open innovation - the future of crowdfunding, conference, berlin 2013-04-17
DESCRIPTION
Open Innovation and Crowdfunding, Conference, Berlin, Germany: Reinhard Willfort is Founder and CEO of ISN - Innovation Service Network. 2008 he started Austria's 1. Crowdsourcing platform www.neurovation.net. In 2012 with www.1000x1000.at he established the 1. Crowdinvesting platform in Austria. 1000x1000.at is founding member of the European Crowdfunding Network.TRANSCRIPT
Open Innovation & Crowdfunding
Reinhard Willfort, The Future of Crowdfunding, Berlin, 2013-04-17
Leidenschaff t Innovation®
© 2013 ISN
Agenda
Innovationmanagement @ ISN
Open Innovation – how does it work?
From Crowdsourcing to Crowdfunding to ...
Crowdfunding – what comes next?
© 2013 ISN
Example Woodworker: Product Innovation „Zirbenliebe“
differentiation through innovation – www.Zirbenliebe.at
150y old trunks + 25y experience woodworking + industrial design
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Dresscode21 - functional Designer-Shirt
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„That willnever work“
We need a culture of innovation!
work hardduty
successmyself
diligenceconformity money
Past: „Industrialcareer logic“
Source: Zukunftsinstitut
money
myself
successjoy
self-realization
freedom
Source: Zukunftsinstitut
Career logic in a „knowledge economy“
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Innovation ability: Hierarchy and Network in the same organization
In Anlehnung an P. Kruse, 2010
Hierarchy NetworkStability
Implementation
Change processCreativity
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Open Innovation…how does it work?
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…like this?
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Smart Innovation Tools for Open Innovation
ToolGatekeeper
Individuals
Innovation 1.0
Tool
ToolTool
Tool
Tool
Innovation 2.0
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Closed Innovation vs. Open Innovation
Closed Innovation
Development
Open InnovationOpen Innovation
Development
Companies develop and commercialize ideas exclusively with internal resources, especialy members of R&D department
Companies develop and commercialize ideas exclusively with internal resources, especialy members of R&D department
Companies commercialize third-party innovations in addition to internally
developed innovations and foster co-operation with suppliers, research
institutions, customers, etc.
Companies commercialize third-party innovations in addition to internally
developed innovations and foster co-operation with suppliers, research
institutions, customers, etc.
Chesbrough (2003)
funnel of ideas
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OI & IT: „The Rise of Crowdsourcing“[Jeff Howe 2006, wired]
Crowdsourcing
Crowd Creativity
Crowdfunding
Crowd-investing
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Crowdcreativity
Task & CI:Customer, Employee, User
Idea generation with community
Review and consolidation of ideas by the community itself
(optional)
First Pre‐Selection
Final selection by jury
Awards for the "winning idea (s)"
Implementation of the Idea to Innovation
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Crowdsourcing use-cases
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• AVL List GmbH - GREAT IDEAS
• Task: Group-wide idea initiative to fill up the idea pipeline for 4 strategic issues
• Brainstorming with an integrated Neurovation.net instance
• Potential: 5,250 employees
• > 850 employees (> 15% corporate participation)
• 52,000 hits in 3 months
• Approx. 150 ideas
• 80 ideas in community rating with over 2,200 ratings
• 20 Final ideas for the jury review
• 3 winners (+6 more ideas)
• Also: > 300 feedbacks, 350 "Like" & about,
• many new internal network connections
Successful Project
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• National Library of Economics (Hamburg & Kiel)
• Ideafinding through their own instance (moderation and support)
• Task: Expansion of Web (2.0) Services
• Potential: 10,000 customers, 300 employees
• Goal: development of an innovation community
• Objective: Looking for lead users (MA)
• Integration of users in the implementation of the ideas
• 150 entries
• 3 Ideas
Successful Project
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• Austrian Mobile Power
• Crowdsourcing via neurovation.net
• Task: create a logo for eMobility in Austria
• Objective: awareness of the issue
• Objective: Develop a Facebook Page
• General. valid logo
• 150 entries
• 125 in Review
• Approx. 10,000 Votes
• 20 Winners in 1st Round
• 1 Logo
Successful Project
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From Crowdsourcing to Crowdfunding to ...
© 2013 ISN
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Focus of 1000x1000 Crowdinvesting platform
12M
Cap
ital N
eed,
Ris
k
Zeit24M 36M
0 - 30k € > 5 Mio. €
Proof of Concept,Prototyp,Application
Risk
Idea, Concept,Team Go to market,
Product,Marketing
1000x1000 Network
Expansion,Internationalization
Need of capital
0M
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RealizationStart? Innovation
Investors, Multiplier
Concept
Creatives, Founders, SME
Crowdcreativity Crowdinvesting
„Crowdpower 2.0“
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Crowdcreativity vs. Crowdfunding?
€ 1000comment
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1) Crowdcreativity: How to get early feedback from the market?How to find partner for your entrepreneurship team?
2) Crowdinvesting: How to rise money for financing your idea?How to push your idea fast to the market?
Crowdpower 2.0
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The new formula for Open Innovation
(IdeaxCapital)SocialMedia
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Crowdfunding –what comes next?
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Future Trends
We will see a lot of „Crowdxxxxx“
„Gamification“
Business Model Innovation
…
© 2013 ISN 30
Dr. Reinhard WillfortISN - Innovation Service Network GmbH8010 Graz, AUSTRIAHugo-Wolf-Gasse 6a Tel.: +43 316 919229 [email protected]: @willfort
Contact 1000x1000.at