Online Reviews10 Compelling Reasons to Manage Your Reputation

86% of people would pay more for services from a company with higher ratings and reviews.

More than of consumers regularlycheck reviews onlinebefore making a purchase or decision.

On average, more than

of a company’smarket valueis directly attributableto its reputation.

of customers are likely to spend more on a business with “excellent” reviews.

71% of consumerssay that customer reviews(user-generated productreviews) have the greatestimpact on their buying behavior.

83% of buyerssay they no longer trust advertising, but most trustrecommendationsfrom usersonline.

of consumers reported that positive customer reviews make them more likely to use a local business compared to just 28% who make their selection based on factors like location and price.

Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking.

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A one-star increasein Yelp rating leadsto a 5 to 9 percentincrease in revenue.

of consumers trustonline reviews asmuch as personalrecommendations.

88%$ $ $

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