itfest 2014 - open source marketing
DESCRIPTION
Open Source Marketing in Hong Kong and AsiaTRANSCRIPT
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Open Source Marketingin Hong Kong and Asia
Sammy Fung
sammy.hk
ITFest 2014 – Seminiar of Free and Open Source in Hong Kong 2014/4/12
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Sammy Fung
● Software Developer – use and develop open source software.
– Perl → PHP → Python.
– own a startup of web and mobile technology.
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Sammy Fung
● 15+ years in Open Source Communities.– started Linux User Group and few IT Communities
since 1997.– organize and attend Open Source / Web / Mobile
Conferences and Communities in Asia.
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Agenda
● Open Source Marketing in Hong Kong and Asia.– Execution
● Communities● Events
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Everything is Marketing
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1st Linux User Group meetup (1997)
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1st Linux Exhibition Booth (1998)
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1st Linux Seminiar (1999)
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IEEE HK Linux Seminiar (1999)
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Linux Talk (1999)
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LinuxWorld Hong Kong (2000)
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LinuxWorld Hong Kong (2000)
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Linux Talk (2001)
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LUG Booth at HK IT Expo (2001)
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Linux Cafe (2001)
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Linux Talk (2003)
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Embedded Linux Seminiar (2004)
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Linux Expo (2004)
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Samba & Open Source (2004)
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Firefox 1.0 Launch Event (2004)
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Samba (2006)
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Chinese FreeFont Seminiar (2007)
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Free Software (2007)
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Open Source (2007)
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SVK Version Control (2007)
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Maemo & MeeGo (2010)
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Firefox 3 Launch Party (2008)
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Software Freedom Day 2009
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COSCUP 2011
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GNOME 2012 Hong Kong
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COSCUP 2012
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MozCamp Asia 2012
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GNOME Asia Summit 2013
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COSCUP 2013
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COSCUP 2013
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COSCUP 2013
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COSCUP 2013
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COSCUP 2013
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Malaysia Open Source Conf 2013
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PyCON APAC 2013
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Mozilla Summit 2013
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Mozilla Summit 2013
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Mozilla Summit 2013
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HK Open Source Conference 2013
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Everything is Marketing
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Marketing Strategy
● Corporations– Big Vendors
– Startups
● Communites– People
– Projects
– Events
– Social Network
● Competitors
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Marketing Plan
● Presentating Our Upcoming Plans in HK / Asia.● Listening to Vendors / Sponsors.● Understanding Product and Service.● Defining Marketing Plan.● Executing Marketing Plan.● Review.
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Marketing Elements
● Tasks● Milestones● Budget● Team● Benchmarks
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Marketing Execution
● Branding● Who● Media Relations● Social Media● Target Audience
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HKOSC Branding
● Media Partners● Supporting Organizations● Social Network.● Hong Kong, Taiwan, China, Asia, Global.● Oversea Speakers in 2014 = 20.
– 2013 = 5.
● Participants in 2014 = 250.– 2013 = 150.
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HKOSC Marketing
● Tracks:– Developer and DBA
– Workshop
– Mozilla
● Competition.● Exhibition.● Lucky Draw.● Corporation with WIDS.
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HK Open Source Conference 2014
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HK Open Source Conference 2014
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HK Open Source Conference 2014
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HK Open Source Conference 2014
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HK Open Source Conference 2014
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HK Open Source 2014
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HK Open Source Conference 2014
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HK Open Source Conference 2014
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HK Open Source Conference 2014
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HK Open Source Conference 2014
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HK Open Source Conference 2014
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HK Open Source Conference 2014
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HK Open Source Conference 2014