ONSPON.COM Sponsorships Simplified

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WHAT DO WE DO ?

�  We are India’s biggest platform to discover best partnership and sponsorship opportunities for brands – cash & barter

�  We provide a quick, easy, un-biased view of options available for brands – with a detailed slice-and-dice around demographics etc

WHAT KIND OF EVENTS ?

College Fests (660+) Conferences (175+) Entertainment Events (380+)

Sports and Outdoors (350+) Mega Formats (50+) Award Shows (100+)

EXHAUSTIVE AUDIENCE PROFILE MAPPING

Helping brands reach the right audience at the right time-frame through the right avenue.

sponsorship decision making

Be-fitting avenue

discovery

audience measurement

and targeting

BRANDS : BUT I HAVE AGENCIES

�  We DO NOT charge brands.

�  Our revenue model : listing cost of events (basic listing free)

�  Multiple brands (and their agencies) are using ONSPON.COM to explore

�  events that would never end up on your desks

even if they do – may not be answering your questions

�  High voltage events – with all options – unbiased .

If IPL – then all central options and teams, if Lakme Fashion Week – then title / associate to partnership options.

�  Event scouting w.r.t. brand objectives

QUESTIONS THAT ARE ANSWERED BY ONSPON.COM

How do I target the audience

?

Why should I sponsor

this event?

(benefit)

What is the

credential of the

organizer?

Who else is

sponsoring the

event?

What is the cost?

Does it justify the benefit?

Who is going to come for

the event?

(audience)

WHAT WE DELIVER

�  Widest Choice – 6,000+ avenues increasing by day

�  Best Commercials – economies of scale & great relationships

�  Screening - We think like brands (we are all ex brand guys)

�  Address the brand objectives – nothing else

�  Direct engagement with event owner on shortlisting – no hanky panky

�  Practical engagement opportunities – across media

Brands actively engaging with us

�  There has been a dearth of a centralized effective platform to engage sponsorship seekers and sponsors. Onspon has created a great platform and I shall look forward to using it to evaluate the sponsorship opportunities in a hassle-free way. (

Deepak Pant, Brand Head – Livon, Marico)

�  Sponsorship has become a very critical tool for us as we want to reach customers directly through an efficient and uncluttered communication channel. I firmly believe Onspon has created a great service offering partnering events and sponsors.

Gaurav Malik, Director Marketing, Daikin

�  With event sponsorships and engagement with brands gaining in salience, this platform provides an interesting and structured manner for brands to make a more informed decision and get greater efficiencies for their sponsorship budgets.

Abhishek Dubey, Johnson and Johnson Singapore PTE BRANDS SPEAK

ONSPON.COM CALL US TO EXPLORE THE BEST AVENUES TO SPONSOR +91 7666003344

CASE STUDIES

Problem Statement

Changing the brand positioning of one of their products and motivating the specific target audience to taste their product through sampling and engagement

The Onspon Solution

Helped the brand partner with an event which reaches 5,00,000+ of their specific target audience and gives them engagement opportunity spread across 7+ hours / day for almost 4 months

The Value-add

Customizing the structure of the event to incorporate dedicated messaging by the brand and also initiating trials / sampling

GLOBAL SNACK FOOD MAJOR

Problem Statement

Immediate need of visibility across India (specially a few sub-geographies) – launching a massive township in Uttar Pradesh – hence top-of-mind recall

The Onspon Solution

Helped the company screen multiple associations across sports, entertainment etc – finalized on the biggest cricketing event in India

The Value-add

Full cycle closure for the contract

A REGIONAL REAL ESTATE PLAYER

Problem Statement

Reaching out to the startup community on the theme of innovation and inclusive growth

The Onspon Solution

Initiated partnership with the biggest startup event series globally – for their India footprint

The Value-add

Synergy case + overall deliverables finalized

ONE OF INDIA’S LARGEST CONGLOMERATES

Problem Statement

Reaching out directly to a huge base of potential customers, working with some of the largest companies in India

The Onspon Solution Helped the brand screen various relevant avenues, finally partnering with one which ensures that the brand can showcase its latest vehicle by reaching out to 0.5 million + of target audience, within their office premises

The Value-add

Working with the event to ensure sanctity of leads generated for the brand

KOREAN AUTOMOTIVE MAJOR

Problem Statement

Reaching out to younger women to build a large base of early adopters

The Onspon Solution

Partnering with one of North India’s biggest month-long inter-college music competition, where the target audience of this brand is present in large numbers

The Value-add

Customizing the structure of the event to incorporate dedicated messaging by the brand and also initiating trials / sampling

ONE OF INDIA’S LARGEST WOMEN’S GROOMING PLAYER

Problem Statement

Reaching out to senior HRs within companies to increase sales conversions and inculcate product stickiness

The Onspon Solution Helped the brand screen various relevant avenues, finally partnering with one which ensures the brand sales team gets dedicated 6 hr+ time window with the senior HRs of more than 100 large Indian companies

The Value-add

Ensuring that the most relevant communication reaches within the participating companies through slight changes in the event structure

INTERNATIONAL REWARD / BENEFITS SERVICES PROVIDER

Problem Statement

Understanding CSR funding in sports sponsorships and selecting the right CSR avenue for the group

The Onspon Solution

Helped the brand screen various relevant avenues, finally partnering with 6 Indian Olympic hopefuls and supporting the athletes through training, travel and infrastructure. Consulting on using the CSR funding as a PR & image building activity for the Group.

The Value-add

Facilitating the entire process from evaluation to contract.

ONE OF INDIA’S LARGEST CONGLOMERATES

Problem Statement

Strategic tie-ups with Real Estate governing bodies. Targeted city level reach with avenues and expo’s in the Real Estate space.

The Onspon Solution Helped the brand screen various relevant avenues from across India. Planned a phase-wise strategy of partnering with relevant on-ground avenues. Facilitating discussion on-behalf of the brand with various real estate bodies.

The Value-add

Facilitating the entire process from evaluation and strategy to contract.

INDIA’S MOST TALKED ABOUT ONLINE REAL ESTATE PORTAL

Problem Statement

Immediate need of visibility across India – During the summer season of March to June – creating top-of-mind recall

The Onspon Solution

Helped the company screen multiple associations across sports, entertainment etc – finalized on the biggest cricketing event in India

The Value-add

Full cycle closure for the contract

JAPANESE AIR-CONDITIONING MAJOR