‘the home base business bible report’report+(edited).pdf · 1) target the proven buyer offline...

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‘The Home Base Business Bible REPORT’ “The truth about “Home Businesses…” Thanks for taking the time to read this report… I’m showing you two different case studies where the Home Based Business Bible generated multiple 6 figures, in a very limited amount of time. Honestly, the process is pretty simple to learn. It’s perfecting the process that takes work and time. (But I’ll show you how to short cut that process drastically!) What it comes down to is bringing a “qualified prospect” to your offer, from there funneling them into your sales process, and then following up and collecting the money. I know, nothing complex, right? But, there is a specific process to follow when acquiring the lead to closing the sale, which will ultimately make or break your business.

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Page 1: ‘The Home Base Business Bible REPORT’Report+(edited).pdf · 1) Target the proven buyer offline - with a direct mail campaign. 2) Target the proven buyer online - with an internet

‘The Home Base Business Bible REPORT’

“The truth about “Home Businesses…”

Thanks for taking the time to read this report… I’m

showing you two different case studies

where the Home Based Business Bible

generated multiple 6 figures, in a very

limited amount of time.

Honestly, the process is pretty simple to

learn. It’s perfecting the process that

takes work and time. (But I’ll show you

how to short cut that process drastically!)

What it comes down to is bringing a “qualified prospect” to

your offer, from there funneling them into your sales

process, and then following up and collecting the money.

I know, nothing complex, right?

But, there is a specific process to follow when acquiring

the lead to closing the sale, which will ultimately make or

break your business.

Page 2: ‘The Home Base Business Bible REPORT’Report+(edited).pdf · 1) Target the proven buyer offline - with a direct mail campaign. 2) Target the proven buyer online - with an internet

First and foremost, you have to know your numbers, and

know what your customer acquisition is… Meaning, if you

sell an item for X amount – how much of the product does

the customer needs to buy before breaking even and/or

profiting?

You might be thinking… “That’s a stupid question – a

successful business needs to be profiting (at the very least

breaking even, at the exact moment a customer

purchases). And that’s where MOST people fail.

Sure, some products and services profit from the initial

sale, but honestly… MOST don’t!

Look at Facebook for example. They are worth BILLIONS

of dollars, and they give away access to their social

network completely free… Meaning they were willing to

lose money upfront, in order to make money on the

backend, from the advertising costs.

Page 3: ‘The Home Base Business Bible REPORT’Report+(edited).pdf · 1) Target the proven buyer offline - with a direct mail campaign. 2) Target the proven buyer online - with an internet

Same exact sales process applies for the largest acne

company, “ProActive.” They actually lose money the

second they ship their first product, because they know

their numbers, and know their customer value is worth

WAY more after getting them in the door, through their

sales process. They profit HUNDREDS of MILLIONS of

dollars with this process.

Now, this isn’t the ‘rule of thumb’ for every business.

Obviously you must know the numbers on your products

and services, and that’s what dictates the selling process

you use (and I have products that discuss this in GREAT

detail) but to keep us on track, and to get to the point,

CUSTOMER ACQUISITION is key! You

must test out your selling process to see

where the line is from losing money to

profiting.

The number one question I get a lot when working with

business owners is, “Ryan – how can I get buyers to my

products, using free methods?”

And my answer… “Who knows? Focus on BUYERS!”

Page 4: ‘The Home Base Business Bible REPORT’Report+(edited).pdf · 1) Target the proven buyer offline - with a direct mail campaign. 2) Target the proven buyer online - with an internet

I don’t focus on going after “freebie seekers” looking for a

handout, or a ‘sample’ of product… Sure, in some

marketing funnels we create, we use “free” products to

attract them… But we PAY to acquire them! I search,

locate, and find ripe buyers, who are looking to give

me their money (in some cases, by the truck load) to

get access to what I’m selling. I refuse to spend my

time looking for free ways to acquire clients

(because in my experience, the “customers” that come

with ‘free methods’ attracts lower level, non-buying

customers.) I go after pre-qualified buyers and that comes

with a cost. But what it also comes with is a ‘profit stream’

full of eager buyers, which in turn makes better

conversions, making me more money!

