Onthehouse Holdings Full Year 2013 Results

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Continued FY13 top line growth enables business reinvestment

Consumer division starting to leverage its foundations

Real Estate Solutions division growing recurring revenues

Uniquely positioned to grow

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30 June 2013

Real Estate Solutions 22,056 16,537 +75%

Consumer Online 2,044 (275) -13%

Unallocated income / (expenses)

(9,213)

Total 24,100 7,049 29%

30 June 2012

Real Estate Solutions 19,333 13,111 +68%

Consumer Online 950 454 +48%

Unallocated Income / (expenses)

(5,612)

Total 20,283 7,953 +39%

Top line growth enabling reinvestment • Operating revenue up 19%

• RES revenue increased by 14% with a relatively flat market share (whilst up-selling program scales)

• Consumer Online revenue increased by 115%, as it established its sales capability and continued to scale traffic

• EBITDA down 11% to $7.0m

• Increased RES earnings by 26% which were re-invested into building capability (with an increase of ~40% of workforce).

• NPAT of $1.0m including non-cash amortisation of acquired intangibles of $5.3m

Information in addition to IFRS measures included in this report has been used for consistency and user readability. The measures have been derived from audited information contained in the financial statements.

Sales revenue 24,100 20,283 +19%

- Real Estate Solutions 22,056 19,333 +14%

- Consumer Online 2,044 950 +115%

EBITDA 7,049 7,953 -11%

Underlying EBITDA 7,121 8,165 -13%

NPAT 1,008 2,141 -53%

Division Revenue EBITDA Margin Performance $’000 $’000 %

($‘000) FY13 FY12 Change

3

0

5,000

10,000

15,000

20,000

25,000

30,000

2011 2012 2013

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s

Financial Year

Historical Revenue and EBITDA

Revenue

EBITDA

Operatingcashflow

* Proforma results, no information available for cashflow

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Business reinvestment to drive future growth

• Building capability across a number of functional areas with an increase of ~ 40% of the workforce

• Data technology platform

• Data aggregation strategy and assets

• Growth in data and mobile product and development teams

• Improving consumer and real estate agency engagement through enhancements on onthehouse.com.au

• Development of a real estate agency data product

• Continued development and customisation of our advertising media products and data solutions to financial institutions

• Infrastructure platforms for financial services and real estate customers -

200

400

600

800

1,000

1,200

1,400

2012 2013

$'0

00

s

Financial Year

Product & Platform

RES

COD

Data

4 Information in addition to IFRS measures included in this report has been used for consistency and user readability. The measures have been derived from audited information contained in the financial statements.

0

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10,000

15,000

20,000

25,000

2012 2013

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Financial Year

Real Estate Solutions Segment

Historical Revenue and EBITDA

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EBITDA

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Generating strong cash flows

($'000) FY13 FY12 Change

Cash 4,187 3,066 +37%

Investments - 3,962 -100%

Goodwill and intangibles 66,287 59,618 +11%

Total assets 74,584 70,247 +6%

Total borrowings (3,842) (2,331) +65%

Total equity 62,229 61,287 +2%

($'000) FY13 FY12 Change

Operating cashflow 7,232 6,422 +13%

Investing cashflows (7,087) (5,782) +23%

Financing cashflows 976 679 +44%

Net change in cash 1,121 1,319 -15%

Cash at beginning of period 3,066 1,747 +76%

Cash at end of period 4,187 3,066 +37%

• Strong operating cash flow of $7.2m (up 13%) enabled the Group to:

• fund $1.2m of REAN and Residex acquisitions

• repay $1.7m of debt

• pay a $0.5m dividend in November

• increase the Group’s investment in product development - $2.5m (up 53%)

• Closing cash balance up 37% to $4.2m

• Positive net cash position at 30 June 2013

5 Information in addition to IFRS measures included in this report has been used for consistency and user readability. The measures have been derived from audited information contained in the financial statements.

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Continued FY13 top line growth enables business reinvestment

Consumer division starting to leverage its foundations

Real Estate Solutions division growing recurring revenues

Uniquely positioned to grow

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Unique consumer model FIRST MOVER ADVANTAGE

First Generation – Classified Listings Second Generation – Informed Property Decisions

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Source:

* Nielsen Market Intelligence - Jan 2013

+ Adapted from Nielsen Answers - Jan 2013

Google Analytics - June 2013 - may include duplication

~ Excludes Agent Sites

# Adapted from Nielsen Answers and Google Analytics - Jan 2013 - may include duplication

*Source: Nielsen Answers: NetView Hybrid – Jan 2013

• #1 Consumer Property Data Website • National Reach Media Network • Premium Qualified Audience • Surpasses Domain on a national reach basis

Number #1 Consumer Property Data Portal Number #2 Real Estate Media Network

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Onthehouse.com.au* Home Price Guide My RP Data

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Highly Engaged Audience – Content Driven

Traffic Growth – Unique Visitors Consumer Online – excluding agent sites

Consumer Online Revenue Growth

Bank Deals Secured

REAN Integrated

Lead Generation Commencing

Victorian Data issues resolved

Guestimate Improvements

User Engagement Increased

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500

750

1,000

1,250

1,500

1,750

2,000

2,250

2011 2012 2013

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’s

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1,000

1,100

1,200

1,300

1,400

1,500

1,600

Un

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000)

Source: Google Analytics – August 2013 – may include duplications

1,000

1,500

2,000

2,500

3,000

3,500

Jan-

12

Mar

-12

May

-12

Jul-1

2

Sep

-12

Nov

-12

Jan-

13

Mar

-13

May

-13

Jul-1

3

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f R

epo

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Source: onthehouse.com.au Internal tracking - August 2013

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Source: Financial Statements

Traffic and engagement driving revenue F

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Strategic Banking Partnerships Delivered

