open media - unesco · 2014-10-08 · director open media unit open university ... learning space...

Andrew Law Director Open Media Unit Open University [email protected] Engaging Learners through OERs at the Open University, UK Open Media

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Andrew Law

Director Open Media Unit

Open University

[email protected]

Engaging Learners through OERs

at the Open University, UK

Open Media

Sam

ple

Page 3: Open Media - UNESCO · 2014-10-08 · Director Open Media Unit Open University ... Learning Space Study frozen planet Learning Tools Rate and Review Related educational resources

Structured

Content

Production

System

Page 4: Open Media - UNESCO · 2014-10-08 · Director Open Media Unit Open University ... Learning Space Study frozen planet Learning Tools Rate and Review Related educational resources

Structured

Creation

Manage &

Transform Distribute

Structured Content Production System

Page 5: Open Media - UNESCO · 2014-10-08 · Director Open Media Unit Open University ... Learning Space Study frozen planet Learning Tools Rate and Review Related educational resources

OU VLE

Students

(0.25m)

OpenLearn

CMS/VLE

(6m)

OpenLearn

Communities

CMS/VLE

Fre

Structured

Creation

Manage &

Transform Distribute

Structured

Creation Manage &

Transform

Distribute

Structured

Creation

Manage &

Transform Distribute

Open University Funded

Externally

Funded

Fee

Exploiting the Content Production System

Page 6: Open Media - UNESCO · 2014-10-08 · Director Open Media Unit Open University ... Learning Space Study frozen planet Learning Tools Rate and Review Related educational resources

UNICEF

Health Educators

Ethiopia

Gates Foundation

Community Colleges

HEFC

Higher Education Inst.

UNISON

Unionised Workers

Example Open Learning Communities

Page 7: Open Media - UNESCO · 2014-10-08 · Director Open Media Unit Open University ... Learning Space Study frozen planet Learning Tools Rate and Review Related educational resources

Thankyou!

www.open.edu/openlearn

Page 8: Open Media - UNESCO · 2014-10-08 · Director Open Media Unit Open University ... Learning Space Study frozen planet Learning Tools Rate and Review Related educational resources

Sam

ple

Page 9: Open Media - UNESCO · 2014-10-08 · Director Open Media Unit Open University ... Learning Space Study frozen planet Learning Tools Rate and Review Related educational resources

Existing Returns

Brand views (value)

BBC archive assets (product)

Brand Halo (value)

Social Mission (income)

Free ‘paid’ Google Adwords (value)

Research (income)

Registrations /Retention/Progression (income)

Partner deals (saving)

Return on Investment - Current

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