Source- opensource.org/docs/definition.php- http://www.collaboratemarketing.com/open_source_marketing/- http://www.cluetrain.com/- www.firefoxflicks.com