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Welcome!We will be starting the training session shortly.

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ONLINE TO OFFLINE ORGANIZING

Betsy HooverOnline Organizing Director

Obama for America

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INTRODUCTIONS

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You

Norms

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FOLLOWING THE LAWELECTIONS.NEWORGANIZING.COM

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FOLLOWING THE LAWWWW.AFJ.ORG

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Presenter:

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Betsy HooverOnline Organizing DirectorObama for America

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OBJECTIVETo think through how we take our engaged online audience and help them take offline action

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AGENDALadder of EngagementRelationship Based AskSteps on the ladderOnline vs OfflineDataOnline engagement tools

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RELATIONSHIP BASED ASK

“It is our relationships that are our greatest strength.”

– Kevin Puleo; Charleston, SC 2007

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THE FOUR C’S Connection

Context

Commitment

Catapult

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CONNECTION

Establishing shared values, goals, and motivations

- Story of Self- Shared memories- Common relationship

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CONTEXT

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COMMITMENT

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CATAPULT

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LADDER OF ENGAGEMENT

15

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LEVEL ONE

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LEVEL TWO

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LEVEL THREE

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LEVEL FOUR

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LEVEL FIVE

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ONLINE VS OFFLINE

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Each program is infinitely better working with the other

What we do best offline

• Interest people in our work

• Narrow our universe of potential volunteers

• Give people the tools they need to execute

• Communicate last minute information to a lot of people

What we do best online• Test people’s leadership

skills

• Build a relationship that keep people coming back

• Train people to use the tools they have

• Evaluate and learn from the situation

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DATA!Data is the connection between online

and offline organizing…

Yep. There. I said it.

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DATA!Where do you keep it?

Field Organizer

Voterfile

Online action

Online data

source

Voterfile

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ENGAGEMENT TOOLSSign up formsSocial MediaPictures!EmailVoter Contact ToolsLeaderboardsGoogle Hangouts

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Questions?

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WWW.NEWORGANIZING.COM/TOOLBOX

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Interdependent Leadership(aka the Snowflake Model)

https://act.neworganizing.com/donate/NOD_Donate_08-2012/

HOW CAN I SUPPORT?