• Strategic partnerships with two of Australia’s leading banks

• CBA major sponsorship for the consumer property portal onthehouse.com.au

• Westpac Group major sponsorship of the Onthehouse iPhone and new Android apps

• Westpac Group will be investing in a strategic media integration play across Onthehouse’s Real Estate Ad Network

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Continued FY13 top line growth enables business reinvestment

Consumer division starting to leverage its foundations

Real Estate Solutions division growing recurring revenues

Uniquely positioned to grow

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Real Estate Agency Transitioning from hunting new doors to upselling & innovation

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Revenue, earnings and cashflow generation continued to scale during FY13

• RES Revenue up 14% to $22.1m

• EBITDA up 26% to $16.5m

• Monthly yield increased by 6% from $408 to $431 per office

• Growth will be achieved by bundling our products and solutions and upselling to our existing and substantial customer base, with resulting reduction in price per product but increasing yield per office “doors”

• Content empowered features, commencing with RE:Search data product is expected to further future sales growth

• As such, this transition will see flatter growth in “new doors” in the short term but increasing yield

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FY11 FY12 FY13

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Financial Year

Real Estate Solutions Segment

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Revenue

EBITDA

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Continued FY13 top line growth enables business reinvestment

Consumer division starting to leverage its foundations

Real Estate Solutions division growing recurring revenues

Uniquely positioned to grow

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Onthehouse – What we do

We help Australians make informed property

decisions by empowering them with freely

accessible information and facilitating

introductions to relevant local experts

To achieve that purpose, we work with

providers of property related businesses, by

assisting them:

With introductions to Australian home

owners, seeking local expertise; and

Operate their businesses more efficiently

by offering a one-stop-shop

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Consumer – Why Onthehouse?

• Property – our most important asset

• We aspire to own it and improve it

• Our home influences how we all see ourselves and engage with other people

• We spend a large % of our lives working to pay for these aspirations. If we make poor property decisions, we spend years working to pay for these decisions.

• Despite this, Australians often make uninformed property decisions. We have not had easy access to information, tools and advice to make those decisions.

Onthehouse is addressing this significant consumer need

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Real Estate Agency and Groups – Why Onthehouse?

Real Estate Agency & Groups

• Solving industry wants & needs

– Integrated solution

– Content empowered features

– Groups & Offices – Transparency:

• Market & office intelligence / data

• Reduced costs / revenue

• Process improvement / measures

– Lead Generation – Home owner

– Providing an alternative model to existing channels

Home Finance

• Relationship with Home owners

• Dialogue with their clients – Content

• Smarter / Targeted advertising – Home owners

• Face of innovation – Data & technology

• Local expertise / community (branch office)

• Lead generation – Home Owner

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ONTHEHOUSE Data Platform

ONTHEHOUSE Database

Government and Third Party Data

Property and People Data

Market Intelligence and Data

Property and People Data

Audience and Market Data

Property Description

Mapping / Geocoded Data

Sales and Rental Listing History

Property Images

Sold History Local Analytical

Content

Comparable Properties

Sold and Predictive Property Reports

Values Data & Tools News & Community

Content

Property Management

Software

Website Design,

Development and Hosting

Listings Data

Sales Management

Software

Real Estate Data Product

Government Sales Data

Marketing Management

Software

Mobile Sales Management

App

Recent Sales Data

CRM Software

Mobile Property

Inspection App

Local Market

Intelligence

Listings and Marketing Software

Market Intelligence /

Data

People / CRM Data

Real Estate Professionals One-Stop-Shop Solution

Real Estate Agency

~50% of RE Agency offices

Consumer

~ 4 million UBs

Software, Marketing, Mobile & Data Products

Data & Content

Consumer Informed Property Decisions & RE Agency Partnership

OTH.com .au Bank/Media Partner Platform

RE Agency Partner

Data

Service

Bank Valuation, data & branded content distribution

AVM / Valuation Data Products

Mobile / Apps / Innovation Content Distribution

Making data useful

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FY2014 Strategic Priorities

Grow Audience

Grow Emerging Marketplaces

Revenue

Bundled Sales Penetration in Target Markets

Data Aggregation in Target Markets

Grow Media Revenue

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Questions?

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Appendix - Amortisation

Information in addition to IFRS measures included in this report has been used for consistency and user readability. The measures have been derived from audited information

contained in the financial statements.

The Group's accounts include substantial intangible amortisation charges which predominately arise from accounting for the acquisition of subsidiaries and the amortisation of internally developed software. The table below shows the expected ongoing amortisation in respect of the balance as at 30 June 2013.

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$'000s FY13

Carrying value FY14 FY15 FY16 FY17 FY18 FY19

and beyond

Data 4,148 495 495 495 495 495 1,673

Customer contracts and relationships 9,467 1,558 1,340 1,340 1,340 1,340 2,549

Goodwill 43,267 - - - - - -

Software

Acquired 5,583 1,782 1,739 1,611 451 1 -

Developed 3,370 826 826 826 635 257 -

Other intangibles 452 25 25 25 25 25 327

Total 66,287 4,686 4,425 4,297 2,945 2,118 4,549

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Disclaimer Some of the information contained in this presentation contains “forward-looking statements” which may not directly or exclusively relate to historical facts. These forward-looking statements reflect Onthehouse Limited’s current intentions, plans, expectations, assumptions and beliefs about future events and are subject to risks, uncertainties and other factors, many of which are outside the control of Onthehouse Holdings Limited. Important factors that could cause actual results to differ materially from the expectations expressed or implied in the forward-looking statements include known and unknown risks. Because actual results could differ materially from Onthehouse Holdings Limited’s current intentions, plans, expectations, assumptions and beliefs about the future, you are urged to view all forward-looking statements contained herein with caution.

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