open innovation - what companies can learn from open source communities
TRANSCRIPT
@ale_fattorini
WHAT COMPANIES CAN LEARN FROM OPEN SOURCE COMMUNITIES
OPEN INNOVATION
Alessio Fattorini
@ale_fattorini
OPEN SOURCE IS FOR GEEKS
@ale_fattorini
OPEN SOURCE IS FOR MOOCHERS
@ale_fattorini
OPEN SOURCE IS COMPLEX
@ale_fattorini
COULD BE WRONGEVERYTHING YOU KNOW ABOUT OPEN SOURCE COMMUNITIES
@ale_fattorini
BOOST INNOVATIONOPEN SOURCE COMMUNITIES CAN
@ale_fattorini
OPEN INNOVATION FROM OPEN SOURCE COMMUNITIES
ALESSIO FATTORINI
▸ Work at Nethesis (Italy)
▸ NethServer Community Leader
▸ Linux Sysadmin and Project manager
▸ Build Welcoming Communities
▸ Connect People and work with Open Source
▸ Prosecco Evangelist
@ale_fattorini
OPEN INNOVATION, WHAT COMPANIES CAN LEARN FROM OPEN SOURCE COMMUNITIES
OPEN SOURCE ISN’T FOR GEEKS
▸ It’s literally everywhere
▸ Open Source is completely eating the world
▸ A de facto model for innovation
@ale_fattorini
OPEN INNOVATION, WHAT COMPANIES CAN LEARN FROM OPEN SOURCE COMMUNITIES
OPEN SOURCE ISN’T FOR MOOCHERS
▸ It will surprise you
COMMITMENT TO THE OPEN SOURCE COMMUNITY AND OPEN SOURCE DEVELOPMENT IS THE KEY TO OUR SUCCESS
Jim Whitehurst
OPEN INNOVATION, WHAT COMPANIES CAN LEARN FROM OPEN SOURCE COMMUNITIES
@ale_fattorini
OPEN INNOVATION FROM OPEN SOURCE COMMUNITIES
IS OPEN SOURCE COMPLEX?
NOT AT ALL
@ale_fattorini
OPEN INNOVATION, WHAT COMPANIES CAN LEARN FROM OPEN SOURCE COMMUNITIES
▸ Free, Open Source, CentOS based, all-one Linux Server distribution.
▸ It’s accessible, easier to adopt and simpler to understand.
▸ Helps sysadmin have success in IT space by leveraging the power of a Linux server without complexity
@ale_fattorini
HOW CAN I IMPROVE MY BUSINESS?IF I RELEASE MY CODE FOR FREE
@ale_fattorini
OPEN INNOVATION FROM OPEN SOURCE COMMUNITIES
COMMUNITY IS THE KEY HERE
▸ Open Source is about more than just code, it’s about community and process
▸ Bringing people together and encourage them to use contribute and evangelize your product
TO GO FAST, GO ALONE. TO GO FAR, GO TOGETHER.
African Proverb
OPEN INNOVATION, WHAT COMPANIES CAN LEARN FROM OPEN SOURCE COMMUNITIES
@ale_fattorini
THE BEST WAY TO HAVE A GOOD IDEA IS TO HAVE A LOT OF IDEAS
INNOVATION
@ale_fattorini
OPEN INNOVATION, WHAT COMPANIES CAN LEARN FROM OPEN SOURCE COMMUNITIES
INNOVATION
▸ Having different point of view on your product is essential
▸ How many disrupting ideas can a company like Nethesis create?
▸ Ability to invite the entire world to continuously improve the product
@ale_fattorini
OPEN INNOVATION, WHAT COMPANIES CAN LEARN FROM OPEN SOURCE COMMUNITIES
COMMUNITY = IDEAS FACTORY
▸ No matter who you are, most of the smartest people work for someone else.
▸ Don’t just look at the crowd. We innovate in, with and through communities
@ale_fattorini
OPEN INNOVATION FROM OPEN SOURCE COMMUNITIES
FROM THE OUTSIDE
▸ Enable the company to look at itself from the outside
▸ Catch your strengths and weaknesses
▸ Who the product audience is
NETHSERVER IS AN OPERATING SYSTEM FOR LINUX ENTHUSIASTS, DESIGNED FOR SMALL OFFICES AND MEDIUM ENTERPRISE
NETHSERVER IS AN OPERATING SYSTEM FOR LINUX ENTHUSIASTS, DESIGNED FOR SMALL OFFICES AND MEDIUM ENTERPRISE
NETHSERVER IS AN OPERATING SYSTEM FOR LINUX ENTHUSIASTS, DESIGNED FOR SMALL OFFICES AND MEDIUM ENTERPRISE
@ale_fattorini
OPEN INNOVATION FROM OPEN SOURCE COMMUNITIES
OPEN SOURCE COMMUNITY BENEFITS
@ale_fattorini
OPEN INNOVATION FROM OPEN SOURCE COMMUNITIES
OPEN SOURCE COMMUNITY BENEFITS
▸ Feedback
@ale_fattorini
OPEN INNOVATION FROM OPEN SOURCE COMMUNITIES
OPEN SOURCE COMMUNITY BENEFITS
▸ Feedback
▸ Comparisons
@ale_fattorini
OPEN INNOVATION FROM OPEN SOURCE COMMUNITIES
OPEN SOURCE COMMUNITY BENEFITS
▸ Feedback
▸ Comparisons
▸ Testing and bugs
@ale_fattorini
OPEN INNOVATION FROM OPEN SOURCE COMMUNITIES
OPEN SOURCE COMMUNITY BENEFITS
▸ Feedback
▸ Comparisons
▸ Testing and bugs
▸ Content
@ale_fattorini
OPEN INNOVATION FROM OPEN SOURCE COMMUNITIES
OPEN SOURCE COMMUNITY BENEFITS
▸ Feedback
▸ Comparisons
▸ Testing and bugs
▸ Content
▸ Development
@ale_fattorini
OPEN INNOVATION FROM OPEN SOURCE COMMUNITIES
OPEN SOURCE COMMUNITY BENEFITS
▸ Feedback
▸ Comparisons
▸ Testing and bugs
▸ Content
▸ Development
▸ Translations
@ale_fattorini
HOW TO BUILD A COMMUNITY?
