online+offline targeting produces most proven roi · reach only your exact targets, and connect...
TRANSCRIPT
ONLINE+OFFLINE TARGETINGPRODUCES MOST PROVEN ROI
Dear Colleagues & Friends:
Welcome and thank you for your interest in Audience Innovation.
Our mission is clear and focused: we deliver innovative marketing solutions custom-designed to reach only your exact targets, and connect them to engaging content that's both proven and effective. Each cover wrap campaign engages your customer and/or prospect relationships, and establishes the connectivity necessary to compete in today's vital marketplace. Combine this focus with our experience that spans over 25 years in relationship marketing, along with a passionate team of seasoned executives and best-in-class activation ... and, the results are impressive.
For example, one client generated $145,000,000 in sales from a $450,000 media investment. As a result, this exceptional client has renewed their campaign for six consecutive years. And, it’s still running today, and very successfully.
We’d love to share ideas with you regarding the best solutions for your target and objectives. Feel free to reach out – we’ll create a campaign snapshot that’s best-suited for you based on your target, timing and budgetary restrictions … i.e. your exact parameters. That’s what we do.
All my best,
Paul C. KostialFounder & CEO
Visit Us Online Atwww.AudienceInnovation.com
www.MagazineCoverWrapMarketing.com
888.241.6634, [email protected]
AUDIENCE INNOVATION
All my best,
Precision-Targeted Marketing Solutions
We build any database to your exact specifications.
Choose your exact target fromany pre-built or custom database.
DIRECT-to-RECIPIENT Examples:
CONSUMER Geo/Demo Examples:
381,777 Doctor’s Offices NationwidePrioritized by 52 Specialty Types
99,652 Automotive Dealers, Repair Shops& Tire Shops Prioritized by 56 Types
888.241.6634www.MagazineCoverWrapMarketing.com
Nation’s Most Influential C-Suite Executives
Chief Technology Officers, Financial Category
Affluent HH’s in Dallas, w/Kids in Private Schools
Trade & Channel Decision-makers, Insurance
Private Wealth Management Customers
Automotive Repair Shops Nationwide
OB/GYN’s Waiting Rooms Nationwide
Ford Dealerships Nationwide
Barber Shops in the Los Angeles DMA
Fitness Centers in the Top Ten DMAs
Precise Locations in Dallas’ Affluent Zips
Orthodontist‘s Waiting Rooms Nationwide
Hair Salons & Spas Nationwide
43,667
17,319
2,542
1,715
5,503
2,011
10,083
163,592
25,000
1,986
1,245
5,428
6,788
We build any database to your exact specifications.
Choose your exact target fromany pre-built or custom database.
381,777 Doctor’s Offices NationwidePrioritized by 52 Specialty Types
3,431 Hospitals NationwidePrioritized by Bed Count
3,011 Private 18-Hole Golf CoursesPrioritized by Any Geo/Demo Filters
19,352 Veterinarian’s Waiting Rooms Prioritized by Any Geo/Demo Filters
43,667 Auto Repair Shops & ServicePrioritized by Any Geo/Demo Filters
35,297 Barber Shops NationwidePrioritized by Any Geo/Demo Filters
87,007 Dentist’s Waiting RoomsPrioritized by Any Geo/Demo Filters
99,652 Automotive Dealers, Repair Shops& Tire Shops Prioritized by 56 Types
888.241.6634www.MagazineCoverWrapMarketing.com
Targeted Delivery Options in Two Ways
Direct-to-Recipient
Magazine cover wraps are mailed directly to the targeted decision-maker or consumer through afree-to-recipient subscription of the magazine selected for the campaign.
Recipients are not limited to any magazine subscriber base, but selected based on the client’s database,a custom database built by Audience Innovation, or combination of both.
C-Suite ExecutivesOwner & PresidentManagerExecutive DirectorPrincipalChairmanCEO, COO, CFO, CTOCMO, CIO, CRO, CXOBoard MemberControllerExec Vice PresidentSenior Vice PresidentSales ExecutiveHuman ResourcesLegal & FinancialInvestor RelationsTrade & DistributionChannel PartnersSponsorship SupportPromotional & Events
Executive OfficerSales & MarketingIT & TechnologyFinanceBusiness DevelopmentDirectorExecutiveInternationalOffice ManagerMarketingHuman ResourcesSite ManagerRegional ManagerFacilitiesEngineeringTechnicalBusiness Status
80%of Fortune 500 companies
have used cover wrap marketingcampaigns to reach B2B targets
for both acquisition andretention objectives.
Database Filters are Virtually Unlimited for Consumer & B2B Targets
And Many More!
HHI & Affluent FiltersWork-at-Home IndicatorBehavioral AttributesCredit Card TransactionsAutomotive OwnershipAutomotive Purchase IntentOffice Size & RevenueConsumer Geo/Demo Filters
Direct-to-Location
Cover wrapped magazines are placed in waiting rooms of specifically targeted businessesselected by the type of business, zip code and/or any other filters.
