webinar - how to think like pr people but measure like mad men
DESCRIPTION
TRANSCRIPT
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How to think like PR people but measure like Mad Men
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”Jump on the bandwagon or...”
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1 billion 800 million 200 million 100 million 100 million
User statistics
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• Personal touch"
• Crowdsourcing for great ideas"
• Keeping an eye on the competitors
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Traditional media vs. social media
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LISTEN PLAN EXECUTE MEASURE
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LISTEN
• What do your clients want/need?"
• Understand how they run their business"
• Mission and goals
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PLAN
• What do we want to achieve? ü awareness ü sales ü loyalty
• What are the steps to get there? • Set measurable goals
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EXECUTE
• Be consistent - do what you promise
• Tackle issues promptly • Keep it iterative
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MEASURE
• Have your measurement flow and tools ready
• Measure from day one • Easy to measure vs. relevant
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Examples - Constitution of Iceland
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Examples - BMI’s Pinterest Lottery
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Examples – Atria Kitchen Roulette App
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Examples – Adidas Christmas App
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Conclusion
• Understand the environment
• Listen and take action
• Produce quality, shareable content
• Plan and measure