online video and the new age of business communication

On the Front Lines ofCorporate Streaming DeploymentApril 23, 2013 • 1:00pm ET

To participate in the interactive Q&A session you may submit your questions at any time during the presentation. Questions will be queued up and presented by the moderator during the Q&A session.

Online Video and the New Age of Business CommunicationsFebruary 5, 2014, 2013 • 1:00pm ET To participate in the interactive Q&A session you may submit your questions at any time during the presentation. Questions will be queued up and presented by the moderator during the Q&A session.

Today’s Participants

Nick Balletta Chief Executive Officer

TalkPoint

Steve Vonder Haar Senior Analyst

Wainhouse Research

Today’s Agenda:

Online Video and the New Age of Business

Communications• Streaming and Mobile Video Distribution• Skype & Business Communications• YouTube in the Enterprise• Archiving Business Content• Factors in Streaming Purchase Decision• And YOUR Questions

© 2014 Wainhouse Research, Inc. All rights reserved. 4

Accessing Online Video Via Tablet

Enterprise Web Communications Survey, Fourth Quarter 2013, n = 1,007



As Executives Use More YouTube Video for Business, They Reach for Mobile Options

YouTube View - Business

YouTube View - Personal

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

27%

20%

39%

26%

27%

20%

8%

33%

Mobile Content Already Available Plan to Make Available in 2014 Interested No Interest

% of Respondents Using YouTube in Stated Way Citing Plans for Organization to Distribute Content to Tablet Devices




Riding the Mobile Wave

- Expanding Viewership Venues

- Implications for Encoding- Finding Suitable

Technology Platforms

Impact of Market Uncertainty?:

- OS Market Shakeout- Getting Viable Distribution on

Mobile Networks

7

TalkPoint Mobile Viewer Increase Year Over Year

2012 2013

• Mobile viewers increased by 207% in 2013

• 71% of 2013 mobile views occurred between July and December.

Source: TalkPoint

8

TalkPoint Mobile: Tablet vs. Smartphone

* According to TalkPoint’s 2013 Webcast Survey: Content and Conduct

Source: TalkPoint

54%

46%

TabletSmartphone

9

TalkPoint Mobile Usage: Android vs. iOS

89%

11%

iOSAndroid

Source: TalkPoint


Social Media Application Usage - Overall

Have Posted Tweets for Distribution to Others

Have Posted Videos to YouTube

Have Subscribed as a "Follower" to Receive Tweets

Have Invited Others to Connect to My LinkedIn Profile

Have Participated in Video Call via Skype

Have Participated in Audio Conversation via Skype

Have Established a LinkedIn Profile

Have Read Information from the Facebook Page of Others

Have Created My Own Facebook Page

Have Watched YouTube Videos

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

42%

44%

44%

50%

51%

51%

53%

70%

70%

82%

% of Overall Respondents Who Have Used Specified Social Media Applications



Social Media Adoption: Business Use vs. Personal

Have Watched YouTube Videos

Have Created My Own Facebook Page

Have Read Information from the Facebook Page of Others

Have Subscribed as a "Follower" to Receive Tweets

Have Participated in Audio Conversation via Skype

Have Participated in Video Call via Skype

Have Posted Videos to YouTube

Have Established a LinkedIn Profile

Have Posted Tweets for Distribution to Others

Have Invited Others to Connect to My LinkedIn Profile

0% 10% 20% 30% 40% 50% 60% 70% 80%

73%

56%

54%

30%

34%

31%

25%

31%

23%

26%

25%

24%

28%

22%

27%

29%

24%

31%

24%

32%

Business UsePersonal Use

% of Overall Respondents Using Social Media Application for Stated Purpose

Applications at Top of List Used as Commonly for

Business as for Personal Applications


Nick Balletta Chief Executive

Officer TalkPoint


Enterprise YouTube Still Gaining Traction

Already Deployed "YouTube in Enter-

prise" Capabili-ties; 19%

Plan 2014 Deployment; 22%

Considering Deployment; 11%

Not Interested; 48%

Status of Deployment of Streaming Technologies Enabling "YouTube in the Enterprise"


Proliferation of Video Inputs Set the Stage for More Creative Applications

Video SprawlCreates MoreRaw Material

For UsageIn Online Venues

From the TalkPoint Front Lines:

