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ISBN 978-84-15829-36-2 / Layout: 18 X 23cm / Pages: 208 / Cover: Hardcover / The corporate image is one of the essential factors within different organizations, and do not always is taken with the care it deserves. This book focuses on the importance to business decision, as the use of typography and images to create original references. Cases such as Apple, Coca-Cola, Louis Vuitton, Vueling, Vogue and many others, illustrate perfectly this work to identify the brand with the product. In this book we see the latest trends of the visual identity of hotels, stationery, packaging, the infl uence of promotions, events, etc.. ISBN:978-84-15829-36-2

TRANSCRIPT

The corporative visual identity

Through contests is selected much of the logos or samples, which will announce latermajor firms. Creating the image to identify the product, a company, an event, etc. In the following pages you will find a variety of possibilities and examples to help uscreate our own ideas.

Mediante concursos se selecciona gran parte de los logos o muestras, que más tardedarán a conocer las firmas más importantes. La creación de la imagen por la queidentificarán el producto, una empresa, un evento, etc.En las siguientes páginas encontraremos una gran variedad de posibilidades y deejemplos que nos ayudaran a crear y a trabajar nuestras propias ideas.

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Magnetic Perpetual

Designer: Benedetta MaranesiClient: AlpifloraBellagio, [email protected]

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4 2_The corporative visual identity_

Mercado Central

Studio Design: Uno BrandingDesigner: Luis FitchMinneapolis, USAwww.unobranding.com

_The corporative visual identity_4 3

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Wooden Calendar

Client: Self PromotionDesigner: Qaaim GoodwinMemphis, USAwww.qaaimgood.netii.net

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Ideas and Events

Introduce a place, a hotel, a company... It's time to promote, to create an eventusing posters, cards, stencils, different graphics that capture the attention of users.How often have we found a place with a flyer?. The intention of these trends isincreasing visits thanks to the good use of the image.

Dar a conocer un lugar, un hotel, una compañía... Es el momento de promocionar,de crear un evento utilizando pósters, tarjetas, stencils, diferentes gráficos por los quecaptar la atención de los usuarios. ¿Cuantas veces hemos descubierto un lugarmediante un flyer?. Lo que pretenden estas tendencias es aumentar las visitasgracias al buen uso de la imagen.

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Coco Art

Studio Design: Wallstreet Different CreatureCreative director: Bartek KozlowskiDesigner: Sebastian ScigalskiKrakow, Polandwww.wallst.pl

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_Ideas and Events_111

Argo

Studio Design: Wallstreet Different CreatureCreative director: Bartek Kozlowski

Designer: Sebastian ScigalskiKrakow, Poland

www.wallst.pl

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Vint-i-quatre

Studio Design: cla-seDesigner: Carlos AbellanBarcelona, Spainwww.cla-se.com

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Bellan Contemporary Dance Theatre

Studio Design: Flywheel DesignCreative director: Woody Holliman

Designer: Nicole KraieskiDurham, USA

www.flywheeldesign.com

Stationery design for Hotels

When we speak about the image of a hotel we instantly think about architecture or interior design, but obviouslythere are some other very important details to achieve that final touch that will distinguish one hotel fromanother: the logo, the stationery– which includes business cards, letters and envelopes– the beloved “Do notdisturb” hangers, and other welcome gifts for their customers.

Cuando hablamos de la imagen de un hotel pensamos automáticamente en arquitectura o en interiorismo,pero existe un detalle muy importante que hace que un hotel se distinga de los demás: su imagen corporativa.La marca se compone de algunos elementos básicos como el logotipo, la papelería, que incluye las tarjetasde visita, cartas y sobres, pasando por los entrañables colgadores de "no molestar" y demás obsequios debienvenida para sus clientes.

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Fierro

Studio Design: Seventh DesignArt director: Bruno SirianiCreative director: Bruno SirianiDesigner: Bruno Sirianiwww.seventhdesign.com.ar

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Iori

Studio Design: Tea Time StudioArt director: Sebastian LitmanovichDesigner: Sebastian LitmanovichKrakow, Polandwww.teatimestudio.com

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