online reputation monitoring & repair presented by:
TRANSCRIPT
Online Reputation Monitoring & Repair
Presented by:
Help You To…Differentiate between reputation monitoring and reputation repair.
Identify important aspects of a businesses that should be monitored.
Identify some of the warning signs of a possible reputation problem.
The SecretAffects how individuals and companies are
perceived by both current and future clients.
Places a perceived value on your products and services.
Greatly affects the trust and confidence that you work hard to earn and sustain with others.
Your Reputation
Monitoring vs. RepairReputation Monitoring
No real problems Leverage opportunities
to expand and support a company or personal brand with positive content
Increases rankings in major search engines
Increases followers in social media
Supports sales and marketing efforts
Take over market share
Reputation RepairLawsuitsScandalsProduct defectsProduct recallsPoor manufacturing
standardsEnvironmental
violationsEmbezzlement, fraudLie, cheat, stealBeen bad
Warning Signs Negative commentary appears online about
you or your company. New business prospects quietly disappear
into the arms of your competitors. Existing clientele unexpectedly begin to
challenge the value of your services or products.
Phone calls, text messages, emails, and other methods of contact go unreturned from trusted resources and contacts.
What To Monitor Personal namesCompany namesWebsite namesProduct namesServicesBrand namesPatentsTrademarksCopy written materialTrade secretsSpecial projects
CustomersEmployeesSuppliersContractorsCompetitorsKey ExecutivesPricingVariations of your
name and the company name
Incorrect spellings
Tactics of the Demented Buy your name and build a “Hate
Website”.“Become You” in social media…with a
voice.Poach your clients and contacts.Steal your content and ideas.
Measuring Success What Does Success Look Like
Strength – The likelihood that your brand is being discussed in social media.
Passion – The likelihood that people talking about your brand will repeatedly do so.
Reach – The number of unique authors or people referencing your content and brand.
Sentiment – Positive comments vs. negative comments.
Top Pitfalls That We See#1 – “It’s just a slow news day”
mentality.#2 - Letting public opinion be the
only opinion.#3 - Allowing gossip to over-rule
fact.#4 – Not seizing every opportunity
to build your online reputation.#5 – Not showing how you have
solved a problem in front of others.
Thank YouBizHive
200 East Big BeaverTroy, Michigan 48083
www.Biz-Hive.comwww.TheOnlineBodyGuard.c
om 248-662-5323