online spiritual business academy · • put in a message that people who are not your karmic...

Online Spiritual Business Academy

Activating Your Spiritual Business Chakras

Questions?

Last time...

OSBA Mindset

Why is this a False Belief?

Have you ever thought or said this?

It’s Bad To Get Others To Do Something

What’s Presupposed?

•  That you CAN get others to do something. That you can control others

•  That others ALWAYS know what is in their highest good

True Belief

•  Getting someone to do something that’s in YOUR highest good is manipulative

•  Getting someone to do something that is in THEIR highest good is inspirational

Symptoms

•  You never encourage or challenge others •  You don’t like to push your ideas onto others •  You don’t make sales calls, or if you do, you

don’t make an offer. •  When someone gives you a sales objection,

you believe it.

Solution

ü Identify if something is in their highest good

ü Help them identify if it is in their highest good

ü Do whatever it takes to inspire them to take that action

You And Your Tribe, A Love Story Made In

Heaven Module Six

Heart Chakra

Copyright 2012 Psycademy All Rights Reserved

•  Discovering why, what other internet gurus do online will NEVER work in a spiritual business, and exactly what to do that does work.

•  Become the darling of their inbox. So they open every relevant thing you send them.

•  Profit from your love with the exact sequence of loving steps to take that will have the right people fall in love with you. Also!


•  Stop wasting time, love and energy on the wrong people so you can spend it with the right ones. I show you how to do this.

•  Learn a proven technique to identify the

people who are really committed to their spiritual and personal growth, and those who are the dabblers. Trust me, you want people who are as committed as you to your message.


•  Get your first ezine set up and ready to send. And even better, have everything in place for regular publications (trust me, you’ll need to have this or you’re wasting your time).


•  People buy from people they like •  And in order to like you they need to feel

they have a relationship with you •  So once you have made contact with a

prospect you need to start cultivating a relationship

Why love your list?


What is a “list”?

•  Your List is a list of people who have expressed an interest in what you do

•  They join your e-mail list on your server

•  They have given you permission to communicate with them

What Is “Loving Your List”


What is a “list”?

Loving your list is how you develop your relationship further.



•  Loving your list is how you build a relationship with them. Ø Experimenting – What do they like? What do they

not like? Are they like me? Are they my people?

•  Think about it the same way you would any relationship



Your list is NOT…

•  NOT Your twitter following •  NOT Your Facebook friends or fans •  NOT Your JV partners list (unless they join your list)

•  Your list are ONLY the people who have joined YOUR e-mail system

What a list is NOT


•  Your list is one of the most valuable pieces of collateral in your business

•  Each individual person has a value Ø How much it costs to generate that leadØ The average revenue each lead will generate

•  Each individual represents a person. Who has dreams, hopes, fears, pains, disappointments, and personality traits. Ø Some you’ll like and some you wont.

Your List


•  Some marketers think of it as getting people to like you

•  I think of this as finding out who, in your list, are your karmic clients and focus your attention on them.

•  When you go to a party, you don’t try to get everyone you meet to like you by pretending to be something you’re not Ø You find the ones who love you for who you are

Developing a Relationship


•  When you go to a networking event or party, you don’t try to get everyone you meet to like you by pretending to be something you’re not

•  You find the ones who love you for who you are, and give more attention and love back to them.

Developing a Relationship


•  In Person •  On the phone

•  1 to 1 Ø This works best but takes a lot of timeØ Can be hit and miss

•  1 to many Ø E-mailØ Audio / tele-classes / recordingsØ WebinarsØ Videos

Ways You Can Develop A Relationship


Why use e-mail? •  Cheap •  Easy •  Quick •  It works •  Instantly tell if it’s working •  Builds relationship

Become the Darling of their inbox


What are the key factors?

•  Build a relationship •  Write like you speak •  Write to one person only •  Be intimate (not formal) •  Be yourself

Becoming The Darling Of Their Inbox


•  Why, what other internet gurus do online will NEVER work in a spiritual business.

Ø  hypey spammy messagesØ No relationship (false one)Ø Working towards getting them to like youØ Not liking or loving them


Ask yourself… •  “What is the one single purpose of this e-mail?” •  Is it:

Ø To develop your relationshipØ To teach them somethingØ Give valueØ Help them in some wayØ Have them click a linkØ Have them take some other action

Before you write any e-mail...


•  Note: never sell your product or programme an e-mail.

•  Just “sell” the next action for them to take

Ø Next time we’ll be covering your sales system so you’ll find out what those steps are. But for now assume it is to click through to somewhere.


•  Great subject line Ø First purpose is always to get them to open the e-mail

•  Magnetic opening sentence Ø Draws them inØ Also – let’s them know instantly if this message is for

them or not.