Video Webcast Trends

• 46 % increase in video webcast events on our platform in 2013– 48% of all webcasts now use some form of video

From the TalkPoint Front Lines:

Video Webcast Trends

• 46 % increase in video webcast events on our platform in 2013– 48% of all webcasts now use some form of video

• Video signal acquisition trends for webcasts– Satellite Trucks- down 99% – Production Studios- down 22%– VCU/ Telepresence up 34%

• 63% from the desktop

– Onsite Encode up 42%– Webcam up 258%


Enterprise YouTube Adoption Correlates with Use of Live Video

None

One to Nine

10 to 49

50 to 99

100 or More

0% 20% 40% 60% 80% 100%

1%

12%

26%

41%

48%

3%

22%

39%

41%

25%

6%

15%

15%

9%

14%

89%

51%

20%

8%

13%

Already Deployed "YouTube in Enterprise" Capabilities Plan 2014 Deployment Considering Deployment Not Interested

% of Companies Deploying Specified Number of Live Online Video Events Annually that Have Specified Status of "YouTube in the Enterprise" Enabling Technology Deployed

Number of Live Online

Video Events Deployed Annually



Steve Vonder Haar

Senior Analyst Wainhouse Research


None9%

Less than 10 Hours28%

10 to 49 hours32%

50 to 99 hours16%

More than 100

hours15%

Number of Hours in Cumulative Content Archive –All Companies Deploying Online Video



Top Reasons for Archiving Content

Sell Content to Outsiders

Regulatory compliance

Better for Outbound Communications

Preservation of organizational knowledge

Top Executive Request On-Demand

Providing ability for viewers to time-shift

Reach More Employees

Ability to Re-Use Training Content

0% 10% 20% 30% 40% 50% 60% 70%

42%

49%

50%

51%

53%

54%

56%

63%

% of Respondents at Companies Using On-Demand Video Citing Factor as "Signif-icant Influence" on Decisions to Use Content Archives


21

Factors Influencing Streaming Purchase Decision

© 2014 Wainhouse Research, Inc. All rights reserved.

Preference in Platform Type

Scalability

Ability to distribute live video to multiple destinations

Technical superiority of selected solution

Vendor stability

Having Enough Network Capacity

Quality of content that can be created

Return on investment

Ease of use

Price

0% 10% 20% 30% 40% 50% 60%

32%33%33%

37%38%

41%43%

47%51%52%

% of Overall Respondents Citing Factor as "Very Important" Influence on Streaming Technology Purchase Decision



Getting IT Executives and Communicators on the Same Page

Identifying Strategies for Winning IT Endorsement of Streaming Technology Deployment


Streaming Priorities Differ by Audience

Access to Preferred Technology Platform

The ability to distribute live video events via multiple websites and/or social media applications


Having Network Capacity

Potential scalability of selected solution

Ease of use


Vendor stability

Price


0% 10% 20% 30% 40% 50% 60%

31%

32%

36%

40%

31%

51%

43%

36%

52%

46%

40%

41%

45%

47%

47%

49%49%

52%

53%

58%

Factors Cited as "Very Important" to Streaming Purchase Decision - Information Technology Executives vs. Non-IT

% of Survey Respondents from Category Describing Factor as "Very Important" to the Streaming Purchase Decision

Access to Preferred Technology Platform

The ability to distribute live video events via multiple websites and/or social media applications


Having Network Capacity

Potential scalability of selected solution

Ease of use


Vendor stability

Price


0% 10% 20% 30% 40% 50% 60%

31%

32%

36%

40%

31%

51%

43%

36%

52%

46%

40%

41%

45%

47%

47%

49%49%

52%

53%

58%

Factors Cited as "Very Important" to Streaming Purchase Decision - Information Technology Executives vs. Non-IT

% of Survey Respondents from Category Describing Factor as "Very Important" to the Streaming Purchase Decision


Question & Answer Session

Nick Balletta Chief Executive Officer

TalkPoint

Steve Vonder Haar Senior Analyst

Wainhouse Research

online video and the new age of business communication

Technology

video webcast

video webcast

talkpoint

online video

fourth quarter

2014 wainhouse

rights reserved

todays participants