Over 1.5MM exclusive, verified locations are available. Category exclusivity available.
Minimum count generally begins with 1,000 recipients. Some restrictions may apply.
13 Retail Store Fronts in LAX, Concentric Radius Targeting to Exact GPS Address Locations
EXAMPLE | Los Angeles GPS Targeting
90%of the Top 25 pharmaceutical
companies have used place-based cover wrap
marketing campaignsfor patient interaction
and engagement.
Specify any geo/demoselected target audience
of critical importanceto your company/brand
marketing objectives.Precision filters like: type of
location, zip code, metro/rural, HHI, M/F, age, multi-cultural and/or any concentric radius
to GPS Address, i.e. 1-mile,2-miles, 3-miles.
GPS Targeting Via Geo/Demo Filters
Primary Campaign Components
Database Selection Process
The most critical component of a campaign is the database, as it creates the stage to deliver ongoing messages to any ideal target audience, with zero waste.
Recipients may be selected through use of clientdatabase, acquired database or combination of both.
Recipient exclusivity is guaranteed throughout the campaign.
Key consumers may be targeted through our 1.5MM proprietary verified locations. Exclusivity optionsare guaranteed throughout the campaign.
In all cases, the database is developed, cleaned, managed and audited throughout entire campaign, with updates as requested by client/agency.
You have final decision for database selected.
Magazine Content Matching
Your magazine partner is the vehicle, a co-brandedrelationship mechanism that delivers your company’svibrant cover messages to your exact target,at the exact timing and impact needed.
Partnered with virtually every major publisher todeliver 400+ strategic magazine options for yourmost effective and compelling engagement.
We recommend that your magazine partner is based on recipient interests and editorial fit.
Female TargetedMale TargetedDual TagetedMulti-Cultural TargetedHealth TargetedWeekly FrequencyBusiness Targeted
Examples of More Than 400+ Well-Respected Magazine Options
NOTE: Magazine partners have right of refusal to participate based on circulation objectives and/or cover wrap creative.
BUSINESS & NEWSBloomberg MarketsEntrepreneurFast CompanyForbesInc.Kiplinger’sThe EconomistWired
HEALTH & FITNESSFitnessGolf DigestHealthy LivingPrevention
FEMALE TARGETEDAmerican BabyBetter Homes & GardensBridesFamily CircleGood HousekeepingHouse BeautifulMarie ClaireMoreParentsRedbookSelfWomen’s HealthWorking Mother
MALE TARGETEDAutomobileCar & DriverDetailsESPN, The MagazineEsquireGQMaximMen’s FitnessMen’s HealthMen’s JournalMotorTrendStuff
DUAL AUDIENCEBon AppetitConde Nast TravelerIslandsKiplinger’sOutsidePopular MechanicsPopular ScienceRobb ReportRolling StoneSaveurTraditional HomeTown & CountryVanity Fair
WEEKLY OPTIONSInTouchLife & StyleOK!StarUS WeeklyWomen’s World
MULTICULTURALBlack EnterpriseESPN DeportesLatina MagazineSer PadresSiempre Mujer
REGIONAL, STATE & CITYTexas Monthly
No Message
WithMessage
Effective Creative Development – B2B & Direct TargetsExact production specifications for your selected magazine partner will be delivered to youupon final program agreement.
Creative includes a personal message from your CEO or key executive on the inside front cover.
Inside Front Cover Example
Campaign Survey Response Questions INDEX
For the best results,an inside front cover“message” ALWAYS
produces a much moreeffective readership andresponse with both B2B
and direct targets.
Audience Innovation and Touch & Engage are registered trademarks of its parent company. All magazines displayed are registeredtrademarks of their respective publishers and/or parent company, and no endorsement is intended or implied. All magazines havethe option to participate in campaigns or not, based on their circulation and/or creative acceptance.
Total responses from campaign survey
Do you value reading the magazine provided?
Have you seen the cover wraps?
Have you read the cover wraps?
How useful have the cover wraps been?
Strengthens my relationship with the company?
Positions the company as a thought leader?
Position the company in a positive way?
Preception of the company been enhanced?
3.4%
60.3%
82.5%
57.9%
46.0%
31.0%
47.6%
55.6%
52.4%
7.5%
80.4%
86.7%
73.1%
73.1%
60.1%
69.0%
67.2%
72.7%
221
133
105
126
159
194
144
121
139
Magazine Cover Wrap Campaign Examples
These campaign examples are for prototype purposes only, simple mockups to illustrate potential solutions
Cras tempor ante nec dui consequat ullamcorper. Donec porta orci id nunc pellentesque egestas. Cras vitae enim elit, ut semper elit. Pellentesque rhoncus egestas tellus, facilisis pretium ante condimentum.
Quisque vestibulum magna mi. In nec neque non leo accumsan vehicula vel a orci. Vestibulum sed ligula risus, sed porta orci. Etiam ornare suscipit pretium. Suspendisse nibh lacus, cursus ut consequat ut, aliquet.