There are three steps I follow when selling

products:

I locate interested buyers, target the clients

with online and offline marketing campaigns,

and then collect the money.

(Look on the next page; I made you a picture to explain it

better)

Page 5: ‘The Home Base Business Bible REPORT’Report+(edited).pdf · 1) Target the proven buyer offline - with a direct mail campaign. 2) Target the proven buyer online - with an internet

First, we approach our market place with 2 two

things in mind...

(Locating PROVEN and Interested Buyers)

1) Do they have an interest in what we're selling?

2) Are they already a proven buyer?

You might be thinking, "DUH! - Well how is it possible to

get that information?"

Step

1

Page 6: ‘The Home Base Business Bible REPORT’Report+(edited).pdf · 1) Target the proven buyer offline - with a direct mail campaign. 2) Target the proven buyer online - with an internet

And, that's a great question, let me explain...

If you're "in the know," companies will

actually disclose data of customers and their buying

behaviors, and for the right price they'll even SELL you the

leads of these proven customers! (This is how ALL the

major companies market their products... i.e.: BMW,

Ford, GM, Gucci, Walmart, etc...)

Second, I create a way for the "proven buyers" to

see my products and services.

1) Target the proven buyer offline - with a direct mail

campaign.

2) Target the proven buyer online - with an internet

marketing campaign.

Last but certainly not least... I collect the money!

1) Offline (money order, check, or cash through the

mail)

2) Online (order placed through a checkout page)

3) Over The Phone (Client calls in and places order

using a credit or debit card)

Step

2

Step

3

Page 7: ‘The Home Base Business Bible REPORT’Report+(edited).pdf · 1) Target the proven buyer offline - with a direct mail campaign. 2) Target the proven buyer online - with an internet

As you see this is a simple process, but I promise you,

very effective!

This is the EXACT process I used in two

separate industries… I’ll show you the

case studies.

I used this EXACT method with a Wholesale Company,

and it had amazing results (produced MILLIONS of

dollars!)

Product: I sold a “high ticket” wholesale membership. The

concept is simple… We allowed people to be a part of an

annual membership which allowed them to access

products we purchased at a wholesale rate (about 14% on

retail value.) The products were “shelf pulls” and

“overstock,” so it was everything from TV’s, Computers,

Apparel, Appliances, Etc...

We found PROVEN BUYERS…

We researched, found, then purchased lists of buyers in a

Page 8: ‘The Home Base Business Bible REPORT’Report+(edited).pdf · 1) Target the proven buyer offline - with a direct mail campaign. 2) Target the proven buyer online - with an internet

marketplace that we knew without a doubt were hungry

customers, looking to buy our products.

The reason why we go after “proven buyers” is because

they’ve already showed interest, and bought products –

meaning they are passionate enough to spend money,

and those are my type of customers, making them

qualified buyers!

There are MANY ways to acquire these highly qualified

customers to your business… but, to be honest – 9 out of

10 times – there is a cost for customer acquisition.

This is what we did…

We contact list brokers who work in a variety of niches…

They accumulate data from other vendors in the same

marketplace, and work as a “middle man” leasing the ‘data

file’ out to people who have similar products, to serve to

the marketplace.

And in doing our research, we found lists of people that

wanted to work part time from home, on the computer,

making a % of profit from the item that sold on Ebay or

Page 9: ‘The Home Base Business Bible REPORT’Report+(edited).pdf · 1) Target the proven buyer offline - with a direct mail campaign. 2) Target the proven buyer online - with an internet

Amazon. So we made a “direct mail” sales letter piece,

and started mailing it out to proven buyers of people

looking for this product / service…

Within months, we had THOUSANDS of people paying us

to learn this process, and 35% of those people paid

between $800 and $1600 for a membership. (The

membership gave the exclusive access to products that

they could resell.)

