online reputation management: the 10 essential books that change the way pr people think

21
Online reputation management: the 10 essential books that change the way PR people think January 2010

Upload: repmen

Post on 29-Nov-2014

4.774 views

Category:

Business


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Online reputation management: the 10 essential books that change the way PR people think

Online reputation management: the 10 essential books

that change the way PR people think

January 2010

Page 2: Online reputation management: the 10 essential books that change the way PR people think

Imagine …

Page 3: Online reputation management: the 10 essential books that change the way PR people think

You are an experienced PR manager and you finally found the time for a long, well-deserved sabbatical …

Page 4: Online reputation management: the 10 essential books that change the way PR people think

A very, very long sabbatical …

Page 5: Online reputation management: the 10 essential books that change the way PR people think

Nice.

Page 6: Online reputation management: the 10 essential books that change the way PR people think

But after a couple of years you get back and your comfortable PR world seems to be somewhat different.

Page 7: Online reputation management: the 10 essential books that change the way PR people think

So you quickly decide to do some catch-up reading. But what are the most influential books? The essentials?

The must read books before you do or say something stupid?

Page 8: Online reputation management: the 10 essential books that change the way PR people think

Here are my 10 favorites …

Page 9: Online reputation management: the 10 essential books that change the way PR people think
Page 10: Online reputation management: the 10 essential books that change the way PR people think
Page 11: Online reputation management: the 10 essential books that change the way PR people think
Page 12: Online reputation management: the 10 essential books that change the way PR people think
Page 13: Online reputation management: the 10 essential books that change the way PR people think
Page 14: Online reputation management: the 10 essential books that change the way PR people think
Page 15: Online reputation management: the 10 essential books that change the way PR people think
Page 16: Online reputation management: the 10 essential books that change the way PR people think
Page 17: Online reputation management: the 10 essential books that change the way PR people think
Page 18: Online reputation management: the 10 essential books that change the way PR people think
Page 19: Online reputation management: the 10 essential books that change the way PR people think

Enjoy reading.

Page 20: Online reputation management: the 10 essential books that change the way PR people think

Agency profile

Dialogue Advocacy

Support Innovation

Dutch PR agency RepMen develops and implements PR2.0 strategies to help customers adapt to these new, transparent market conditions.

However, the key question still remains how to improve the brand awareness and the brand reputation of our customers.

Our services include research, consultancy, training, coaching and interim management in the field of online reputation management, media relations and crisis communications.

Bottom line? We help brands to re-connect with their stakeholders. Source: Social Media Trends For 2010, Jeremiah Owyang

Page 21: Online reputation management: the 10 essential books that change the way PR people think

More info T +31 6 43 10 31 20

E [email protected] B repmen.com

T twitter.com/AmazingPR L linkedin.com/ronaldvanderaart

Pho

to: M

oon

Jans

en, A

mst

erda

m