Main Components


•  “Why Your______ wont ______” •  “How to survive_____” •  “The biggest mistake ________ make” •  “Do you make these mistakes with ______” •  The real secret to____ •  The fastest way to ______ •  Get your ______ questions answered” •  Here’s and example of what works for_____” •  How I _____(solved problem / achieved big

outcome)

Subject line templates


•  “Here’s your _____ checklist” •  “the best way I know to_____” •  About your _____” •  “A great resource / solution I just found” •  “This ruins most_____”

Subject line templates


Headline no nos

•  Re / Fwd (out of integrity) •  Gibberish $%”££ •  Confusing •  Meaningless •  Spammy / hypey!!!!! YES!!! (no....)


Draw them in so they keep reading (or not)

•  Ask a question •  Reveal something startling •  Inject emotions •  Provide proof or facts •  Present a problem or solution •  Write as if you’re writing to your best friend

Great openings


Hypnotic Openings

•  As you read every word of this message you’ll feel...

•  As you scan every word of this web page

you’ll begin to discover new ways of.... •  After you read this short message you

will have learned....

•  By the time you finish reading this you will feel...


Hypnotic Openings – Breaking It Down

•  Pace their current experience Ø They are sitting and reading

•  Then suggest how they will feel, what they will get, or how they will be different when they finish it.


Stories •  Everyone loves stories •  They want to know what happened •  Induces a light trance •  Keeps them engaged

•  Spiritual ninja trick •  Is to….. •  I’ll tell you later

Become the darling of their inbox


•  E-zine •  Auto-responder sequence •  Follow up •  After purchase messages •  Broadcast

Kinds of e-mails


A series of e-mails that are delivered at regular intervals

•  www.areyoualightworker.com •  www.psychictester.com

Auto-responder Sequences


A series of e-mails that are delivered at regular intervals

•  Use an autoresponder sequence to filter your leads

•  Prospect lands on your opt-in page, gives you their e-mail address in return for something valuable.

Auto-responder Sequences


•  How do you identify the people who are really committed to their spiritual and personal growth, and those who are the dabblers.

•  Trust me, you want people who are as committed as you to your message.

Stop wasting time, love and energy on the wrong people


Filter out people who are NOT your karmic clients

•  Needle in a haystack •  You can go through and ask every strand of

straw – are you my karmic client?

•  Or…

•  You can torch the haystack

Identifying Your Karmic Clients



•  Put in a message that people who are NOT your karmic clients – will disagree with, or dislike – one they will HATE!

•  They will unsubscribe and leave your list clean. This

stops you being tempted to convince people of your message. Leaves you to deliver your message to those who are ready to hear it.

•  Polarise your list.




•  Psychic tester sequence – message about Low and High Psy-Q

•  Lightworker sequence – a true Lightworker is never done – always knows there’s more to learn



Go back to your list of people who were NOT your karmic clients

Ø What are the attributes, traits, beliefs that they have?

Ø What will they NOT agree with in your message?

Ø Consider how you can put that in your auto responder sequence

Identify Your Karmic Clients


Identify the people who are really committed to their spiritual and personal growth

•  Make them a low cost offer very soon after they join your list Ø See www.psychictester.comØ We offer a £5 CD (it actually costs us to ship this as

the cost is slightly more than the price we charge)Ø We are filtering out the buyers. Ø Buyers buy.



Identify the people who are really committed to their spiritual and personal growth

•  Ask them to take some action that is no cost to them other than their time Ø Post on our fan pageØ Send me an e-mail tell me what you thinkØ Let your friends know



To E-zine or not?

It’s up to you – here are some things to consider

•  Consistency Ø Don’t start unless you mean to continueØ Decide how often and stick to it.

ü better off not doing it than doing it irregularlyØ It takes time and money to do oneØ You will need great contentØ Open rates are down, and competition for inbox

space is high

E-zine


What to put in your E-zine

•  Header •  Table of contents •  Personal message – what you’ve been doing •  Diary section – let’s them know you have things

going on (plants seeds) •  Recommendations

Ø Promote your current offeringØ Promote JV offerings

E-zine


What to put in your E-zine

•  Content Ø AudioØ VideoØ Main article

•  Who you are •  Terms of use / copy write (can they use the

article? •  Social media links •  Unsubscribe

E-zine


Getting started

•  Come up with a theme for your e-zine •  Name it – just like you would a magazine

(optional) •  Create a table of dates and article and

content topics •  Tie these in with product promotions /

launches or recommendations

E-zine

Questions?

Action Tasks

•  Brainstorm an auto-responder sequence that you could send to your tribe – Purpose – Theme – Content ideas

•  Write the first five e-mails

Action Tasks

•  Create your E-zine •  Draft your first issue •  Layout your future issues

Next time:

•  Spiritual Business systems •  Your personal freedom map •  Three essential systems you must

have •  How systems allow your business to

grow and actually make you money!

Spiritual Business Systems. Module Seven

Solar Plexus Chakra

online spiritual business academy · • put in a message that people who are not your karmic...

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