online reputation management - godigital

© 2014 AJ Media, LLC. All rights reserved.

Your customers are talking about you. Are you listening?


New Media HAS CHANGED THE GameYour customers are shaping your brand and affecting your bottom line more than ever.

Did you know 2/3 of people are more likely to buy from a store if they fi nd positive comments about it online? Conversely, 1/2 are less likely to buy if comments are negative.



IMPROVEOnline VisibilityThe Visibility feature gathers all the locations on the web where your business listing can be found. It shows you where you’re missing and where the data might be wrong.

Online listings are crucial to making sure customers can fi nd your business. The more consistent listings you have, the higher up on Google you are.

The top result in a Google search gets 53% of clicks. The second only gets 15%.


The Reviews section monitors the top consumer sites where your business might be mentioned.

If you see a bad review, respond with an apology, explanation, or incentive to win back the customer. If you see a good review, spread it around as much as possible.

of shoppers say that online customer reviews have a major infl uence on their decision to purchase.90%

10mIn the last year, Yelp alone

has had over 10 million new reviews added.

MONITORReviews


of local businesses now have a Facebook page.†46%

Monitor Your Social Profi lesTrack your Facebook likes, Twitter followers, and Foursquare check-ins. When people like, retweet, or comment, you will see it here.

Monitor Your EmployeesTrack employee tweets and Foursquare activity. Know if they’re saying anything bad about your business the second that they posted it.

† BIA Kelsey, December 2010 http://blog.kelseygroup.com/index.php/2010/12/07/ilm10-trust-will-separate-success-from-failure-across-local-social-space/

TRACKSocial Media


Share Of Voice graphs reveal how your business stacks up against your competitors in local internet searches.

Every time a new review or mention is found, you’ll be notifi ed by email. Every week you’ll be sent an Executive Report that breaks down how your business is faring in online conversations.

MONITORShare Of Voice graphs reveal how your business stacks up

CompetitionRECEIVEAlerts


“Trust and 360-degree transparency will be the vanguards of success for SMBs (small and medium businesses) and those who work with them. This is especially true as social networks promote personal recommendation over more generic brand messaging. Trust plays out through customer engagement and loyalty and will largely separate SMB success from failure.”

- Neal Polachek, President, BIA/Kelsey (December 2010)†

70%of people have used the internet to fi nd a local business in the last

12 months.[November 2010, Brightlocal.com]

Having used the internet once to fi nd a business, most local consumers

go on to use it more frequently.

[Brightlocal.com, 2010]

Younger consumers use the internet more frequently to fi nd local businesses than older

consumers: 29% of people aged 55+ have

never used internet to fi nd a local business, and 11%

of people aged 16-34 use the internet

almost every day to fi nd a local business.

[November 2010, Brightlocal.com]

† BIA Kelsey, December 2010 http://blog.kelseygroup.com/index.php/2010/12/07/ilm10-trust-will-separate-success-from-failure-across-local-social-space/

Reputation Management?WHY


† http://www.marketingpilgrim.com/2010/12/majority-of-people-surveyed-say-online-rep-is-important.html

12

34

BUILDCONSISTENCY

across your online listings

FINDMENTIONS

across the web RECEIVEALERTS

when customerswrite reviews

SAVETIME

managingsocial media

78% of people surveyed said they believe it

is very important to look up information about people and/or businesses online before deciding to interact or do business with them.†

MAXIMIZE your visibility


Online reputation is more than what businesses say about themselves. It’s also about what others say about businesses.

Monitor. Manage. Maximize.It’s Your Business’ Online Reputation.

online reputation management - godigital

Marketing