Targeting online and offline

We retargeted the clients who purchased

via email and direct mail sale letters to

‘follow up’ and close the sale. This

process is IMPORTANT – as if this step is overlooked, or

done improperly, you will see the decrease in conversions,

causing you to make less money.

What we did…

We had a package shipped out priority mail,

breaking down EVERY step of the “reselling

process.” The client was blown away. We had

booklets and DVD’s covering all the details.

Page 10: ‘The Home Base Business Bible REPORT’Report+(edited).pdf · 1) Target the proven buyer offline - with a direct mail campaign. 2) Target the proven buyer online - with an internet

We then sent out emails to confirm they received the

package we mailed them.

Next, we set up a phone call with the ‘proven buyer’, to

answer any questions they had.

Collecting the Money

Lastly, we closed the sale, and enrolled

them into this membership, giving them

exclusive access!

That is literally the SYSTEM to SELLING, and this has

produced MILLIONS of dollars!

You can apply this to ANY business, let me give you

another case study…

This was a product/course and software that

helps people sell properly using the Facebook

ads platform. I partnered with someone who

had an effective “8 Step Process” to sell

products on Facebook–and we also had software to help

with the research when finding interests of the people we

wanted to sell to. The person I partnered with proved this

process with over a million dollar is results, so now we

Page 11: ‘The Home Base Business Bible REPORT’Report+(edited).pdf · 1) Target the proven buyer offline - with a direct mail campaign. 2) Target the proven buyer online - with an internet

wanted to help others do the same with their business.

What we did…

We used this exact system but with a little twist. Other

than sending out direct mail sales letters on the front end,

we targeted “proven buyers” from list owners (JV partners)

of email lists to promote the course/software, and we paid

a commission for every sale the JV partner made.

< --- Check Out the Results

As you’ll see selling this course/software it generated over

$352,200 in a matter of months. We paid out $133,939.50

in commissions to the JV partner. But what you don’t

see… is we made multiple 6 figures on the “back end” by

inviting people to our marketing workshops and events.

Targeting the Clients

After we had the proven buyers, we targeted

the customers with a marketing workshop

where they could attend by FB ads, emails, and

direct mail sales letters. This ‘follow up’ process

Page 12: ‘The Home Base Business Bible REPORT’Report+(edited).pdf · 1) Target the proven buyer offline - with a direct mail campaign. 2) Target the proven buyer online - with an internet

was VERY successful, to where we are still using it, doing

marketing workshops monthly!

Collecting the Money…

What we did here, was a 6 question

“application close.” We drove the

proven buyer to a video to watch,

which then gave them a simple 6

questions verifying they were interested in joining our

workshop, we then called them back, closing the sale –

collecting the money!

Case Study Recap…

To recap, we research JV partners that had PROVEN

Buyers, next we continued to follow up using FB ads,

emails, and direct mail, and we then closed the sales,

collecting the money!

This report literally gives YOU the details I used to

generate HUNDREDS of THOUSANDS of dollars, what I

have next is a SYSTEM you can use to produce the same

results!

Page 13: ‘The Home Base Business Bible REPORT’Report+(edited).pdf · 1) Target the proven buyer offline - with a direct mail campaign. 2) Target the proven buyer online - with an internet

A.M.G Office Number

(715) 246 – 4323

Monday – Friday / 9AM – 5PM CST

If this seems something you want to learn more about.

http://smarturl.it/AccessNow

We break down the EXACT SYSTEM for $89.97 (we

physically mail you booklets and DVD’s going over all the

details)

This report showed you the frame work, in setting up a

profitable selling system, but I want to get down and dirty,

and let you see ‘ins and outs’ to really making a fortune.

Not only will you get the step by step guide… There is also

a “done for you” component meaning YOU get to piggy

back off of our success! This is to ensure your success

working with us!

GO HERE To Access More Information:

http://smarturl.it/AccessNow

We look forward to working with you in more detail! Please

feel free to contact our office with any questions.

To Your Success,

- Ryan Allaire