@ale_fattorini
START SMALL AND GROW ORGANICALLY
DON’T LAUNCH A COMMUNITY
@ale_fattorini
CREATE A FOUNDERS GROUP
@ale_fattorini
BRING EVERYONE THERECREATE A UNIQUE PLACE TO CONGREGATE
@ale_fattorini
OPEN INNOVATION FROM OPEN SOURCE COMMUNITIES
CREATE ACTIVITY
▸ You may need to manufacture the first interactions
▸ Don’t invite people to an empty place
@ale_fattorini
OPEN INNOVATION FROM OPEN SOURCE COMMUNITIES
BE WELCOMING
▸ First experience is critical
▸ Feel acknowledged
▸ Know what to do first
▸ First post -> prompt response
@ale_fattorini
OPEN INNOVATION FROM OPEN SOURCE COMMUNITIES
BE INCLUSIVE
▸ Create an environment where people feel safe
▸ It doesn’t matter how fun and amazing your project is. If people don’t feel safe they wont’ contribute.
▸ Create some rules and lead by example
@ale_fattorini
OPEN INNOVATION FROM OPEN SOURCE COMMUNITIES
LISTEN TO YOUR COMMUNITY
▸ You will tempted to steer the discussion too much
▸ Be open-minded and be ready to change your mind
▸ Be ready to discuss and ask people to do the same
WHEN WE’RE CLOSE TO IDEAS, WE HEAR CRITICISM. WHEN WE’RE OPEN TO CRITICISM WHAT WE GET IS ADVICE.
Simon Sinek
OPEN INNOVATION, WHAT COMPANIES CAN LEARN FROM OPEN SOURCE COMMUNITIES
@ale_fattorini
OPEN INNOVATION FROM OPEN SOURCE COMMUNITIES
BE OPEN AND TRANSPARENT
▸ Introducing open innovation is a huge cultural shift
▸ You will tempted to keep your discussions private. Tell your people to stop doing that.
▸ Try to work out loud
@ale_fattorini
OPENESS?HOW DO YOU PRACTICE THAT
@ale_fattorini
HOW WE’RE TAKING CLSX EVENTS TO THE NEXT LEVEL
OPEN DEVELOPMENT PROCESS
▸ All bugs, roadmap and development planning are completely public on our github (Input from others to reproduce the problem)
▸ All feature requests are collected on our community platform
▸ Refine proposal, members can start working on ideas
▸ Make beta and Rc versions of NethServer regularly available.
▸ Follow development
▸ Early feedback
@ale_fattorini
DRAWBACKS
@ale_fattorini
DEFINITELY TAKES SOME TIME AND RESOURCES
SUPPORTING YOUR MEMBERS AND LEADING THE DISCUSSIONS
WHEN THEY LOOK AT IT AS A TACTICCOMPANIES FAIL AT COMMUNITY
@ale_fattorini
A CORE PART OF THE BUSINESS PHILOSOPHY
INSTEAD OF MAKING IT
@ale_fattorini
OPEN INNOVATION FROM OPEN SOURCE COMMUNITIES
COMMUNITY IS NOT
▸ Marketing
▸ An efficient short-term strategy
▸ Very small representation of the full potential value
@ale_fattorini
OPEN INNOVATION, WHAT COMPANIES CAN LEARN FROM OPEN SOURCE COMMUNITIES
IT CAN DO SO MUCH MORE
▸ Completely set your business apart from every company in the field
▸ Redefine markets
▸ Inspire milions of people
▸ Give them a sense of belonging
▸ Make them feel an incredible bond
A WHOLE LOT OF MONEYIT CAN MAKE YOU
@ale_fattorini
WILL ALWAYS WINCOMMUNITY-DRIVEN COMPANIES
@ale_fattorini
THANK YOU
@ale_fattorini nethserver.org
nethesis.it