only graphic design
DESCRIPTION
ISBN 978-84-15829-36-2 / Layout: 18 X 23cm / Pages: 208 / Cover: Hardcover / The corporate image is one of the essential factors within different organizations, and do not always is taken with the care it deserves. This book focuses on the importance to business decision, as the use of typography and images to create original references. Cases such as Apple, Coca-Cola, Louis Vuitton, Vueling, Vogue and many others, illustrate perfectly this work to identify the brand with the product. In this book we see the latest trends of the visual identity of hotels, stationery, packaging, the infl uence of promotions, events, etc.. ISBN:978-84-15829-36-2TRANSCRIPT
The corporative visual identity
Through contests is selected much of the logos or samples, which will announce latermajor firms. Creating the image to identify the product, a company, an event, etc. In the following pages you will find a variety of possibilities and examples to help uscreate our own ideas.
Mediante concursos se selecciona gran parte de los logos o muestras, que más tardedarán a conocer las firmas más importantes. La creación de la imagen por la queidentificarán el producto, una empresa, un evento, etc.En las siguientes páginas encontraremos una gran variedad de posibilidades y deejemplos que nos ayudaran a crear y a trabajar nuestras propias ideas.
1 4_The corporative visual identity_
Magnetic Perpetual
Designer: Benedetta MaranesiClient: AlpifloraBellagio, [email protected]
4 2_The corporative visual identity_
Mercado Central
Studio Design: Uno BrandingDesigner: Luis FitchMinneapolis, USAwww.unobranding.com
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Wooden Calendar
Client: Self PromotionDesigner: Qaaim GoodwinMemphis, USAwww.qaaimgood.netii.net
Ideas and Events
Introduce a place, a hotel, a company... It's time to promote, to create an eventusing posters, cards, stencils, different graphics that capture the attention of users.How often have we found a place with a flyer?. The intention of these trends isincreasing visits thanks to the good use of the image.
Dar a conocer un lugar, un hotel, una compañía... Es el momento de promocionar,de crear un evento utilizando pósters, tarjetas, stencils, diferentes gráficos por los quecaptar la atención de los usuarios. ¿Cuantas veces hemos descubierto un lugarmediante un flyer?. Lo que pretenden estas tendencias es aumentar las visitasgracias al buen uso de la imagen.
110_Ideas and Events_
Coco Art
Studio Design: Wallstreet Different CreatureCreative director: Bartek KozlowskiDesigner: Sebastian ScigalskiKrakow, Polandwww.wallst.pl
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Argo
Studio Design: Wallstreet Different CreatureCreative director: Bartek Kozlowski
Designer: Sebastian ScigalskiKrakow, Poland
www.wallst.pl
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140_Ideas and Events_
Vint-i-quatre
Studio Design: cla-seDesigner: Carlos AbellanBarcelona, Spainwww.cla-se.com
_Ideas and Events_143
Bellan Contemporary Dance Theatre
Studio Design: Flywheel DesignCreative director: Woody Holliman
Designer: Nicole KraieskiDurham, USA
www.flywheeldesign.com
Stationery design for Hotels
When we speak about the image of a hotel we instantly think about architecture or interior design, but obviouslythere are some other very important details to achieve that final touch that will distinguish one hotel fromanother: the logo, the stationery– which includes business cards, letters and envelopes– the beloved “Do notdisturb” hangers, and other welcome gifts for their customers.
Cuando hablamos de la imagen de un hotel pensamos automáticamente en arquitectura o en interiorismo,pero existe un detalle muy importante que hace que un hotel se distinga de los demás: su imagen corporativa.La marca se compone de algunos elementos básicos como el logotipo, la papelería, que incluye las tarjetasde visita, cartas y sobres, pasando por los entrañables colgadores de "no molestar" y demás obsequios debienvenida para sus clientes.
174_Stationery design for Hotels_
Fierro
Studio Design: Seventh DesignArt director: Bruno SirianiCreative director: Bruno SirianiDesigner: Bruno Sirianiwww.seventhdesign.com.ar
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Iori
Studio Design: Tea Time StudioArt director: Sebastian LitmanovichDesigner: Sebastian LitmanovichKrakow, Polandwww.teatimestudio.com