open government and social media

Open Government & Social Media

11 October 2011 – Maine Digital Government Summit

Dani BurnsSr. Social Media Strategist

About.me/daniburnsEmail: [email protected]

© 2011 FairPoint Communications - All Rights Reserved.

Dani BurnsSr. Social Media StrategistFairPoint Communications

My Company: http://www.fairpoint.comEmail: [email protected] Me: About.me/daniburnsTwitter: @danimburns

11 October 2011 – Maine Digital Government Summit


About Me

What to Expect?

© 2011 Business Name - All Rights Reserved.



Zombies

Contests

Outer Space

Ninjas

State of the Union




Over the past few years, we’ve experienced a crisis of public confidence in our government while, at the same time, there has been a dramatic increase in the accessibility of social technologies to the general public.

Quick, tell me the good news!




Desire for Information


Of adult Internet users have looked for info about a public policy or issue

Have received online advice from a government agency

Have researched government documents or statistics

Have downloaded government forms48% 41%

35% 25%

Some 40 percent of Internet users have gone online for raw data about government spending and activities.

http://www.slideshare.net/govloop/pew-government-online-study



U.S. Constitution, 1787

Freedom of Information Act, 1966

Electronic Freedom of Information Act Amendments, 1996

Memorandum on Transparency and Open Government, 2009

Open Government Directive, Dec 8, 2009

Open Government Partnership, Sep 19, 2011

Acceleration of Open Government Concepts




‘A tremendous amount of creativity has been unleashed at the local level in finding solutions’

Source: Ariana Huffington, The Fed Talks 2011, http://fedscoop.com/fedtalks-flashback-arianna-huffington/

Creativity

Open Communication Def: Authentic, two-way

communication that allows for an interchange of thoughts and ideas.

Four

NYC Digital Roadmap


• Digital audience of 4 million• 202 million pageviews of NYC.gov in 2010• 52 agencies• 4,000 points of engagement• 98% residential broadband access• 200 social media channels



Hurricane Irene



http://newsfeed.time.com/2011/04/07/5-questions-with-twitter-savvy-newark-mayor-cory-booker/

Newark Mayor, Cory Booker, tweeted updates throughout the storm and personally reached out to citizens to help.

"The best way to get people away from their computer is through the computer; you can't organize thousands of people in New York City [the way Occupy Wall Street has] without the web," he said.

- Jeremiah Heimans, co-founder and CEO of Purpose

Source: http://www.huffingtonpost.com/2011/10/06/occupy-wall-street-social-media_n_999178.html

173,545 Occupy Wall St. Facebook ‘likes’

129,585 Facebook conversations

42,171 @OccupyWallStNYC Twitter followers

10,000 YouTube videos tagged “occupy wall street” in last month

900 events on Meetup.com

200+ spin off Facebook and Twitter accounts

Occupy Wall Street



Amplified Reach:

CDC Prepares for Zombie Apocalypse


Purpose: Get people thinking about emergency readiness

Before zombies:• Average blog posts get 3,000 page views per week • @CDCemergency 12,000 Twitter followers

Zombie arrival: • On Wed, the CDC website crashed when 30,000 people visited the site• Overnight, Twitter followers grew to 1.2 million

Centers for Disease Control and Prevention‘Preparedness 101: Zombie Apocalypse’

“If you’re ready for a zombie apocalypse, then you’re ready for any emergency.”



Open Data

Def: Making a subset of government data available for public consumption without restricted use.



Mike Says It Best…

Source: http://www.itdashboard.gov/



Federal IT Dashboard

Launch:June 2009 by Vivek Kundra, US national CIO at Personal Democracy Forum

Overview:The IT Dashboard is a enables ‘federal agencies, industry, the general public and other stakeholders’ to view details of federal information technology investments.

Access:Source code available to the public to build upon




What is the result?

Health Data App – hospital rankings, prescription drug data

Influence Explorer – connect the dots of political campaign contributions.

ClearSpending – analyze how US government agencies are reporting data on spending.

What is it?

Non-profit, nonpartisan organization that utilizes open government data to provide to display information to the public in an alternate, easily accessible way

Sunlight Foundation

Open DevelopmentDef: Empowering people with the access and information they need to work toward collaborative solutions.

Enable the public to create and sign petitions on a range of issues. If a petition meets a public signature threshold, it will be reviewed by White House policymakers, who will consult relevant administration officials and provide an official public response.

Source: http://www.WhiteHouse.gov/WeThePeople

We The People



What is it?Allows anyone to report and track non-emergency issues anywhere in the world via the Internet.

What is the result?Empowers citizens, community groups, media organizations and governments to take care of and improve their neighborhoods.



SeeClickFix



Let’s Move! Michelle Obama

Overview:App development contest focused around creating software tools to promote healthy lifestyle choices for kids.

Access:Tools and games built using USDA nutrition dataset recently made public through the Open Government Initiative

Result:58,000 supporters46,000 Twitter followers to @USDA

Competition Winner:

Inflection Point


Open Communication

Open Data

INNOVATION



Open Development

Connecting with NASA



Open

CollaborativeAccessible

Innovative

Why Social Media?


Social

Scalable



Make government more transparent and accessible

Provide people with information that they can use in their daily lives

Solicit public participation in decision-making

Collaborate with all sectors of the economy on new and innovative solutions

What’s the end game?

Getting there won’t be easy…

Closing Ideas


We are in a time where there is so much focus on our deficits, but what is most amazing are our surpluses.

We have an overabundance of skills, time and resources.

The question is how can we use modern technology and social media in a way to capture that and to scale them and to bring people together in a way that we could not have done with such speed in another era.

Arianna Huffington,

Founder The Huffington Post




Thank You!



Dani BurnsSr. Social Media StrategistFairPoint Communications

My Company: http://www.fairpoint.comEmail: [email protected] Me: About.me/daniburnsTwitter: @danimburns11 October 2011 – Maine Digital Government Summit


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