Dear Traveling Business Executive
A Personal Message from FlexJet & SkyJet President
Frederick W. ReidPresidentFlexjet and SkyjetBombardier Inc.
Foodservice & Grocery Retailers:orem ipsum dolor sit amet, consectetur adipiscing elit. Nullam in orci ante. Maecenas dignissim augue massa, ut semper nisi. Cras vulputate lacus et erat ultricies vel imperdiet neque viverra.
Cras tempor ante nec dui consequat ullamcorper. Donec porta orci id nunc pellentesque egestas. Cras vitae enim elit, ut semper elit. Pellentesque rhoncus egestas tellus, facilisis pretium ante condimentum.
Quisque vestibulum magna mi. In nec neque non leo accumsan vehicula vel a orci. Vestibulum sed ligula risus, sed porta orci. Etiam ornare suscipit pretium. Suspendisse nibh lacus, cursus ut consequat ut, aliquet.
DATABASEPrecision Targeted C-Suite Executives
SCOPE3,300 Targeted
DATABASEPrecision Targeted
Foodservice &Grocery Buyers
SCOPE4,700 Targeted
C-SUITE | Private Aviation Sales
TRADE | Poultry Foodservice
DATABASEOn-Site and O�-Site Trade
Buyers & Key CustomersSCOPE
8,500 Targeted
DATABASEPrecision Targeted
CardiologistsSCOPE
10,000 Targeted
AFFLUENT | Luxury Automotive
TRADE | Liquor, On & O� Premise
These campaign examples are for prototype purposes only, simple mockups to illustrate potential solutions
DATABASEPrecision Targeted
Geo-DemoMothers w/Children
SCOPE10,000 Targeted
CONSUMER | New Mother Target
DATABASEPrecision Targeted
Geo/DemoRheumatologist
SCOPE5,500 Targeted
PHARMA | Fibromyalgia Patients
Magazine Cover Wrap Campaign Examples
These campaign examples are for prototype purposes only, simple mockups to illustrate potential solutions
DATABASEPrecision Targeted
Geo-DemoHispanic Salons
SCOPE6,100 Targeted
DATABASEOn-Site and O�-Site Trade
Salons & SpasSCOPE
8,500 Targeted
CONSUMER | Multi-Cultural Salons
CONSUMER | Salons & Spas
These campaign examples are for prototype purposes only, simple mockups to illustrate potential solutions
Campaign Activation Components
Each database is VERIFIED and continuously AUDITED for delivery assurance.Database adjustments and corrections are managed 24/7 for 100% adaptability.Once your campaign is contracted, seamless activation begins with a coordinated effort betweenyou and Audience Innovation. You are involved and an integral part of our process throughout.
Custom Welcome & Announcement MessagePersonalized “Welcome Letter” or Announcement Card is sent to each recipient prior to beginningof campaign. Some clients choose bolder and/or more creative options for annoucement as well.
Client provides logo setup, copy and digital signature;we print, process and mail, turnkey.
The announcement may also be on the magazine’sletterhead, though client letterhead is recommended.
The announcement may be a business letter, greetingcard, or any other design for the greatest impact.
Please request Sample Packets for smart announcmentoptions, and also for response survey options below.
Custom Recipient Survey Responses1st Class Mailed Survey and Online Survey Options Included with Campaigns
Surveys are scheduled mid-campaign (for annual efforts)and at the end of the campaign for shorter-term options.
The # of surveys included varies based on contracted count. (Please inquire for cost to increase survey count, and/or custom survey options).
Basic survey (included) allows modification of 3 specific questions. If no survey is desired, client may add a letter for survey # included.
Please inquire for custom research options.
Each database is VERIFIED and continuously AUDITED for delivery assurance.
Campaign EmbellishmentsCopy Split - Market-by-market personalization available, todeliver the most personal relationship. Additional costs apply.
Variable Printing - Inside cover personalization is also available,to customize each wrap and message by retail location or salesagent, for example, based on objectives. Additional costs apply.
Front Cover Stickers - Non-wrapped issues may be available to be stickered. Magazine approval required. Additional costs apply.
Bound Bulk & Loose Cover Wraps - Bound bulk or loose coverwraps (loose for internal needs only) for distribution at tradeshows, meetings, conventions, and extended to augment yoursales force’s outbound reach. Additional costs apply.
Cover Wrap Posters & Displays - Posters for presentation in office lobby, trade shows and meetings,and framed cover wraps for presentation or display. Additional costs apply.
Extendthe IMPACT
of your Cover Wrap
Campaign with
Multiple Easy
Embellishments
for Minimal Cost
Simple. That’s what we do for you.
Companies withYour Most Vital CUSTOMERS
Connecting
Just like sitting down for co�ee with your customers each month, a warm gesture, and avery friendly greeting.
Database Delivered Advertising