open innovation models by chris hoffman in powerpoint format
TRANSCRIPT
Questions about The Next Generation of Software and Innovation
Chris HofmannIreland Sept. [email protected]
The key is for each new business to define the things that are important for their users, and stay focused on those things
“Make Great Software”, then figure out the business model. (not allows possible, but worth the effort)
For Mozilla we have 6 basic tough questions
Our 6 tough questions
Is it secure and safe enough? Is the web and the browser fast enough? Is it easy to use? Is it “interoperable / compatible” enough? Does it reach enough people, on enough
devices, and in enough languages? Is it a useful and does it aid navigation to
content ? Innovation is about trying 100's of things to find
2 or 3 good answers
To Innovate
• Repair the 'bad' choices from the past– Simplify
– Throw stuff out
• Look for Opportunities in the Questions– Habits and needs change and evolve
– Tab Browsing
– Worked for 6 or 7 Tabs
– It doesn't work as well when users have 40 tabs
Great Software
Solves a Real Problem
Simplifies, Speeds, Puts Users in Control
Provides a good collection of choices– Serve the best interest of the user?
– Serve the best interest of the software provider?
– Serve both?
Sustainable organizations work on the union of good user and provider choices...
Research on Choice
• From the books “Nudge” and “Blink” and “Sway”
• Reactive v. Contemplative Decisions
• Order of Choices Matters– How to ask people what they want is hard
– How happy are you?
• Humans Not Wired to Make Good Choices
• Software “Choice Architects” Can Help
• If you are developing software you are a “Choice Architect”
• Step up to the challenge! ;-)
How does this all fit together?
An Economic Model of Engagement and
New dimensions of Openness
Get users to provide data
Get users to participate in your “network”
These are basic premises of many Cloud Computing, Social Networks, SaaS applications across the software industry....
Both of these are heavily reliant on trust, openness, commitment and demonstrated ability to “not be evil”
Expanding Dimensions of Openness
Product hot____ <___notDistribution Grass Roots ConventionalProduct as Platform Open ClosedPublic Asset FLOSSDecision Making Distributed Centralized
Participatory ExclusivePeer Review
Communication Open SecretiveProduct Planning Open/RFC ClosedOrg Structure Starfish Spider
Propritary
Devel. Approach
How Open is YourProduct?
How Open is Your Org?
Hundreds of Chances to be “Open” each day
Creating Open (Trusted) Organizations is Hard
Its made of 1000's of decisions
made in many different dimensions
over many years.
Keep asking the questions every day.
How Open/Transparent/Observable/Engaging is Our Organization?
How Well Are We Serving Our Users?
